Laura Schwab (Asendio) Email & Phone Number

Austin, Texas, United States

Remote

Produced and crafted key external communications and expert commentary for the company’s spokesperson along with strategic corporate communications, such as press releases, targeting developers, DevSecOps and security professionals. Managed an external US-based PR agency, as well as an Israeli agency for a period of time, and acted as an internal liaison to ensure teams are working in sync.

Austin, Texas

Led and provided comprehensive PR strategy as well as managed monthly budgets and agency resources for five clients, spanning AI, security, supply chain, cloud, customer experience and private network technologies. Managed, trained and supervised three direct reports, including the development of quarterly goals, semi-annual reviews and employee promotions. Collaborated and acted as a strategic partner for international PR agencies located in the EMEA and ANZ on clients’ behalf.

Austin, Texas

Developed and executed a PR strategy for Resideo’s distribution business, ADI Global Distribution (ADI) Story mined, drafted and published regular content for ADI’s blog and social media accounts. Secured proactive media and contributed article opportunities for the various product lines’ subject matter experts with trade publications.

Austin, Texas Area

Developed and provided comprehensive PR strategy for the overall agency and new accounts as well as created business development processes to ensure streamlined operationsIdentified trend-jacking media opportunities and developed proactive commentary to be distributed to top tier business and IT trade publications. Built and strengthened client relationships based on exceeding customer-centric goals and objectives for more than five accounts, including Texas-based Live Oak Venture Partners;… Show more Developed and provided comprehensive PR strategy for the overall agency and new accounts as well as created business development processes to ensure streamlined operationsIdentified trend-jacking media opportunities and developed proactive commentary to be distributed to top tier business and IT trade publications. Built and strengthened client relationships based on exceeding customer-centric goals and objectives for more than five accounts, including Texas-based Live Oak Venture Partners; and secure enterprise file sharing provider, Egnyte. Show less

Tysons Corner

Served as a Senior Account Executive as a part of the agency's cybersecurity and enterprise technology teams. Identified rapid response media opportunities and developed proactive commentary to be distributed out to top tier business, cyber and IT trade publications, including Dark Reading, Security Week, Security Ledger, ZDnet, etc

Frederick, Maryland

Secured, wrote, edited and submitted bylined/ghost writing articles on behalf of clients. Interviewed and drafted case studies showcasing client success stories. Researched and developed thought-invoking blog posts on a weekly, biweekly and monthly schedule.

Managed all aspects of more than seven client accounts while ensuring quality and client satisfaction by acting as a liaison between the agency and clients. Produced email marketing campaigns for clients with an average open rate of 10 percent or higher. Contributed 15 percent of billable hours to agency’s new business development activities, including proposal writing, research, and presentation delivery.