Laura Beigveder Email & Phone Number

Madrid, Es

Community Of Madrid, Spain

As an independent consultant, I have been working on two projects simultaneously:► CLOE Moda: MARKETING, BRANDING AND DESIGN STRATEGY + INTERNATIONAL EXPANSION……to reposition CLOE Moda products in the premium sector and expand its market from LATAM to Europe. Through this work, I have set the foundation for the company to reach its projected growth of 20% by 2025.*CLOE Moda is a handbag and accessory manufacturer and distributor with 4,000 employees and €70M in sales.► RBA: OMNICHANNEL ENTRY STRATEGY DESIGN……for numerous brands through the Retail Brand Alliance of Mexico.Key Skills: Consulting, Retail, Fashion, Marketing, Sales, Branding, Omni-channel Strategy

Madrid, Community Of Madrid, Spain

Master Marketing Management in Fashion and Beauty

Berlin, Germany

After what I had achieved in the Spanish market, Zalando promoted me to replicate the same success across Europe.=========Leadership: Team of 5P&L: €160M=========As Retail Channel Lead, I ✅ Converted my business unit into the only one experiencing growth (20%) ✅ Increased POS to 600 in only 6 months✅ Boosted sales 30%✅ Reduced production costs 15%To achieve these gains, I:• Onboarded major European retailers (online and POS) throughout the region, including:Lidl ►Carrefour ► Alcampo ► El Corte Inglés ► Esselunga ► MediaMarkt, ► Rossman ► Rewe ► Albert Hejin ► and more. • Built sales team from scratch, identifying annual targets with each sales manager and motivating the team to achieve greater retention and individual results across the board.• Anlyzed marketing campaign ROAS and shifted card production to more direct and sustainable suppliers.

Madrid, Comunidad De Madrid, España

Before my promotion to manage all of Europe, I was leading go-to-market strategy for Italy and Portugal while managing what Zalando already had up and running in the Spanish market. =========Leadership: Team of 8P&L: €70M=========My key milestones were:✅ Surpassed sales targets in Spain (180%), Italy (65%)✅ Onboarded 900+ retailers and 1,500 POSTo achieve this, I • Built teams from scratch• Negotiated and developed partnerships with primary fashion associations to increase visibility and scale acquisitions. These included:ICEX ►ACOTEX V the Chamber of Commerce ► Federazione de la ModaKey Skills: GTM Strategy, Sales Strategy, Partnership-Building, Team-Building

Madrid, Community Of Madrid, Spain

As Country Manager, I spearheaded Zalando’s launch in Spain. =========Leadership: Team of 4P&L: €45M=========My key milestones were:✅ Connected 500+ partners to platform✅ Expanded partner sales across Europe by 20%To achieve this, I:• Devised GTM strategy and built the first local team, overcoming pandemic-context challenges to forge ahead with Zalando’s launch.• Scaled acquisitions by negotiating agreements with partners and securing visibility at retail events such as:Mercedes Benz Fashion Week ► MBFW Retail Forum ► World Retail Congress Key Skills: Sales Strategy, Negotiations, Retail Events

Spain

Suecos recruited me to lead their rebranding and repositioning efforts.=========Leadership: Team of 11P&L: €7M=========Despite the added challenge of the Covid-19 shutdown, my team and I achieved:✅ 500% online sales growthWe reached these results thanks to:• Developing and implementing a strategic plan to break through sales stagnation by rebranding the product beyond the pharmacy niche• Building an omnichannel approach*Suecos is an orthopedic footwear SME selling directly to POS such as pharmacies.Key Skills: E-commerce, Rebranding, Sales Strategy

España

Birkenstock recruited me to lead its launch in the Spanish market, transforming it from minimal sales from a single retailer (El Corte Inglés) to a multi-channel contender.=========Leadership: Team of 12P&L: €14M=========During these 5 years, I achieved the following:✅ Positioned company as #1 in sandals within 4 years of launch✅ Reached €14M EBITDA within 5 years✅ Secured 700 POS, 2 franchises and 3 Birkenstock storesWe reached these milestones thanks to the following actions:• Outlined 5-year roadmap to launch company, hiring and training talent, defining and executing GTM strategy and adapting branding guidelines to local idiosyncrasies• Expanded visibility at events like MOMAD ► Madrid Fashion WeekKey Skills: Sales Retail Strategy, GTM Strategy, Brand Launch, Team Leadership

España

As international area manager, I was responsible for the supervision and control of 12 countries—UK, Serbia, Montenegro, Croatia, Slovenia, Turkey, Finland, Sweden, Norway, Denmark, and Russia—including leadership of my sales team.As such, I was fully in charge of the company’s wholesale expansion plan within the countries above mentioned,creating the commercial network by introducing the brand to potential agents/distributors which reported directly to me.• Prepared of the fiscal year’s budgets for each country and to monitor their development.• Delegated tasks to achieve objectives and design sales strategy to meet targets.• Conducted the corresponding market research to identify key clients, considering which would be the most profitable action to take in relation to choose between agent, distributor or direct management• Negotiated the terms and conditions directly with key accounts.• Supported the existing commercial network.• Ensured that the collection is in accordance with the markets of my assigned countries.• Assisted at local and international fairs.• Adjusted the price of our products based on each market. • Managed sales team, evaluating each member’s performance and coordinating daily activity.Skills: Wholesale · Retail · International Expansion · Team

Madrid Y Alrededores, España

At Tommy Hilfiger I was in charge of the analysis, planning, implementation, of salesforce activities nationwide, directly supervising 8 commercial agents between Spain and Portugal.• Delegated tasks to achieve objectives and designed sales strategy to meet targets.• Delivered fiscal year budgets, retail end of season reports, and business plans for Key Accounts as well as strategic plans for prospective new business opportunities.• Led and oversaw sales team, taking full responsibility for results and evaluating team members. • Managed El Corte Ingles, Aldeasa and Retail Stores accounts, making budgets, presenting opportunities and negotiating deals.Skills: Wholesale · Retail · Negotiation · key accounts

Licenciatura En Administración Y Dirección De Empresas, Dirección Comercial

Advance Certificate

Master'S Degree, Digital Business & Ecommerce