Vice President Global Merchandising, Digital
CurrentLeading global merchandising for the $1b+ .com, Etail, and marketplace businesses for one of the best brands in footwear
Sep 2024 - Present
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Laura Baumgartner Email & Phone Number
Founder & Chief Revelry Officer I Board Member I Multi-Channel Retail Leader I Merchandising Executive
at
Crocs
1 work email found
@carters.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Founder & Chief Revelry Officer I Board Member I Multi-Channel Retail Leader I Merchandising Executive
Location
Atlanta, Georgia, United States
Who is Laura Baumgartner? Overview
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Quick answer
Laura Baumgartner is listed as Founder & Chief Revelry Officer I Board Member I Multi-Channel Retail Leader I Merchandising Executive at Crocs, based in Atlanta, Georgia, United States. AeroLeads shows a work email signal at carters.com and a matched LinkedIn profile for Laura Baumgartner.
Laura Baumgartner previously worked as Vice President Global Merchandising, Digital at Crocs and Founder & Chief Revelry Officer at The Après Allstars. Laura Baumgartner holds Bachelor Of Science (Bs), Fashion Merchandising from Kent State University.
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{first}.{last}@carters.com
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Profile bio
About Laura Baumgartner
I knew that I wanted a career in fashion, retail or consumer products from the time I was in high school. When I landed my first retail job at a local shoe store, I was hooked. I dreamed of becoming a Buyer and moving to New York City. I majored in Fashion Merchandising at Kent State University, and in 1998, graduated with an offer to follow my dream and join the Buyer Training program at Saks Fifth Avenue. My first job opened the door to incredible buying and merchandising opportunities. I spent the first chapter of my career: Building assortments and buy plans for the first brick and mortar swim business at Victoria's Secret Harnessing the power of cross functional teams and earning my "product development masters” from Abercrombie & Fitch Strengthening my financial discipline and learning the importance of mentoring at Target I spent the second chapter of my career launching, building and growing businesses for Carter's, Inc. Carter’s is the largest branded marketer of apparel for babies and young children. My roles included product development/merchandising, eCommerce, omni-channel retail, licensing, strategy/projects and new business development. Of these, the opportunity to run the first DTC eCommerce business was the most challenging, empowering and rewarding of my career.During my 9 years in eCommerce at Carter's, I had the incredible privilege to lead: Buying, Planning and Site Merchandising Teams P&L and Long-Range Planning Development Buying and Planning Methodology Line Plan Development Site Merchandising Marketing and Creative Global eCommerce, including the US, Canada and ChinaIn the third chapter of my career, I had the incredible privilege to lead fab’rik boutiques as the CEO, implementing a significant change in strategic direction. The business is now on a path to repurchase its franchise locations and become a wholly owned retail entity. After spending a few years at the helm of a small company, I knew I was ready to venture out on my own. I’m proud to say I took the leap of faith and launched my own company, the après allstars TM in 2023. The brand is a passion project first and a business second. Rooted in my love of skiing and leisure sports, the assortment was built for off the slopes and court. I hope you’ll take a look at www.theapresallstars.com or follow us @theapresallstars on instagram and facebook.
Listed skills include Merchandising, Trend Analysis, Apparel, Retail, and 16 others.
Current workplace
Laura Baumgartner's current company
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12 roles · 29 years
Laura Baumgartner work experience
A career timeline built from the work history available for this profile.
Founder & Chief Revelry Officer
CurrentI created the après allstars to offer trend-relevant, better quality apparel and accessories to serve the après athlete. The assortment is currently sold online and through domestic wholesale partners. The après allstars line includes ski, pickleball, tennis, dance and yoga styles. We develop custom wholesale products unique to each account, seeking to expand through exclusive ski town and resort partnerships.
Sep 2023 - Present
Advisory Board Member
Current
Reb3L Fitness
Volunteer advisor providing guidance on strategic planning, financial planning and analysis, and growth modeling.
Mar 2021 - Present
Chief Executive Officer And Board Member
Jun 2021 - Nov 2023
Vice President Of Merchandising, Ecommerce, Licensing, International And Merchandising Initiatives
Delivered record-breaking results across a complex matrix of businesses, including $800m+ eCommerce sales, $30m+ Licensing royalty, and $70m+ International wholesale bookings. Identified and executed new business opportunities for all CRI brands, channels and markets.eCommerce Developed and launched products to support the $800m+ CRI eCommerce business. Delivered incremental revenue through internal and external programs: -Built brand partnerships for character licensed (Disney, Marvel+) and licensed sports programs (NFL/NBA/MLB+)-Implemented design collaboration approach to deliver Tween fashion apparel (Carter's branded) -Led design and merchandising teams to re-launch Little Planet by Carter's, an organic and sustainable baby apparel brandLicensingOwned and managed licensing relationships for all Carter's Inc brands (Carter's, OshKosh B’Gosh, Just One You, Child of Mine, Simple Joys and Skip*Hop). Grew sales through new partnerships across Shoes, Accessories, Outerwear, Toys & Gifts and Furniture/Bedding. P&L responsibility for ~$30m in annual Operating Income contributionInternationalResponsible for the product strategies and assortments to support 40+ global partners, and Carter's owned Canada/Mexico businessesMerchandising InitiativesLed multiple Tier 1 corporate initiatives-Implemented new, more nimble product development process (merchandising milestones & deliverables; calendar migration from 2 seasons to 4; speed to market approach)-Developed and rolled out new costing process and supporting technology (Anaplan)-Developed new corporate product hierarchy, leveraging cross functional relationships to align across global merchandising, retail and wholesale for all brands
Mar 2018 - Mar 2021
Vice President, Gmm Oshkosh Retail (Brick & Mortar & Ecommerce)
Returned market-leading OshKosh B'Gosh retail business to profitable sales, growing to $460m at +5% comp. Led team of 50+ associates responsible for Buying, Site Merchandising, Merchandise Planning and Allocation for 300 stores and Oshkosh.com.
Jan 2016 - Feb 2018
Vice President, Gmm Global Ecommerce
Launched #1 ranked children's specialty apparel websites for CRI. Sales of $400m+, over 50% average annual growth and 25%+ operating margin. Led team of 25+ responsible for buying, merchandise planning, site merchandising, pricing/promotions and campaign strategy for global ecommerce.Responsibilities included carters.com, oshkosh.com, cartersoshkosh.ca (Canada), carters.tmall.com (China)
Jun 2010 - Jan 2016
Director Of Merchandising, Sleepwear
Responsible for wholesale and retail performance for the market leading Carter's sleepwear business. Grew CRI revenue by 10% to over $230m through assortment optimization and product innovation.
Sep 2008 - Jun 2010
Buyer
Mar 2005 - Aug 2008
Sr Merchant
2001 - 2005
~4 yrs
Merchandise Assistant
1999 - 2001
~2 yrs
Assistant Buyer
1998 - 1999
~1 yr
3 education records
Laura Baumgartner education
Bachelor Of Science (Bs), Fashion Merchandising
Kent State University
Study Abroad Program, Fashion Merchandising
The American College In London
Education record
Stow Munroe Falls High School
FAQ
Frequently asked questions about Laura Baumgartner
Quick answers generated from the profile data available on this page.
What company does Laura Baumgartner work for?
Laura Baumgartner works for Crocs.
What is Laura Baumgartner's role at Crocs?
Laura Baumgartner is listed as Founder & Chief Revelry Officer I Board Member I Multi-Channel Retail Leader I Merchandising Executive at Crocs.
What is Laura Baumgartner's email address?
AeroLeads has found 1 work email signal at @carters.com for Laura Baumgartner at Crocs.
Where is Laura Baumgartner based?
Laura Baumgartner is based in Atlanta, Georgia, United States while working with Crocs.
What companies has Laura Baumgartner worked for?
Laura Baumgartner has worked for Crocs, The Après Allstars, Reb3L Fitness, Fab'Rik, and Carter'S | Oshkosh B'Gosh.
How can I contact Laura Baumgartner?
You can use AeroLeads to view verified contact signals for Laura Baumgartner at Crocs, including work email, phone, and LinkedIn data when available.
What schools did Laura Baumgartner attend?
Laura Baumgartner holds Bachelor Of Science (Bs), Fashion Merchandising from Kent State University.
What skills is Laura Baumgartner known for?
Laura Baumgartner is listed with skills including Merchandising, Trend Analysis, Apparel, Retail, Fashion, Merchandise Planning, Assortment, and Trend.
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