Currently working as Marketing and Communication Project Manager at L'Occitane en Provence, I am seeking new opportunities in Marketing or Communication starting from January 2017.Well-organized, flexible and proactive, I am highly motivated to use my skills and experience in my missions.I have a creative mind: I love to develop new ideas, to imagine new solutions, to think outside the box. My personal projects allow me to explore my creativity. I also have the opportunity to be creative through my various work experiences and classes. I truly believe that creativity is a key factor in Marketing for a company to be successful.I have an international profile thanks to my different experiences abroad: two internships (in Cork and London) and two academic exchange semesters (in Leeds and in Gothenburg).As a student in Marketing, I am happy to connect with professionals or other students in this field to exchange views.Please learn more by reading my online resume below and feel free to contact me if you have any questions.
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Communication DirectorGroupe FiducimParis, Fr -
Responsable Des PartenariatsGaleries Lafayette Jan 2020 - Jul 2020Ville De Paris, Île-De-France, France• Faire vivre le magasin iconique des Galeries Lafayette Haussmann et le réseau en mettant en place des partenariats évènementiels 360 générateurs de trafic et de CA avec des acteurs comme Netflix, Disney ou bien encore Roland Garros. • Prospecter, commercialiser des espaces et négocier avec des marques non référencées pour co-construire des expériences inédites et immersives. • Générer des revenus selon les objectifs financiers fixés. • Assurer la gestion de projets avec les interlocuteurs internes et externes. • Optimiser la visibilité du partenariat grâce à un plan de communication 360 impactant. • Gérer les contrats de partenariats, le pilotage du budget et la facturation.• Participer à la construction de la stratégie annuelle. -
Responsable Partenariats Et ImageL’Occitane Group Jan 2017 - Dec 2019Paris• Élaboration et mise en place de la stratégie partenariats France et Europe : développement de cobranding iconiques et désirables et leur mise en place opérationnelle en offline et online (production, développement de produit, logistique, shooting, DA, merchandising, suivi KPI...). • Déploiement d’une stratégie de communication globale et 360° : RP, social media, influence, partenariats, CRM, events, openings etc. • Veille concurrentielle : recherche constante de nouvelles tendances et concepts, production de contenus digitaux (photos, vidéos, interview...). • Élaboration de la stratégie digitale et gestion de l’identité visuelle du compte Instagram France de la marque. • Développement de projets Ad Hoc visant à améliorer l’image de marque. • Élaboration et suivi du budget. -
Marketing & Communication Project ManagerL'Occitane En Provence Jul 2016 - Dec 2016Paris- Development and follow-up of the brand's partnerships- In charge of PR activities: * creation of brand PR content (press release, leaflet...)* coordination of relationships with PR agencies of CWE countries* in charge of developing the brand PR strategy* follow up of budget * negotiation with suppliers* organization of a major press launch event
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Marketing & Communication Assistant Project ManagerL'Occitane En Provence Jan 2016 - Jun 2016Paris
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Assistant Advertising Manager & Marketing AssistantMarie Claire Group - Cosmopolitan Magazine Mar 2015 - Aug 2015Issy-Les-Moulineaux -
SalespersonLittle Paris Limited May 2013 - Jul 2013London, Royaume-Uni -
Brand AmbassadorMondelēz International Sep 2012 - Jun 2013Angers , France
Laura Petit Education Details
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Marketing Of Fast-Moving Consumer Goods -
Saint Michel De Picpus -
Sophie BaratWith Honours
Frequently Asked Questions about Laura Petit
What company does Laura Petit work for?
Laura Petit works for Groupe Fiducim
What is Laura Petit's role at the current company?
Laura Petit's current role is Communication Director.
What schools did Laura Petit attend?
Laura Petit attended Ecole Supérieure Des Sciences Commerciales D'angers, School Of Business, Economics And Law At The University Of Gothenburg, University Of Leeds, Saint Michel De Picpus, Sophie Barat.
Not the Laura Petit you were looking for?
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Laura PETIT
Diplômée Du Programme Grande École De L'Iéseg School Of Management - Master Marketing ManagementStrasbourg -
1tilli.fr -
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