Laura Rafson Arfa Email and Phone Number
Creative Director with 20 years of experience transforming concepts into exciting visual narratives and delivering innovative and inspiring assets across multiple industries. Expertise in leading large-scale branding and design initiatives, consistently exceeding client expectations with the ability to create on-target, visual messaging that genuinely connects with and motivates audiences to action, helping drive business growth.
Kentucky Humane Society
View- Website:
- kyhumane.org
- Employees:
- 76
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Marketing And Design ManagerKentucky Humane Society Sep 2024 - PresentLouisville, Kentucky, United States -
Freelance Creative Director And Graphic DesignerFreelance Mar 2024 - Present
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Creative Director For U.S. MarketsTransunion Feb 2023 - Mar 2024Louisville, Kentucky, United States• Managed, supported and mentored creative department personnel across global regions — including in-house team, contract designers and external agencies• Supervised the intake of creative requests and assigned projects to design team based on each individual’s capacity and forte — while managing timelines and stakeholder expectations • Oversaw and implemented creative direction and execution of two major re-brands in collaboration with outside consulting agency and internal branding team (one when I started at TransUnion in 2015 and one in 2023)• Fostered relationships with marketing and other internal departments design works closely with• Organized the design server for our internal project management system and archived all design files for future reference• Continued design and support for campaign materials for a variety of industries, such as financial services, media, technology, insurance, public sector, tenant and employment screening, private investigation and collections, as well as for internal initiatives and departments such as sales and human resources • Continued design and concept support for all event experiences, including summits, advisory board meetings, national sales meetings, tradeshows, internal events and building designs -
Art Director For U.S. MarketsTransunion Feb 2020 - Feb 2023Chicago, Illinois, United States• Managed and produced myriad global, B2B design projects, including campaigns, events and product launches, in a fast-paced, deadline-driven environment• Enforced and ensured the alignment of all creative work to company brand guidelines, marketing vision and desired business goals• Created a streamlined process to create and manage hundreds of projects which provided easier access to project materials with a team of eight internal designers, external freelancers and an outside agency • Managed, supported and mentored creative department personnel across global regions — including in-house team, contract designers and external agencies• Trained and advised new designers, contractors and agencies on company brand and approved work distributed to various lines of business• Continued design and support for campaign materials for a variety of industries, such as financial services, media, technology, insurance, public sector, tenant and employment screening, private investigation and collections, as well as for internal initiatives and departments such as sales and human resources • Continued design and concept support for all event experiences, including summits, advisory board meetings, national sales meetings, tradeshows, internal events and building designs -
Senior Graphic DesignerTransunion Apr 2015 - Feb 2020Chicago, Illinois• Generated campaign materials for a variety of industries, such as financial services, media, technology, insurance, public sector, tenant and employment screening, private investigation and collections, as well as for internal initiatives and departments such as sales and human resources •Maintained, enforced and enhanced an organization-wide set of brand guidelines and created design brand standards to help TransUnion employees understand company aesthetic, voice and mission•Acquired and developed working relationships with creative and production vendors while strengthening existing provider partnerships •Collaborated with internal events team to conceptualize design themes and deliver a wide range of assets for large-scale corporate events, such as annual sales meeting, industry tradeshows, various vertical summits, etc.• Created and approved internal office designs for TransUnion’s US company headquarters in Chicago, IL, as well as updated designs for other office locations and those acquired globally -
Programming Co-ChairAiga Chicago Mar 2013 - Sep 2015Chicago, IlAs a programming chair on the board of directors for AIGA Chicago, I assist in the development and creation of events for our chapter. The Chicago chapter is one of the top three largest in the country. -
Aiga Event Chair & VolunteerAiga Chicago Nov 2009 - Mar 2013Chicago, Il- Co-coordinated the Fueled Event Series, Studio Tours and the Business of Freelancing Series -
Graphic DesignerHu-Friedy Mfg. Co., Llc Apr 2012 - Apr 2015Chicago, Il• Executed design and production work of all marketing materials, including printed collateral, ad campaigns, large-scale graphics and web projects• Created and assembled promotional materials for product launches and events• Directed photoshoots for new products -
Freelance Graphic DesignerFreelance / Graphic Design Services Mar 2011 - Dec 2012Krames Staywell Communications, Terlato Wines International, Two by Four Advertising Agency, McGuffin Creative Group, CDM, Life Fitness, McDonald’s• Executed design and production work for brochures, sell sheets, flyers, catalogs, direct mailers, tradeshow booths, emails, etc.• Produced fact sheets, infographics and tutorial posters• Built PowerPoint presentations• Created, edited and touched up keylines for advertisements• Designed customized itinerary booklets for clients• Laid out, adjusted and edited magazine spreads• Retouched photos
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Marketing Communications Coordinator (Graphic Designer)Bagcraftpapercon Aug 2010 - Mar 2011• Designed, coordinated and produced all marketing collateral • Coordinated all national sales meetings and tradeshows• Managed the communication channel with all regional managers, territory managers and brokers to communicate price increases, new product announcements and important company memos• Distributed leads to the appropriate sales representatives daily• Updated the intranet’s information library, enabling sales representatives and brokers to access materials out in the field
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Communication & Graphic Design SpecialistSanyo North America Corporation Mar 2007 - Aug 2010• Designed and oversaw production for all marketing materials — ranging from printed materials to large-scale graphics• Provided creative support for SANYO product launches• Coordinated all aspects of national tradeshows, including design and production of all event materials, communications with prospective clients and planning of related activities • Directed photoshoots for new products
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Assistant Art DirectorPublications International Ltd. Sep 2005 - Mar 2007• Designed and developed concepts for covers and interior pages for nationally distributed newsstand and subscription magazines• Proofed pages during production process and adjusted files as needed• Adjusted, edited and supplied image files per clients’ requests
Laura Rafson Arfa Education Details
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Studio Art (Concentrating In Graphic Design) And Art History -
Louisville Male Traditional High SchoolArt/Art Studies, General
Frequently Asked Questions about Laura Rafson Arfa
What company does Laura Rafson Arfa work for?
Laura Rafson Arfa works for Kentucky Humane Society
What is Laura Rafson Arfa's role at the current company?
Laura Rafson Arfa's current role is Creative Director | Graphic Design, Branding & Marketing.
What schools did Laura Rafson Arfa attend?
Laura Rafson Arfa attended Indiana University Bloomington, Louisville Male Traditional High School.
Who are Laura Rafson Arfa's colleagues?
Laura Rafson Arfa's colleagues are Emily Bewley, Taylor Phelphs, Kristy Knable, Sara Rehfeld, Ellen Robak, Jadyn Bailey, Patrick Valsted.
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