Laura Rafson Arfa

Laura Rafson Arfa Email and Phone Number

Creative Director | Graphic Design, Branding & Marketing @ Kentucky Humane Society
louisville, kentucky, united states
Laura Rafson Arfa's Location
Louisville, Kentucky, United States, United States
About Laura Rafson Arfa

Creative Director with 20 years of experience transforming concepts into exciting visual narratives and delivering innovative and inspiring assets across multiple industries. Expertise in leading large-scale branding and design initiatives, consistently exceeding client expectations with the ability to create on-target, visual messaging that genuinely connects with and motivates audiences to action, helping drive business growth.

Laura Rafson Arfa's Current Company Details
Kentucky Humane Society

Kentucky Humane Society

View
Creative Director | Graphic Design, Branding & Marketing
louisville, kentucky, united states
Website:
kyhumane.org
Employees:
76
Laura Rafson Arfa Work Experience Details
  • Kentucky Humane Society
    Marketing And Design Manager
    Kentucky Humane Society Sep 2024 - Present
    Louisville, Kentucky, United States
  • Freelance
    Freelance Creative Director And Graphic Designer
    Freelance Mar 2024 - Present
  • Transunion
    Creative Director For U.S. Markets
    Transunion Feb 2023 - Mar 2024
    Louisville, Kentucky, United States
    • Managed, supported and mentored creative department personnel across global regions — including in-house team, contract designers and external agencies• Supervised the intake of creative requests and assigned projects to design team based on each individual’s capacity and forte — while managing timelines and stakeholder expectations • Oversaw and implemented creative direction and execution of two major re-brands in collaboration with outside consulting agency and internal branding team (one when I started at TransUnion in 2015 and one in 2023)• Fostered relationships with marketing and other internal departments design works closely with• Organized the design server for our internal project management system and archived all design files for future reference• Continued design and support for campaign materials for a variety of industries, such as financial services, media, technology, insurance, public sector, tenant and employment screening, private investigation and collections, as well as for internal initiatives and departments such as sales and human resources • Continued design and concept support for all event experiences, including summits, advisory board meetings, national sales meetings, tradeshows, internal events and building designs
  • Transunion
    Art Director For U.S. Markets
    Transunion Feb 2020 - Feb 2023
    Chicago, Illinois, United States
    • Managed and produced myriad global, B2B design projects, including campaigns, events and product launches, in a fast-paced, deadline-driven environment• Enforced and ensured the alignment of all creative work to company brand guidelines, marketing vision and desired business goals• Created a streamlined process to create and manage hundreds of projects which provided easier access to project materials with a team of eight internal designers, external freelancers and an outside agency • Managed, supported and mentored creative department personnel across global regions — including in-house team, contract designers and external agencies• Trained and advised new designers, contractors and agencies on company brand and approved work distributed to various lines of business• Continued design and support for campaign materials for a variety of industries, such as financial services, media, technology, insurance, public sector, tenant and employment screening, private investigation and collections, as well as for internal initiatives and departments such as sales and human resources • Continued design and concept support for all event experiences, including summits, advisory board meetings, national sales meetings, tradeshows, internal events and building designs
  • Transunion
    Senior Graphic Designer
    Transunion Apr 2015 - Feb 2020
    Chicago, Illinois
    • Generated campaign materials for a variety of industries, such as financial services, media, technology, insurance, public sector, tenant and employment screening, private investigation and collections, as well as for internal initiatives and departments such as sales and human resources •Maintained, enforced and enhanced an organization-wide set of brand guidelines and created design brand standards to help TransUnion employees understand company aesthetic, voice and mission•Acquired and developed working relationships with creative and production vendors while strengthening existing provider partnerships •Collaborated with internal events team to conceptualize design themes and deliver a wide range of assets for large-scale corporate events, such as annual sales meeting, industry tradeshows, various vertical summits, etc.• Created and approved internal office designs for TransUnion’s US company headquarters in Chicago, IL, as well as updated designs for other office locations and those acquired globally
  • Aiga Chicago
    Programming Co-Chair
    Aiga Chicago Mar 2013 - Sep 2015
    Chicago, Il
    As a programming chair on the board of directors for AIGA Chicago, I assist in the development and creation of events for our chapter. The Chicago chapter is one of the top three largest in the country.
  • Aiga Chicago
    Aiga Event Chair & Volunteer
    Aiga Chicago Nov 2009 - Mar 2013
    Chicago, Il
    - Co-coordinated the Fueled Event Series, Studio Tours and the Business of Freelancing Series
  • Hu-Friedy Mfg. Co., Llc
    Graphic Designer
    Hu-Friedy Mfg. Co., Llc Apr 2012 - Apr 2015
    Chicago, Il
    • Executed design and production work of all marketing materials, including printed collateral, ad campaigns, large-scale graphics and web projects• Created and assembled promotional materials for product launches and events• Directed photoshoots for new products
  • Freelance / Graphic Design Services
    Freelance Graphic Designer
    Freelance / Graphic Design Services Mar 2011 - Dec 2012
    Krames Staywell Communications, Terlato Wines International, Two by Four Advertising Agency, McGuffin Creative Group, CDM, Life Fitness, McDonald’s• Executed design and production work for brochures, sell sheets, flyers, catalogs, direct mailers, tradeshow booths, emails, etc.• Produced fact sheets, infographics and tutorial posters• Built PowerPoint presentations• Created, edited and touched up keylines for advertisements• Designed customized itinerary booklets for clients• Laid out, adjusted and edited magazine spreads• Retouched photos
  • Bagcraftpapercon
    Marketing Communications Coordinator (Graphic Designer)
    Bagcraftpapercon Aug 2010 - Mar 2011
    • Designed, coordinated and produced all marketing collateral • Coordinated all national sales meetings and tradeshows• Managed the communication channel with all regional managers, territory managers and brokers to communicate price increases, new product announcements and important company memos• Distributed leads to the appropriate sales representatives daily• Updated the intranet’s information library, enabling sales representatives and brokers to access materials out in the field
  • Sanyo North America Corporation
    Communication & Graphic Design Specialist
    Sanyo North America Corporation Mar 2007 - Aug 2010
    • Designed and oversaw production for all marketing materials — ranging from printed materials to large-scale graphics• Provided creative support for SANYO product launches• Coordinated all aspects of national tradeshows, including design and production of all event materials, communications with prospective clients and planning of related activities • Directed photoshoots for new products
  • Publications International Ltd.
    Assistant Art Director
    Publications International Ltd. Sep 2005 - Mar 2007
    • Designed and developed concepts for covers and interior pages for nationally distributed newsstand and subscription magazines• Proofed pages during production process and adjusted files as needed• Adjusted, edited and supplied image files per clients’ requests

Laura Rafson Arfa Education Details

Frequently Asked Questions about Laura Rafson Arfa

What company does Laura Rafson Arfa work for?

Laura Rafson Arfa works for Kentucky Humane Society

What is Laura Rafson Arfa's role at the current company?

Laura Rafson Arfa's current role is Creative Director | Graphic Design, Branding & Marketing.

What schools did Laura Rafson Arfa attend?

Laura Rafson Arfa attended Indiana University Bloomington, Louisville Male Traditional High School.

Who are Laura Rafson Arfa's colleagues?

Laura Rafson Arfa's colleagues are Emily Bewley, Taylor Phelphs, Kristy Knable, Sara Rehfeld, Ellen Robak, Jadyn Bailey, Patrick Valsted.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.