Laura Petersen Email & Phone Number

New York, Ny, Us

Mountain View, Ca, Us

Mountain View, Ca, Us

Deliver strategic cloud solutions and extend Google brand footprint with key enterprise accounts.

Cambridge, Ma, Us

Managed portfolio of 300+ products and services for CDN, OTT, Cloud Services and Security, Digital Media, Identity Management, and Analytics. Managed Fortune 500 enterprise media clients., including CBS, Showtime, Viacom, HBO, Turner, Time Warner, Warner Media, Bloomberg, MGM, and A&E. Created customized product and service bundles and negotiate multimillion-dollar multi-year contracts and deals with CIOs, CTOs, CDOs, and Heads of Engineering. Cultivated Sales Engineers, Specialists, Project Managers, Technical Advisory/Support team.Drove tens of millions of dollars in revenues, increased renewals, and grew new products and services by 100%.- Negotiated and closed Superbowl contract, one of the largest single event, multi-channel deals in Akamai’s history.- Won 100% exclusivity partnership with a leading television network, contributing to a 20% increase in revenues. - For a leading cable television client, won a multimillion-dollar deal in year one and a multi-six-figure support and services package in year 2 for their highest visibility, highest value premium series.- Created business strategy to support entrée of company’s new web security product into market, leading to a seven-figure annual deal. - Retained a top network television client, representing a multimillion-dollar (double digit) increase in annual revenues, by developing a customized program to optimize the customer experience. - Built infrastructure to support next generation of products/services and fuel millions of dollars in growth. - Developed a standardized and scalable tool for measuring and reporting the quality of the user experience that improved performance, ratings, and traffic. - Developed strategy for entrée into the multibillion-dollar digital advertising business, uniting 6 new offerings.- Redefined the portfolio go-to-market strategy and value proposition by transitioning from a siloed approach to a more wholistic and cohesive strategy that improved synergies.

Reston, Va, Us

Recruited to this start up to devise the business plan, strategy, and forecast for Western territory to market digital advertising, big data research, consumer/audience insights, business intelligence and technology platforms. Broke into new verticals and created partnerships with agencies. Managed staff of 3.Propelled company from an unknown brand to a recognized data platform across several industry verticals. Landed first accounts in CPG, automotive, finance, healthcare, and media. - Launched West Coast office, building operational infrastructure and recruited team. - Developed segmentation strategy, messaging, marketing collateral, and brand media kit to capture $2.75M in revenue through wins with several iconic brands, including Clorox, Verizon Acura, Honda, VeriSign, Wells Fargo, Anthem BCBS, and NBC.- Established inaugural strategic partner relationships with AKQA, Saatchi, Initiative, UM, RPA, Deutsch, BSSP, MEC, Ignited, OMD, and OptiMedia.

New York, Ny, Us

Built west coast business strategy from the ground up to a multimillion-dollar annual revenue stream.- Closed strategic deals with top media companies. - Negotiated largest single partnership deal with professional services, outsourcing, and workflow platform. - Created scalable sales infrastructure and new sales team to support entrée into SaaS and PaaS solutions that dramatically improved revenues, increased adoption rates, and reduced customer churn. Negotiated largest single, partnership deal, incorporating professional services, outsourcing and workflow platformEstablished Operative in new markets with target customers include WarnerBros, Cablevision, NPR, FOX and KBBDeveloped new process to enhance effectiveness in engaging larger, more complex organizationsDigital Publishing, Media, Operations Outsourcing, Workflow & Process Automation Solutions, ROI Modeling, Forecasting, Data Analysis

Amsterdam, Nl

Launched new ecommerce, e-payments, and web-based process automation business. - Introduced and executed the go-to-market plan, revenue scheme, and channel partners development strategy for a transactional credit-backed banking product which became a key internal sales initiative. - Tripled partner base in 12 months through marketing program, product bundling, and vertical cross-selling.

Chicago, Il, Us

Oversaw all digital/interactive activity, sales, and goals for entire 150-person Los Angeles Times team encompassing the newspaper, magazine, KTLA broadcast, direct mail, and events team. Managed staff of 8.- Achieved 20% growth in incremental revenues and 160%+ increase in digital revenues in 15 months.

El Segundo, California, Us

Part of Tribune

London, England, Gb

Founded the North American market focused on Fortune 100 companies and top Regional & National Financial Institutions- Forged new relationships with CXO from Fortune 100, converting & on-boarding 4 early adopters for pilot programs- Conceptualized and published the global sales, acquisitions and new customer implementation process program - Managed critical alliances with technology partners SAP-AG and SAP Americas facilitating all SAP customer sales- ECommerce, EPayments, ECurrency, ERetail, Web Based Transaction and Supply Chain & Process Automation

- Spearheaded the Western US market; recruited, trained and ran a sales and account team of 13 direct reports & 200+ indirect - Mentored & taught direct and indirect sales team and managers of 200+ supervising all aspects of their digital goals National presenter for eCommerce and new media training seminars, educating regional and national business groupsCreated pilot programs; on-site technical support, free shipping, co-op advertising and centralized fulfillment Pioneered distribution opportunities and partnerships including Costco, AOL, and Gateway ComputersDigital Publishing, Interactive Advertising & Marketing, ECommerce, EPayment Web Based Platform

Worldwide, Oo

Senior Consultant and Team Leader for diversified projects providing business, finical, operational, technology and Interactive solutions focused on high growth industries and technology companies

Bs, Accounting & Management Information Systems

Education record

Sustainable Leadership