Laura Balderas

Laura Balderas Email and Phone Number

Directora Creativa y de Marketing @ FLAVOR COUTURE SA DE CV
San Pedro Garza García, N.L., MX
Laura Balderas's Location
San Pedro Garza García, Nuevo León, Mexico, Mexico
About Laura Balderas

With 12 years of experience in Brand Management, Product Development, and Sales Growth Strategy, I have a proven track record of driving brand success through strategic product launches and innovative marketing initiatives. My strong leadership, exceptional communication, and deep understanding of consumer behavior and market dynamics in the beauty industry have enabled me to enhance brand equity and drive significant revenue growth.

Laura Balderas's Current Company Details
FLAVOR COUTURE SA DE CV

Flavor Couture Sa De Cv

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Directora Creativa y de Marketing
San Pedro Garza García, N.L., MX
Employees:
2
Laura Balderas Work Experience Details
  • Flavor Couture Sa De Cv
    Directora Creativa Y De Marketing
    Flavor Couture Sa De Cv
    San Pedro Garza García, N.L., Mx
  • Flavor Couture Sa De Cv
    Creative And Marketing Director
    Flavor Couture Sa De Cv May 2018 - Present
    San Pedro Garza García, Nuevo León, Mexico
    Spearheaded a rebranding initiative that increased brand recognition by 35% and boosted market share by 25% within two years.Directed the launch of a new product line, generating $10 million mxn in revenue in the first year and increasing portfolio sales by 40%.Executed data-driven marketing campaigns that enhanced lead generation by 50% and improved customer acquisition efficiency by 30%.Managed a $5 million mxn budget, reducing costs by 15% while maintaining high campaign effectiveness and ROI.Analyzed market trends to identify growth opportunities, achieving a 20% increase in customer engagement and a 15% rise in brand loyalty.
  • Cafeina Cafe
    Market Research And Sales
    Cafeina Cafe 2010 - 2018
    Identified and targeted new markets in over 10 countries, leading to a 40% increase in international sales and expanding the company's global presence.Negotiated international sales contracts, improving average contract value by 25% and increasing annual revenue by $1.5 million mxn.Conducted market research that optimized entry strategies, resulting in a 30% reduction in market entry time.Developed sales strategies for international markets, enhancing market penetration by 20% and boosting brand visibility.
  • Semtec  Comercializadora Del Norte
    Business Development Manager
    Semtec Comercializadora Del Norte 2005 - 2010
    Monterrey, Nuevo León, México
    Secured an exclusive distribution contract with a leading U.S. brand for Mexico, driving a 30% increase in regional sales.Negotiated terms with suppliers, reducing procurement costs by 15% and saving $200,000 mxn annually.Streamlined import/export processes, improving logistics efficiency by 20% and reducing operational costs.

Laura Balderas Education Details

Frequently Asked Questions about Laura Balderas

What company does Laura Balderas work for?

Laura Balderas works for Flavor Couture Sa De Cv

What is Laura Balderas's role at the current company?

Laura Balderas's current role is Directora Creativa y de Marketing.

What schools did Laura Balderas attend?

Laura Balderas attended Harvard Business School, Institute Of Culinary Education, In.q.ba Escuela De Negocios, San Diego City College, Universidad Iberoamericana, Ciudad De México.

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