Laura Baumgartner

Laura Baumgartner Email and Phone Number

Founder & Chief Revelry Officer I Board Member I Multi-Channel Retail Leader I Merchandising Executive @ Crocs
Laura Baumgartner's Location
Atlanta, Georgia, United States, United States
Laura Baumgartner's Contact Details

Laura Baumgartner work email

Laura Baumgartner personal email

n/a
About Laura Baumgartner

I knew that I wanted a career in fashion, retail or consumer products from the time I was in high school. When I landed my first retail job at a local shoe store, I was hooked. I dreamed of becoming a Buyer and moving to New York City. I majored in Fashion Merchandising at Kent State University, and in 1998, graduated with an offer to follow my dream and join the Buyer Training program at Saks Fifth Avenue. My first job opened the door to incredible buying and merchandising opportunities. I spent the first chapter of my career: Building assortments and buy plans for the first brick and mortar swim business at Victoria's Secret  Harnessing the power of cross functional teams and earning my "product development masters” from Abercrombie & Fitch  Strengthening my financial discipline and learning the importance of mentoring at Target I spent the second chapter of my career launching, building and growing businesses for Carter's, Inc. Carter’s is the largest branded marketer of apparel for babies and young children. My roles included product development/merchandising, eCommerce, omni-channel retail, licensing, strategy/projects and new business development. Of these, the opportunity to run the first DTC eCommerce business was the most challenging, empowering and rewarding of my career.During my 9 years in eCommerce at Carter's, I had the incredible privilege to lead: Buying, Planning and Site Merchandising Teams P&L and Long-Range Planning Development  Buying and Planning Methodology Line Plan Development  Site Merchandising  Marketing and Creative Global eCommerce, including the US, Canada and ChinaIn the third chapter of my career, I had the incredible privilege to lead fab’rik boutiques as the CEO, implementing a significant change in strategic direction. The business is now on a path to repurchase its franchise locations and become a wholly owned retail entity. After spending a few years at the helm of a small company, I knew I was ready to venture out on my own. I’m proud to say I took the leap of faith and launched my own company, the après allstars TM in 2023. The brand is a passion project first and a business second. Rooted in my love of skiing and leisure sports, the assortment was built for off the slopes and court. I hope you’ll take a look at www.theapresallstars.com or follow us @theapresallstars on instagram and facebook.

Laura Baumgartner's Current Company Details
Crocs

Crocs

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Founder & Chief Revelry Officer I Board Member I Multi-Channel Retail Leader I Merchandising Executive
Laura Baumgartner Work Experience Details
  • Crocs
    Vice President Global Merchandising, Digital
    Crocs Sep 2024 - Present
    Leading global merchandising for the $1b+ .com, Etail, and marketplace businesses for one of the best brands in footwear
  • The Après Allstars
    Founder & Chief Revelry Officer
    The Après Allstars Sep 2023 - Present
    I created the après allstars to offer trend-relevant, better quality apparel and accessories to serve the après athlete. The assortment is currently sold online and through domestic wholesale partners. The après allstars line includes ski, pickleball, tennis, dance and yoga styles. We develop custom wholesale products unique to each account, seeking to expand through exclusive ski town and resort partnerships.
  • Reb3L Fitness
    Advisory Board Member
    Reb3L Fitness Mar 2021 - Present
    Volunteer advisor providing guidance on strategic planning, financial planning and analysis, and growth modeling.
  • Fab'Rik
    Chief Executive Officer And Board Member
    Fab'Rik Jun 2021 - Nov 2023
    Atlanta, Georgia, Us
  • Carter'S | Oshkosh B'Gosh
    Vice President Of Merchandising, Ecommerce, Licensing, International And Merchandising Initiatives
    Carter'S | Oshkosh B'Gosh Mar 2018 - Mar 2021
    Atlanta, Georgia, Us
    Delivered record-breaking results across a complex matrix of businesses, including $800m+ eCommerce sales, $30m+ Licensing royalty, and $70m+ International wholesale bookings. Identified and executed new business opportunities for all CRI brands, channels and markets.eCommerce Developed and launched products to support the $800m+ CRI eCommerce business. Delivered incremental revenue through internal and external programs: -Built brand partnerships for character licensed (Disney, Marvel+) and licensed sports programs (NFL/NBA/MLB+)-Implemented design collaboration approach to deliver Tween fashion apparel (Carter's branded) -Led design and merchandising teams to re-launch Little Planet by Carter's, an organic and sustainable baby apparel brandLicensingOwned and managed licensing relationships for all Carter's Inc brands (Carter's, OshKosh B’Gosh, Just One You, Child of Mine, Simple Joys and Skip*Hop). Grew sales through new partnerships across Shoes, Accessories, Outerwear, Toys & Gifts and Furniture/Bedding. P&L responsibility for ~$30m in annual Operating Income contributionInternationalResponsible for the product strategies and assortments to support 40+ global partners, and Carter's owned Canada/Mexico businessesMerchandising InitiativesLed multiple Tier 1 corporate initiatives-Implemented new, more nimble product development process (merchandising milestones & deliverables; calendar migration from 2 seasons to 4; speed to market approach)-Developed and rolled out new costing process and supporting technology (Anaplan)-Developed new corporate product hierarchy, leveraging cross functional relationships to align across global merchandising, retail and wholesale for all brands
  • Carter'S | Oshkosh B'Gosh
    Vice President, Gmm Oshkosh Retail (Brick & Mortar & Ecommerce)
    Carter'S | Oshkosh B'Gosh Jan 2016 - Feb 2018
    Atlanta, Georgia, Us
    Returned market-leading OshKosh B'Gosh retail business to profitable sales, growing to $460m at +5% comp. Led team of 50+ associates responsible for Buying, Site Merchandising, Merchandise Planning and Allocation for 300 stores and Oshkosh.com.
  • Carter'S | Oshkosh B'Gosh
    Vice President, Gmm Global Ecommerce
    Carter'S | Oshkosh B'Gosh Jun 2010 - Jan 2016
    Atlanta, Georgia, Us
    Launched #1 ranked children's specialty apparel websites for CRI. Sales of $400m+, over 50% average annual growth and 25%+ operating margin. Led team of 25+ responsible for buying, merchandise planning, site merchandising, pricing/promotions and campaign strategy for global ecommerce.Responsibilities included carters.com, oshkosh.com, cartersoshkosh.ca (Canada), carters.tmall.com (China)
  • Carter'S | Oshkosh B'Gosh
    Director Of Merchandising, Sleepwear
    Carter'S | Oshkosh B'Gosh Sep 2008 - Jun 2010
    Atlanta, Georgia, Us
    Responsible for wholesale and retail performance for the market leading Carter's sleepwear business. Grew CRI revenue by 10% to over $230m through assortment optimization and product innovation.
  • Target
    Buyer
    Target Mar 2005 - Aug 2008
    Minneapolis, Mn, Us
  • Abercrombie & Fitch
    Sr Merchant
    Abercrombie & Fitch 2001 - 2005
    Columbus, Oh, Us
  • Victoria'S Secret Stores
    Merchandise Assistant
    Victoria'S Secret Stores 1999 - 2001
    Columbus, Ohio, Us
  • Saks Fifth Avenue
    Assistant Buyer
    Saks Fifth Avenue 1998 - 1999
    New York, Ny, Us

Laura Baumgartner Skills

Merchandising Trend Analysis Apparel Retail Fashion Merchandise Planning Assortment Trend Visual Merchandising Styling Trend Forecasting Fashion Design Private Label Retail Buying Denim Sportswear Store Management Footwear Textiles Wovens

Laura Baumgartner Education Details

  • Kent State University
    Kent State University
    Fashion Merchandising
  • The American College In London
    The American College In London
    Fashion Merchandising
  • Stow Munroe Falls High School
    Stow Munroe Falls High School

Frequently Asked Questions about Laura Baumgartner

What company does Laura Baumgartner work for?

Laura Baumgartner works for Crocs

What is Laura Baumgartner's role at the current company?

Laura Baumgartner's current role is Founder & Chief Revelry Officer I Board Member I Multi-Channel Retail Leader I Merchandising Executive.

What is Laura Baumgartner's email address?

Laura Baumgartner's email address is la****@****ers.com

What schools did Laura Baumgartner attend?

Laura Baumgartner attended Kent State University, The American College In London, Stow Munroe Falls High School.

What skills is Laura Baumgartner known for?

Laura Baumgartner has skills like Merchandising, Trend Analysis, Apparel, Retail, Fashion, Merchandise Planning, Assortment, Trend, Visual Merchandising, Styling, Trend Forecasting, Fashion Design.

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