Laura P. Bearer Email & Phone Number

Santa Paula, CA, US

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Manage projects within fast paced dynamic agency environment demanding adaptability, speed and close collaboration among nationwide team members to deliver a high volume of B2B and B2C omni-channel campaigns. Adobe Workfront and Teams are the management tools utilized.

Westlake Village, CA

• Supervise and lead team of PM’s and Project Specialists.
• Manage 100’s of annual Omni-Channel and On-line Campaigns from SOW thru completion for the GC Brand https://www.guitarcenter.com
• Produce detailed inter-departmental planning and production schedules, budgets, forecasts.
• Drive weekly inter-departmental and stakeholder status meetings.
• Drive Campaign and Creative Kick Off Meetings
• Ensure alignment among all marketing, marketing operations and functional teams regarding requirements, sow, schedules, key milestone dates, etc.

Greater Los Angeles Area

Team member for Allergan Pharmaceuticals loyalty rewards program Brilliant Distinctions https://www.brilliantdistinctionsprogram.comProgram includes B2B sites, Consumer site, Consumer App, Email, Social Media, Print.Collaborate with Project Managers, Business Analysts, UX, Account Management and Development teams to scope work, provide resource.

Westlake Village, CA

• Senior creative services team member with internationally renowned footwear manufacturer servicing 210 international storefronts, wholesale network, and online sales. Non-project related corporate initiatives include:
• Inter-departmental process and efficiency improvements
• Establishing project management best practices and tools for creative services and client departments.
• Establishing best practice metrics for sound ROI data related to catalog spend and mailing methodology.
• Enhanced build out of CRM data to support ROI measurement of campaigns.
• Vendor sourcing and negotiating for continued cost effectiveness, fulfillment strategies, shipping efficiencies, rebates.Senior department PM responsible for scoping to final delivery and cost analysis of corporate.

Santa Monica, CA

Manage digital projects for the following acquisition marketing channels:* Email/Affiliate* Search* Display Review requests and determine project scope and requirements. Create detailed schedules, manage workflow, coordinate with external departments, lead production meetings, shepherd projects through creative, stakeholder reviews, and development.

Greater Los Angeles Area

Producer, Traffic Manager and Art Buyer for mid-size agency with $40mm annual billings.Supported approximately 6-8 Account Managers serving 8-10 clients.Create and manage budgets.Fast paced, complex campaigns including digital, print, out of home, direct mail, broadcast and radio.On location supervision of photo and video shoots, heavy art.

Los Angeles, CA

Manage design projects for clients including international cruise lines, movie studios, and toy manufacturers.Responsible for ensuring adherence to licensing contracts, branding, and product stylization with creative team for marketing and packaging materials created. Led teams to support the planning and execution of materials including brochures, direct.

Thousand Oaks, CA

Create marketing plans and strategies designed to speak to a target audience of top producing financial services executives and influencers. Develop communication plans to regularly engage with clients and target audience.Network with industry organizations, key centers of influence, and recognized industry leaders to gain endorsement and audience with.

Marina Del Rey, CA

Managed the production and creative services studio for this major award winning advertising agency.Oversaw and directly produced campaign materials for non-profit and for profit clients.Projects included; print, out of home, direct mail, digital advertising, publication ads.Agency Art BuyerSr. team member for multi million dollar international client.

Thousand Oaks, CA

Managed a team of 14 direct reports within the Amgen Marketing Communications department.Responsible for annual department spend of approximately $12m.Senior team member on corporate-wide special initiatives including; procurement, fulfillment, vendor selection and contracting, inter-departmental workflow and process, advertising agency relationship.

Senior Project Manager - Creative Services DepartmentDigital and Print Marketing and AdvertisingProduct PackagingDirect to ConsumerBusiness to Business