Laura Azran Email & Phone Number

Mooresville, North Carolina, United States

• Providing creative direction, mentorship, and guidance to a team of 3 designers to ensure the delivery of top-tier design projects.• Collaborate closely with account managers and utilize creative briefs to understand the client’s brand objectives and create visually stunning and effective advertising campaigns• Conceptualize and execute creative strategies across various media, including print, digital, and social platforms.• Manage multiple projects simultaneously, meeting deadlines and maintaining project budgets.• Present design concepts and proposals to clients, effectively communicating the rationale behind creative choices.• Work closely with copywriters, photographers, and other creative professionals to develop integrated, award-winning marketing campaigns.• Continuously improve team efficiency by implementing best practices, streamlining workflows, and adopting new design tools and technologies.

Charlotte, North Carolina Area

As Owner and Creative Director of Azran Creative, I manage all aspects of the company as well as oversee and actively contribute to all creative that is produced by the agency online and off.

Food Lion/Delhaize America

• Responsible for the development and production of designs and themes used in point-of-sale signage and materials, advertising, promotions and online• Work with internal departments to create signage, promotions and other materials for their particular requests while ensuring that each project adheres to the company’s brand guidelines• Identify new store signage opportunities throughout the store setting in order to help reinforce our brand strategy of “Easy, Fresh and Affordable” to our customers• Connect with vendors to ensure that creative projects meet our brand standards and are on time• Participate in strategic development discussions that will positively influence the effectiveness of our creative projects and mentor the team in creative development

Collierville, Tn

• Collaborated and contributed to the creative process as a leader of the creative team, and ensured that the client received the highest level of quality work• Led the team in creating brands from the ground up with creation of logos, ads, websites, business cards, promotions, etc.• Ensured that presentations were on time, professional, engaging and supported by a sound rationale• Verified that all creative met with the client’s existing brand standards if necessary• Made sure we were current with the latest trends so that we could stay ahead of our competition• Shaped the creative process so that the team, culture, capabilities, tools, work flow, style and other elements supported the strategic goals and brand of our clients• Contributed to the strategic and creative development of the agency’s marketing and branding efforts for new business development

Memphis, Tn

• Created a wide variety of advertising collateral, such as company identities, ads, in-store signage, trade show displays, publication design, websites and much more for many well-known clients such as FedEx, Hampton, Homewood, etc.• Supervised projects from start to finish, including meeting with clients, relaying information to the team, art directing designers & programmers, and managing production of finished products• Trained, supervised, and provided art direction for 2 junior designers• Coordinated photo shoots for major clients by selecting and directing independent photographers and taking a lead role at the shoot itself in order to ensure a high level of creative quality• Often worked with company’s existing brand standards to guarantee all artwork properly conveyed the desired message while still adhering to the established identity

• Design concept-driven features each month• Layout front and back of book as well as department pages• Create illustrations, photo-illustrations, and other digital artwork used in the publication • Responsible for commissioning editorial and technical illustrators• Photo retouching

• Responsible for the complete re-design of this publication, resulting in a more reader-friendly format and a cost savings of $20,000/year.• Train, supervise, and provide art direction for 2 junior designers• Commission illustrators, and oversee all art used in this publication• Manage multiple, concurrent projects for The Institute and IEEE Spectrum Magazine

• Designed front and back of book, department pages, and assisted with features• Assisted the Art Director in the complete re-design of the magazine• Commissioned illustrators, as well as photo research and editing• Designed a variety of media for the various marketing needs of the company• Responsible for management of all production work

• Designed logos, identity, signage, and brochures for a variety of clients• Concept development• Photo editing and retouching