Laura Beachy

Laura Beachy Email and Phone Number

Senior Vice President of Global Marketing and Communications @ Thermore
New York, NY, US
Laura Beachy's Location
New York, New York, United States, United States
About Laura Beachy

I serve as a communications and marketing strategist. My career has spanned film, television, publishing, public relations, and digital brand development. I founded Hyla Strategies (formerly Beachy Media) in 2014 and served as a managing member for a decade. I currently oversee global marketing for Thermore, and Italian manufacturing company. I have overseen brand marketing initiatives and communications strategies for B2B and B2C companies at various stages of development—from Shark Tank start-ups to Fortune 500 companies. My earned media strategies have landed clients in national and international press including BBC, NPR, New York Times, Wall Street Journal, and Good Morning America.Prior to Hyla Strategies, I served as a publicist for health and climate publishing house Rodale (acquired by Hearst). My feature-length documentary about my hometown was a three-time film festival finalist and runs yearly on PBS stations across Pennsylvania.I am a passionate advocate, volunteer, and donor to progressive causes. I focus my community outreach on addressing food insecurity within the NY/NJ region. When I'm not working, I can usually be found somewhere outside skiing, running, swimming, or biking.

Laura Beachy's Current Company Details
Thermore

Thermore

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Senior Vice President of Global Marketing and Communications
New York, NY, US
Laura Beachy Work Experience Details
  • Thermore
    Senior Vice President Of Global Marketing And Communications
    Thermore
    New York, Ny, Us
  • Thermore
    Vice President Of Global Marketing And Communications
    Thermore Oct 2024 - Present
    Milan, Lombardy, Italy
  • Hyla Strategies
    Managing Partner
    Hyla Strategies Dec 2014 - Dec 2024
    New York, Ny
    I am the co-founder of a 360-degree marketing + communications strategy firm specializing in mission-driven brands.Areas of Focus - B2B - Sustainability/Climate Tech- B2C - Fitness & Health- Philanthropic Highlights:• Public Relations Team for Kathrine Switzer’s 50th Anniversary Boston Marathon run. Garnered over 400 local, national, and international media hits including 70 top-tier outlets such as New York Times, ESPN, CNN, NBC, ABC, & Axios • Digital Media AOR for Black Rock acquired Vanguard Renewables - oversaw 2000% impression growth on LinkedIn and 122% increase in web traffic• Digital Media AOR for Xero Shoes overseeing organic growth of 150k+ IG followers, 350% in Twitter followers, 470% in Facebook likes, 150+ ambassador program, and $1 million+ in e-mail revenue• PR/Comms Lead for the Recording Academy's non-profit MusiCares + Ironman Foundation partnership. Aided Michael McDonald in raising $400,000 with national features including CBS This Morning and Billboard• Marketing/Comms launch team for the Jack Brooks Foundation, a political non-profit educating the American electorate on the impact of public policy. Launch attended by Speaker of the House Nancy PelosiCompany Services: - Public Relations - Media Relations - Influencer Marketing - Social Media Execution - Social Media Strategy - Content Creation - Email MarketingCorporate Responsibility Pledge: We pledge to put aside 2% of each check we receive to offer a non-profit or NGO promotional and marketing services. We are official partners with Pledge 1%, a global movement with over 10,000 members in 100 countries who have pledged to donate 1% of their time, profit, product, and/or equity to philanthropic work.
  • Rodale Inc.
    Publicist
    Rodale Inc. Jun 2014 - Dec 2014
    Greater New York City Area
    •Ran press conference with Mayor Bill de Blasio’s office announcing NYC as the Most Bike-Friendly City garnering over 100 media hits including Wall Street Journal and New York Times•Created and mobilized a blogger network of 150 run-specific influencers with a collective reach of 12.4 million monthly page views, over 650,000 twitter followers, and over 210,000 Instagram followers for internal public relations initiatives and integrated marketing campaigns with Brooks, Mizuno, Skechers, belVita, Altra, Jabra, North Face, Iceland Naturally, Hoka One One, and Pure Protein.•Managed the 2013 Runner’s World Half & Festival blogger event. 21 bloggers produced 37.1 million digital impressions, a 587% increase in engagement from the 2012 event that was run by outside company Fitfluential with 28 bloggers. •Conceptualized and executed a Bicycling magazine Instagram contest for Bike to Work month as a $15,000 added value buy-in opportunity for Shinola. Bicycling’s Instagram account saw over 600% growth during the promotion. •Executive produce video for events, corporate reels, press packages, and online content•Pitch, book, source material, create talking points, and evaluate talent for TV, print, and radio •Manage all social media event accounts for Runner’s World magazine
  • Rodale Inc.
    Public Relations Coordinator
    Rodale Inc. Oct 2012 - Jun 2014
    New York, Ny

Laura Beachy Education Details

Frequently Asked Questions about Laura Beachy

What company does Laura Beachy work for?

Laura Beachy works for Thermore

What is Laura Beachy's role at the current company?

Laura Beachy's current role is Senior Vice President of Global Marketing and Communications.

What schools did Laura Beachy attend?

Laura Beachy attended Syracuse University.

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