Laura Alima Email & Phone Number

Baltimore, Maryland, United States

Baltimore, Maryland Area

Living a dream! Charm City’s local hand-crafted ice cream shop – scooping fun flavors that make Baltimore so delicious!

Timonium, Maryland

Managed rebranding campaign that helped increased revenue by $1.5M in two years; listed as “Fastest Growing Private Company”, advanced from #11 to #5 “Largest Caterer” (Baltimore Business Journal)Develop external and internal opportunities for team through business development strategies that promote organizational awareness and growth with a $150K marketing budgetLaunched and organized ‘The Farmer and The Chef’ fundraiser raising $32,000+ for ‘The Days of Taste’; increased restaurant and farm participation by 40% and guest count by 30%Manage creation and marketing of monthly Wine Dinners and bi-monthly Culinary Classes to promote business to new and existing clientele in order to facilitate future catering eventsCultivate strong media relationships resulting in monthly coverage including television, newsprint,e-zines, blogs, and industry magazinesImplement full range social media strategies to maximize social interaction among fan base usinge-newsletter, blog, Facebook, and TwitterFacilitated website redesign which increased online event leads by 500%+Designed internship program managing three marketing interns per semester; two interns subsequently hired as full time employeesDeveloped award nominations for “Maryland Caterer of the Year”, 2010; “Best Catered Event of the Year”, 2009 & 2010; “Business Philanthropy Award”, 2011; “Hospitality Mentor of the Year”, 2010

Collaborated with five brand managers to research, plan, execute and evaluate event plan that aligned with brand marketing strategies Strategically planned, executed, and evaluated 50+ local and national events with an annual budget in excess of $700KOversaw major sponsorship for flagship brand, Gallo Family Vineyards, dramatically increasing product awareness and sales in the Los Angeles marketManaged charitable wine auction raising $152,000 for the local healthcare foundation Liaised with event organizers, sales, marketing, and public relations representatives to maximize brand exposure at eventsCreated, implemented, and maintained a standardized process to track the redemptions of auction donations within the company Coordinated major consumer events on Gallo properties for numerous trade and charity associationsCreated comprehensive event overviews to communicate with team members about all event activities

Managed 7th largest independent restaurant in the United States grossing +$18 million annuallyHired, trained, developed, scheduled, evaluated and counseled staff of 30 bus staffMaintained inventory of merchandise, yielding revenue of +$14K yearly Developed relationships with new vendors to improve quality and increase merchandise revenueCreated a comprehensive menu test to ensure servers maintain their food and wine knowledge Created training curriculum for newly hired bus staffStrived to create and maintain regular clientele through exceptional service and attention to detail

Recruited and managed staff of 100 student employees for four Cornell dining establishmentsImplemented training programs for new supervisors and training captainsEvaluated 17 employees; promoted 11 to supervisory positions