Laura Beck Email & Phone Number

Richmond, Virginia, United States

Develop and implement strategic and crisis communications plans across multiple platforms to engage and educate employees, enhance public understanding, influence constituents, foster a positive image of the Bank, manage reputation risks, and support Bank and business objectives.

Richmond, Virginia

• Lead the development and execution of all internal and external communications, marketing strategy, and executive-leadership messaging.Advise and execute media strategy, planning, coaching and outreach in concert with.
• Increased unique-user social media engagement rate 171% over four years by leveraging new platforms and key performance indicators to inform communications strategy.
• Developed innovative diversity recruitment communications strategy, contributing to a 30% increase in diverse applicants hired over three years, and subsequent 5% increase in organizational diversity.
• Launched agency’s Transparency Initiative, guiding senior-leadership and cross-functional members through comparative analysis, data visualization, communications strategy, and media outreach.
• Led cross-functional workgroups in the development and implementation of strategic marketing and communications plans, to include a comprehensive organizational revisioning and rebrand.
• Spearheaded internal communications strategy in concert with executive leadership to enhance morale, foster dialogue, and increase employee engagement.

Richmond, Virginia Area

• Oversaw project teams, leadership and stakeholder engagement, communications and resource allocation for agency events and volunteer programs to drive business growth and advance mission.Key Accomplishments
• Developed agency-wide volunteer program, to include multi-channel recruitment, communications, and engagement.
• Increased event attendance, stakeholder participation and donations an average 25%.

Richmond, Virginia Area

• Managed donor and stakeholder relations in partnership with CEO, to include the development and implementation of comprehensive engagement, fundraising and stewardship strategies.Managed agency’s CRM database, executed.
• Made significant improvements to Development Team policies, processes, and communications.
• Restructured database for effectual, accurate reporting and meaningful success measures.
• Donations increased 77% during my tenure in the position.

Richmond, Virginia Area

• Managed cross-functional marketing and communications strategy and implementation of creative services to drive business growth and community engagement.Key Accomplishments
• Managed the strategic implementation of organizational name change and rebrand.
• Developed integrated sales marketing plan to drive inbound marketing and lead generation.

• Oversaw content, production, media and marketing strategy, brand execution, workflow and cross-functional team communication of all creative services, collateral, and publications.Key Accomplishments
• Spearheaded a B2B Sales & Marketing Development Plan in response to early industry trends, which redefined the organization’s value proposition and positioned it as an industry leader.
• Developed production and strategic marketing plans as scope of creative services increased and internal and external teams expanded.

Richmond, Virginia, United States

• Managed the production and brand execution of the bureau’s creative products and assisted in the production of large-scale publications. Coordinated strategic media relations efforts under the direction of Director of.
• Fostered brand enthusiasm by engaging internal clients on creative services.
• Developed internal, cross-functional Publications Team for increased team participation, input, and usability of publications.

• Assisted the Director of Marketing in the execution of all creative services and assisted the Director of Communications in the bureau’s media relations efforts. Key Accomplishments
• Sharpened graphic design skills through practice, partnerships, and research.
• Identified as first point of contact on all copywriting and editing needs for Marketing Department.

Chesterfield, Virginia, United States

• Researched, wrote, and edited press releases, newsletter articles and event promotions.Key Accomplishments
• Coordinated multi-channel event publicity for 40+ county departments.
• Developed county-wide Communications Standards Manual.