Provided marketing support for multiple Verizon Business CRM, product launch and loyalty initiatives. Included email, website content development, direct mail, social media and video. Assisted with overall strategies, project management, agency management and results analysis.

Developed and managed execution of go to market strategies to drive reseller customer channel enablement and adoption of next generation digital transformation products and ecommerce website. Collaborated and teamed up with Marketing Campaigns, UX and Data Analytics to implement customer email strategy, online communications and site intercept survey to support a new website pilot launch. Monitored KPI's, ongoing CSAT/NPS and website analytics; aligned with and supported IT Product Development, Internal Sales, Marketing, Vendor Management, Customer Experience/Branding, and E-commerce Tech Support for pilot launch rollout; represented voice of customer to influence early product development, enhancements and overall user experience.

Kobie's sole purpose is to help companies increase their enterprise value by measurably growing loyalty, and acquiring and retaining their most profitable customers.Hands-On Account Owner and Strategic Marketing Lead for multi-million dollar book of business that includes agency’s highest gross revenue B2B account and longest tenure account, Verizon Communications, in addition to the largest financial B2C client, State Farm Bank. Managed high performance account management team and lead cross functional teams in successful creation and operational delivery of award-winning, data driven, customer-centric marketing strategies driving incremental customer revenue growth, increased engagement and churn reduction. Key contributor in accelerating agency's growth by building and fostering trusted client relationships which led to new multi-million dollar business especially in the retail and telecom verticals raising agency's Forrester Wave leadership ranking in loyalty space. Additional accomplishments include:Developed account plans, program KPI metrics, client business reviews, contract and statement of works Developed and executed innovative, integrated omni-channel online, email, and direct marketing campaigns with above average industry response, conversion, and email results returning positive ROIIncreased Verizon's loyalty membership base by 100%; engagement rates by 50%; drove 48% higher member spend vs non member; and reduced churn by 30%YOY consistently received the highest Client Satisfaction and Net Promoter Scores (90% + percentile) leading to numerous referrals and new multi-million business wins especially in the retail sectorImplemented enhanced quality control and communication protocols improving Kobie's State Farm Performance Score from 'meets' expectations to 'exceeds' within first 6 months

Lead the redesign, rebrand and program relaunch of a new B2B loyalty program reducing program costs by 50% Developed and implemented a new referral component with CRM partner to leverage rewards program, significantly increasing customer engagement, new referrals and incremental revenue for Verizon business products and servicesSuccessfully integrated Rewards program enrollment into client's Business portal website and national call centers increasing lead generation by 50% and conversion rates by 25% within first 90 daysCollaborated with Analytics team to build predictive acquisition and retention models for campaign results optimization Lead team awarded a Supplier Excellence Award from Verizon client for delivering exceptional marketing strategies and creative efforts with outstanding results. Only 10 Suppliers received this prestigious award. Lead team awarded a DMA ECHO Award

Supported several B2B and B2C Enterprise accounts and executed cross-channel direct marketing campaignsReviewed and re-branded all customer marketing communications, including online websitesManaged the integrations of new reward partnerships, including travel, national gift cards, Pre-Paid Visa & Mastercards, electronic merchant certificates, merchandise and experiential rewards

Strategic business lead specialist managing portfolio of B2C residential and B2B commercial energy saving rebate programs supporting HVAC and Duct product linesDeveloped and implemented strategic marketing plans to increase customer program awareness and contractor participationExecuted multi-channel marketing strategies and tactics including mass media (radio/TV), bill inserts, customer newsletters (print/electronic), direct mail (including product bundling offers), email, web banner ads, partner/alliance web ads, search engine marketing, trade advertising, public relations and trade show/home shows

Managed direct marketing campaigns for agency's largest multi-million dollar retail account General Nutrition Centers (GNC) & their Gold Card Club Loyalty program with 15+ million membersWorked as an extension of GNC Marketing team to develop brand identity/guidelines for maintaining and integrating the GNC brand throughout all marketing, advertising and GNC communicationsDeveloped retention and engagement strategies with personalized offers driven by members' transaction data to increase spend at POS by executing complex, highly segmented, direct response mail, email and catalog campaigns Developed marketing plans, managed creative from concept development, copy writing and design, through print, mail production and results analysis

Managed the creation and implementation of customized B2C customer marketing programs and sales promotions for high end food service and hospitality accountsWorked collaboratively with Retail Brand Managers to incorporate the Tropicana brand throughout all commercial campaigns, point of sale, merchandising materials, PR, trade advertising and field sales collateral Directed PR agency and managed national trade advertising plan, trade events and public relations activities