Laura Balmon Email & Phone Number

Barcelona, Ct, Es

Barcelona Area, Spain

• Reported directly to the EMEA Commercial Director.• Redesigned the distribution model to streamline an overdistributed network.• Renegotiated all distribution agreements to align with the current business model.• Led a newly rebuilt sales team of employees and agents across three countries, aligning with EU Regional strategies.• Managed 11 distributors, ensuring healthy inventory levels and market efficiency.• Developed marketing and sales activities, nearly doubling SMB business sell-through.

Barcelona Area, Spain

• Implemented strategic initiatives to grow the brand and establish key partnerships with major IT distributors.• Managed agreements for Mail Order and Pan-European customers.• Introduced Targus to the Spanish e-business market, engaging key local players.• Contributed to the European e-commerce strategy.• Achieved Supplier Silver status on Amazon through strategic initiatives and optimized account management.

Barcelona Area, Spain

• Developed the Spanish distribution network, building partner relationships and designing Channel growth Plans.• Implemented strategies partnerships through market research and competitive analysis.• Defined new processes for B2C and B2B Sales Teams to ensure product availability and support sales initiatives.• Collaborated with PR agencies, publishing companies, and IT journalists to drive brand awareness and visibility.

Barcelona Area, Spain

• Managed export operations for multiple countries, overseeing performance and strategy implementation.• Conducted on-site visits to ensure adherence to the Corporate Image Policy.• Collaborated with marketing departments for product launches and marketing alignment.• Identified and pursued new business opportunities, providing market insights for strategic planning.

Barcelona Area, Spain

• Managed the Spanish Commercial Office, ensuring efficient operations and handling customer care.• Acted as the liaison between the Spanish team and UK HQs for effective communication and alignment.• Organized and executed local marketing activities, including events and product launches.• Developed marketing materials and handled translations for media and distributor communications.• Coordinated and hosted local events to enhance brand visibility and engage with customers and partners.

Barcelona Area, Spain

• Managed the CEO's executive calendar, scheduled and coordinated meetings, prepared agendas, took minutes, and handled sensitive information with discretion.• Served as a liaison for internal and external stakeholders, • Organized company events and conferences, ensuring smooth execution and made all travel arrangements• Office Management, including supplies and equipment management, and translated correspondence and technical documents between Spanish, English and French.

Barcelona Area, Spain

Barcelona Area, Spain

Barcelona Area, Spain

Tourism Business Administration Graduate

Certificate In Advanced English, Cambridge University

T.E.A.T. – Tourism Business Administration Technician