Laura Atherden Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

The Indigenous Literacy Foundation is an initiative of the Australian Book Industry, raising funds to address critically low literacy levels in remote Indigenous communities across Australia.In my role as Donor Engagement Officer I report to the Fundraising Manager as well as the Executive Director. The primary objective of the Donor Engagement Officer is the service and care of ILF donors, ensuring long term retention and engagement of our donors.Key responsibilities and goals:• Manage, update and maintain ILF’s CRM on Salesforce ensuring accurate, up to date records of donors• Development of Donor Stewardship Program• Be the first point of contact for individual, recurring, workplace and community fundraisers: answering queries, resolving issues and ensuring donors are appreciated and serviced• Management of the Community Fundraisers Program (includes servicing of fundraisers from registration of participants, send out marketing collateral, data entry, thank you and followup on completion of event)• Processing and receipting of donations (processing payments, data entry of cheques, sending out receipts) in a timely manner• Ensure all retention activities are executed according to plan (recurring and workplace giving programs)• Develop and research of donor retention strategies • Build strong relationships with supporters via phone, mail and email communications • Assist with fundraising campaigns • Help manage and conduct donor fundraising events throughout year, including pre and post event management; venue and catering; guest lists• Write letter templates for adding to the database to receipt and acknowledge gifts• Prepare direct mail campaigns for EOFY, Workplace Giving and Bequest Program (write letter, prepare database, and report)• Build on, manage and expand ILF on external charity fundraising platforms such as GoFundraise, EveryDayHero, MyCause and GoFundMe• Manage, brief and supervise the Great Book Swap telemarketing volunteers

North Sydney, New South Wales, Australia

Good2Give is a not-for-profit organisation that provides technology and advisory solutionsto make it easier for businesses and donors to give to charities they care about. In 2017Good2Give has distributed $19.3 million to the charity sector.• Managing the engagement of over 2000 registered charities on the WorkplaceGiving Platform• Delivering prompt and efficient service to all external and internal stakeholders• Management of the validation process of the charity registration to the WorkplaceGiving Platform• Conduct ongoing internal charity audits and adhere to diligence processes• Support and trouble-shooting of charity issues• Conduction of Charity Demonstrations • Maintenance of database records in Salesforce• Management of donor to charity engagement through social media: gathering appropriate imagery and captions to fit with brand and style guidelines, and helping building a process around it as well as developing concepts for charity social media promotion

Sydney, Australia

Ovato Retail Distribution is the largest independent distributor and wholesaler of printed media in Australia. Distributes +175 million copies per year.• Responsible for assisting and providing support to multiple Account Managers inthe management, development, and smooth operation of all matters concerningthe Publisher (Client Portfolio) including Allocations, Operations, Promotions andReporting for several thousand titles across Europe and Australia.• Delivered 5 successful category promotions in 2016, resulting in a 13% sales uplifton average for promoted titles.• Maintained accurate portfolios for individual titles including registermanagement, pricing, quantity and title management to support accurateallocation ratios for distribution channels.

Surry Hills

Connect Media Group is an event media company, which creates industry-leadingexecutive level events.• Contract role as Data Scientist:Main purpose of this project was to ensure that that the Connect Eventsdatabase was successfully migrated to Salesforce through advanced use ofMicrosoft Excel. Data was cleaned, coded and checked.• Contract role as Delegate Sales Executive:Telemarketer, salesperson and first point of contact for potential delegatesfor the Tourism & Travel Summit and HR Leaders Forum.• Contract role as Researcher:Compilation of lists with potential delegates or sponsors.

Frenchs Forest - Sydney

Expertise Events is the leading Australian owned and managed exhibition and eventorganiser, running more than 30 trade and consumer events in Australia and NewZealand each year.• Organisation and management of all event activities from conception torealisation for up to 10 trade and consumer shows per year with up to 200exhibitors• Delivery of event activities on time and within project deadlines• Update and maintain customer relationship management with all eventstakeholders• Financial reporting including exhibitor and sales team reports, eventreconciliations and management of price lists• Development of Exhibitor Service Kit with web content management system Wordpress• Production of post-show feedback reports for use in forward planning• Operational and onsite tasks: packed merchandise, organised onsite HelpDesk/Servicentre, management of contractors & customer registration

Sierra Leone

UNDP is the UN's global development network and works in more than 170 countriesand territories, helping to achieve the eradication of poverty, and the reduction ofinequalities and exclusion.-> Project: “Gender Equitable Local Development” (GELD)• Analyze and share with stakeholders data and other key learning from the GELD implementation in Sierra Leone • Under the direct supervision of the GELD Coordinator and in coordination with the UNDP and UN Women Information/Communication Specialists develop a learning space and Resource material on GELD Sierra Leone• Carry-out routine Monitoring & Evaluation (M&E) visits to GELD implementing communities• Set-up of a GELD-Sierra Leone filing system • Assist the GELD Country team in organizing key activities in the annual work plan such as: preparation of concept notes and meeting reports, support in organization of workshops

Australia

Type of jobs: Office Assistant, Systematics – Provider of IT solutions for the legal profession in Brisbane- Administrative tasksSupervisor, Wicked Campers – Campervan hire in Sydney & Brisbane- Administrative tasksFurther jobs: saleswoman, cashier, receptionist, event catering

National Mentoring Program

Donor Journey Mapping

This course focuses on how fundraisers can develop donor journeys for their organisations.

Fia Code Course

The FIA Code is a voluntary, self-regulatory code of conduct for fundraising in Australia. It aims to raise standards of conduct.

Young Leaders Forum, Organizational Leadership

Basic Bookkeeping & Myob

Bachelor’S Degree, Political Science And Government

- Focus on: International Relations, Local Governance, African Affairs, Political Sociology, Quantitative and Qualitative Research.