Laura Alfonso Email & Phone Number

Miami, Fl, Us

Miami, Florida, Us

Miami, Fl, Us

Managed organization’s creative marketing and events’ communication functions. Direct brand management, media relations, brand positioning, advertising, design of promotional collateral and events marketing. Key liaison between agency and vendors, ensuring continuity, quality and accuracy of all creative projects.Selective Accomplishments:• Developed and launched campaign to reignite interest from high school and college volunteers using texting and social media communication technique that increased responsiveness by 45%.• Produced media kit/proposal that demonstrated key mentoring program analytics and sponsorship options for use at prospect donors meeting presentations. Efforts were credited as instrumental in closing numerous high-level deals.• Established a new look and feel for the agency’s brand identity, that improved brand visibility and gave the agency a more professional modern look.• Leveraged strengths in cost-effective marketing management and vendor negotiations leading to a year average savings of 15% in the marketing budget (without compromising development goals).

As a Senior Event Coordinator, deal with the customers, organization's management, sponsors and other related parties. Worked for 3 years in this organization and never misconducted any event. Consistently met and exceeded fundraising goals.