Laura S. Email & Phone Number

Orlando, FL, US

Orlando, Florida, US

• Provided senior-level oversight for Universal Orlando's Entertainment contracting and licensing approval processes, ensuring compliance and strategic alignment with organizational objectives.
• Led a cross-functional team to ensure critical milestones were met, consistently delivering projects on time and within budget while proactively monitoring risks and improving process efficiency.
• Developed and maintained strategic partnerships with Marketing and Intellectual Property owners, utilizing high-level tact and diplomacy to manage licensing approvals and ensure cohesive, timely project execution.
• Oversaw day-to-day licensing approvals for Entertainment offerings, ensuring all aspects met brand and legal requirements, and coordinated seamless workflows between Entertainment and Marketing teams.

Orlando, Florida, US

• Led and enabled the team to deliver more than 1200 individual marketing tactics in all mediums and markets worldwide.
• Responsible for trafficking broadcast and paid media assets including SIF, CTV and paid social.
• Implemented projects with PMO structure to optimally identify, vet, approve, resource, and timely complete projects.
• Devised and ensure compliance of project management processes, tools, metrics, and policies to support productivity, quality, and process improvement.
• Created project plans, assembled teams, and aligned projects to enhance revenue and stimulate operating margin by providing support to business unit strategic goals.

Orlando, Florida, US

• Develop project plans and timelines for social media, online videos, digital, and TV projects that target B2B, B2B2C, and B2C.
• Successfully secure all program deliverables at key milestones and facilitating communications to leadership for all initiatives under my portfolio – an average of 30 – 40 projects.
• Effectively manage client and vendor relationships consistently meeting deadlines and budget.
• Advise upper management on any impacts to scope, time, and budget. Manage risks and execute mitigation plans.

Orlando, Florida, US

• Acted as a consultant for each IP within the organization and provided solutions and recommendations for positioning requests.
• Set and met goal of 95% of goal deadlines.
• Advised global theme parks of any opportunities developed and used negotiation skills and techniques with senior level members of organizations to gain approval on creative content. Including real time engagement.
• Facilitated internal training to build in-house expertise, partnership awareness, and staff confidence. ions to gain approval on creative content.

Orlando, Florida, US

• Led training for over 2,000 front-line agents, consisting of product knowledge, guest services, sales cycles, and retention techniques.
• Executed strategies, sales, campaigns, and marketing to meet sales goals and budgets
• Led training for over 2,300 front line agents in 2014, consisting of resort knowledge, guest service and ticket products.

Orlando, Florida, US

• Assisted guests with concerns and questions promptly, professionally, and discretely.
• Empowered to reverse negative situations brought by guests and turn them into positive memories and collect feedback

Lake Buena Vista, Florida, US

Working to ensure the safety and efficiency of meet and greets of character locations at the Walt Disney World Resort. Provide guests with superior customer service and facilitating character interactions.

Bachelor Of Arts - Ba, Public Relations/Marketing

Associate Of Arts - Aa