A talented media and marketing trailblazer with a proven track record of owning media strategy and execution from end-to-end. Excels at improving operational efficiencies and team workflow, skilled at developing team members and capable of creating positive, meaningful change. Provides strategic direction for assigned teams and demonstrates an in-depth knowledge of all aspects of each client’s business, the industry, and competitive landscape. Known as a strategic, cross-functional leader with strong project management sensibility and tenacious about delivering outstanding media ideas and results. Possessing considerable knowledge and experience in channel activation and the new media landscape with emphasis in audience and programmatic buying. Well versed in all digital channels – Programmatic, Mobile, Video, Social and Search.CORE COMPETENCIES:Media Strategy & Planning • Performance Marketing • Talent Development • Data Analytics • Account Management • Vendor Relations • Advertising • Digital Media • Digital Strategy • Negotiations • Digital Display Channel Activation • Campaigns & Promotions • Direct Marketing • Re-targeting • Business Development Social Media • Mobile & Video Platforms • Data Partnerships • Offline MediaINDUSTRY VERTICAL EXPERIENCE:Retail • Telecommunications • Healthcare • Financial Services • Education • Alcohol/BeverageNOTABLE HIGHLIGHTS:• Responsible for annual activation across the BEAM/SUNTORY portfolio with an annual budget of $90MM. Managed a team of Supervisors and Associates and determined optimal channel mix to drive awareness and consideration. (Starcom)• Served as Chicago Media Team Lead, directing and managing $10MM+ multi-channel budgets for Retail and Telecommunications verticals. (VML)• Managed contract development and execution across 100+ partners. Drove campaign implementations across ad serving companies, media partners, CPG and retail clients. (G/O Digital)• Expanded publisher network and increased reach for retail clients’ display campaigns. Negotiated annual media contracts in excess of $25M. Epsilon-Conversant FKA Dotomi• Promoted to manage largest account valued at $50M. Revitalized team of digital strategists and quickly streamlined processes that allowed account to grow. (Leapfrog Online)• Orchestrated team of media planners / buyers through $50M multimedia education account. (ID Media)