Laura Behling Email & Phone Number

Nashville, Tennessee, United States

FREELANCE | Media Director (2019)STARCOM | Associate Director, Digital Investment (2017 – 2018)Responsible for annual activation across the BEAM/SUNTORY portfolio with an annual budget of $90MM. Managed a team of Supervisors and Associates and determined optimal channel mix to drive awareness. HY CONNECT, Chicago, IL | Associate Media Director (2016 – 2017)Responsible for annual media planning and buying across TV, Radio and Digital channels including Native, Social… Show more FREELANCE | Media Director (2019)STARCOM | Associate Director, Digital Investment (2017 – 2018)Responsible for annual activation across the BEAM/SUNTORY portfolio with an annual budget of $90MM. Managed a team of Supervisors and Associates and determined optimal channel mix to drive awareness. HY CONNECT, Chicago, IL | Associate Media Director (2016 – 2017)Responsible for annual media planning and buying across TV, Radio and Digital channels including Native, Social, High Impact Display and Video. Managed an annual budget of $5MM. Supervised a team of Broadcast Buyers, SEM experts and Social and Content planners.VML, Chicago, IL | Digital Media Director (2015 – 2016) Led Chicago Media Team. Directed and managed $10MM+ multi-channel budgets for Retail and Telecommunications verticals. Supervised a team of Planners and Buyers. Show less

Channel Sales Manager (2014 – 2015)Managed channel relationship and owned assigned revenue goal.• Partnered with channel management to develop market specific revenue strategies and plans.• Provided product training and produced marketing collateral to support channel sales efforts.Partner & Publisher Sales Director (2013 – 2014)Developed data partnerships with key online publishers across display, mobile and video platforms.• Trained other Gannett companies on… Show more Channel Sales Manager (2014 – 2015)Managed channel relationship and owned assigned revenue goal.• Partnered with channel management to develop market specific revenue strategies and plans.• Provided product training and produced marketing collateral to support channel sales efforts.Partner & Publisher Sales Director (2013 – 2014)Developed data partnerships with key online publishers across display, mobile and video platforms.• Trained other Gannett companies on Shoplocal data platform to assist with their sales efforts. Show less

Recruited to expand publisher network and increase reach for retail clients’ display campaigns. Managed all aspects of the media relationships. Negotiated annual media contracts in excess of $25M. Directed Ad Operations and technical resources against publisher integrations and media projects. Worked in cooperation with in-house counsel to ensure all media and real-time bidding contracts included appropriate privacy protections.• Expanded publisher network from 19 to 150 publishers… Show more Recruited to expand publisher network and increase reach for retail clients’ display campaigns. Managed all aspects of the media relationships. Negotiated annual media contracts in excess of $25M. Directed Ad Operations and technical resources against publisher integrations and media projects. Worked in cooperation with in-house counsel to ensure all media and real-time bidding contracts included appropriate privacy protections.• Expanded publisher network from 19 to 150 publishers throughout tenure. • Signed 20 of the top 50 comScore publishers. • Revamped publisher integration process and improved speed to market from seven weeks to one.• Directed engineering team to implement real-time bidding platform. Show less

Director Media Strategy & Planning (2007 – 2008)Promoted to manage largest account at Leapfrog, valued at $50M. Revitalized team of digital strategists and quickly streamlined processes that allowed account to grow. Developed and presented broad, multi-channel media plans for telecommunications and financial service clients. Created strategies to drive volume growth while managing margin goals and maximizing ROI on monthly basis. Directed media channel leads on strategic goals and… Show more Director Media Strategy & Planning (2007 – 2008)Promoted to manage largest account at Leapfrog, valued at $50M. Revitalized team of digital strategists and quickly streamlined processes that allowed account to grow. Developed and presented broad, multi-channel media plans for telecommunications and financial service clients. Created strategies to drive volume growth while managing margin goals and maximizing ROI on monthly basis. Directed media channel leads on strategic goals and objectives.Director Display Advertising (2005 – 2007)Managed planning, buying, and optimizing client display campaigns across major portals and content sites. Established standardized reporting methodology. Increased display client budgets by three fold during tenure. Show less

Orchestrated team of media planners and media buyers through $50M multimedia education account. Revamped approach to radio and print advertising to improve results and increase budget. Coordinated numerous process improvements that allowed the team to take on additional work without increasing staff. Constructed database to house all print buys to improve budget management and results reporting.• Reduced client print media cost by $250K and drove 35% reduction in time required to implement… Show more Orchestrated team of media planners and media buyers through $50M multimedia education account. Revamped approach to radio and print advertising to improve results and increase budget. Coordinated numerous process improvements that allowed the team to take on additional work without increasing staff. Constructed database to house all print buys to improve budget management and results reporting.• Reduced client print media cost by $250K and drove 35% reduction in time required to implement print buy by streamlining the print buying process.• Increased client budgets by 35%. Show less