Laura A. Email & Phone Number

Saint Paul, Mn, Us

Richfield, Minnesota, United States

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Minneapolis, Minnesota, United States

- Facilitated and sustained launch of full corporate rebrand and system transformation resulting in a 300% increase in site conversions, 50% growth in social media channels, 10x increase in customer engagement, and the highest market share in 10 years.- Aided and co-led system wide pandemic safety campaign, educating and empowering team members to evolve processes and protocols in protecting customers and colleagues resulting in a 2020 Minnesota Health Strategy and Communications Spotlight Champion Award. - Collaborated with content experts throughout the organization to develop holistic customer growth tactics, championing differentiation within the healthcare market.- Developed clinic growth campaigns, providing brand identity consultation and beginning-to-end, cross-functional collaboration.- Retained and operated clinic digital signage, creating engaging customer content in four key areas: brand messaging, educational opportunities, operational actions, and care team identification.- Co-led innovative, provider focused, clinic growth initiatives leading to increased customer retention, boosted customer engagement, and enriched brand authenticity and transparency.- Endorsed process improvements using The Four Fundamental Principles of Human-Centered Design.- Designated Marketing representative for key vendors, brand stakeholders and clinic partnerships. - Generated cohesive and confident brand representation by providing Marketing consultation to internal clients and external vendors.- Leveraged brand personality to create customer event materials to supporting Marketing objectives and organizational service line growth strategies.- Presented strategic briefs and creative outlines to key partners, stakeholders, vendors and leaders.- Reported daily operational task updates to cross-functional team and senior leadership.

Minneapolis, Minnesota, United States

- Supported Marketing campaigns. - Organized local community events and reported measured event outcomes to senior leadership.- Assisted Digital Strategists in social media content ideation, implementation and website SEO management.- Contributed to Marketing brainstorming sessions and participated in team training opportunities.

Bachelor Of Applied Science - Basc, Kinesiology And Exercise Science

Activities and Societies: The Alliance for Health and Fitness Professionals, ExerCYse Is Medicine, Student Union Board, Government.

Education record