Laura Baldinger Email & Phone Number

Bâle, Suisse

Basel, Switzerland

-Led the implementation of the medical customer strategy through the new affiliates operating model in Oncology and Haematology to excel and achieve common goals of mutual success for patients and all health decision makers-Provided strategic guidance to the medical customer network and facilitated links with other medical, commercial and access teams to enhance cross collaboration and a better customer experience-Lead and executed the communications strategy for the Customer Engagement network

San Francisco Bay Area

- Define and implement a Medical Value framework for the Global Medical Affairs department going beyond KPIs and customer feedback and into measurements focused on patient-relevant health outcomes- Leading Scientific Communication innovation and transformational initiatives through strong internal and external partnerships incorporating breakthrough technology and innovative methodologies- Leading and implementing core strategic scientific communication initiatives for Global and Regional/Affiliate Medical Affairs- Leading and implementing change management strategies to ensure successful adoption of organizational initiatives- Scientific Communication subject areas include: medical education, Advisory Boards, Symposia and Congresses- Key stakeholders include: Global medical affairs leadership, Global and Affiliate medical teams, regional medical directors, MSLs, clinical and preclinical development, global commercial teams incl. brand teams, competitive intelligence and market analytics

San Francisco Bay Area

-Supported Advisory Board for HCPs and patients for insights gathering and co-creation in I2O-Led the creation of training content intended for Global, affiliates and MSL for better customer experience in I2O-Led medical education project: social media campaign in close collaboration with US patient groups to increase awareness on Crohn's and Colitis -Led the Multi-channel strategy in Oncology: CIT website to enhance our customer experience through digitalization-Lead insights gathering and market research projects global medical team and affiliates to understand our customer needs and evolve our medical strategy for the Tecentriq launch-Developed and executed communications activities for medical launch and congresses activities in Oncology

Basel Area, Switzerland

- Oversees the management and enhancement of publication, scientific narrative and knowledge management virtual solutions for ~20k internal and external users from across the Roche medical network. - Responsible for generation of publication value and compliance metrics. Leads development of guidance and best practices in scientific communication activities for Global, International and Affiliate audiences.- Led process improvement initiatives in healthcare communications activities- Business owner of Global and Affiliate publication management tools, repository, and metrics solution to support the monitoring of revised Publication Policy.

Basel Area, Switzerland

Internship

Basel Area, Switzerland

Internship

Basel Area, Switzerland

Internship

Professional Certification, Sustainable Business Strategy

Professional Certification, Leadership Essentials

Professional Certification, Leading Innovation & Cultivating The Entrepreneurial Mindset

Master Of Science (Msc) - Specialized Master, Business - Management For Pharmaceutical Industry

Master Of Science (Msc), Neuroscience

Bachelor'S Degree, Cell Biology And Physiology