Online Lead & Digital Team Assistant Manager
CurrentI am the Online Lead for PwC.ie, reporting into the Head of Digital and Head of Marketing. I provide consultation directly to teams throughout the Firm on strategy, integration, execution and activation of their digital content and activities. My role involves collaboration with colleagues in the Irish Clients and Markets Team and also with peers from across the wider Global network.With my background in web design and UX, I understand how best to activate and promote content in the digital space and how to utilise digital channels and technology in the most effective way. During my time with PwC Ireland, I’ve led and managed numerous project teams through from initial spec to completion. I’ve been the Digital Lead on several of our key client facing campaigns (often simultaneously) such as PwC's Irish Budget campaign and our award winning Graduate Recruitment campaign. I also often collaborate with PwC's Global Team on internal projects (e.g. implementing a new Content Management System (CMS); Adobe Experience Manager). Since joining PwC back in 2010, I have been a key driver and contributor in assisting management to restructure what was a traditional website function into an agile, commercially focused and integrated digital/creative services team. Specialisms: Web publishing, site management, corporate governance and brand management, Information Architecture (IA), User Experience (UX), content editing, content management and distribution, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), website reporting and strategy, digital campaign management, team coaching and training
