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Concept developer, art director and graphic designer with 20+ years of experience specializing in owned and earned content/media, integrated sales promotion, direct response, shopper marketing, event signage, corporate branding and their communications, both digital and print. Laura has held senior positions at design, advertising and marketing firms; previously she worked in corporate PR and as an editor for an architectural think tank. Laura holds degrees from Barnard College and Parsons School of Design.Laura Bell Design group has helped clients achieve their business objectives with creative strategies that are relevant, memorable and expressive. Combining big capabilities with the practical mind-set of a small business, we analyze each project’s scope, communication platform and sector before drawing from expert resources to create customized creative teams. Our clients trust us to deliver high-concept materials on time and on budget. Seasoned professionals with proven track records, LBD has collaborated with, and managed teams for, Fortune 500 companies, 501c3 nonprofits, new media marketers and small start-ups. As visual thinkers, skilled writers and problem-solvers, our primary goal is to cut through the clutter using solid brand messages and dynamic design principles to achieve compelling visual communications.
Laura Bell Design
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PrincipalLaura Bell Design 2007 - PresentNew York, NyPitched, won and managed these direct client relationships: The Episcopal Church Center, Time Warner Inc., National Enquirer, Gruner+Jahr, Global Music Network, Mom365, Blinkbuggy, Regional Hospice of CT, Corcoran Sunshine, Charming Shoppes, Mansueto Ventures, Nestlé, Baby Boom Music, St. Martin’s Press, Lab Architects, Special Situations Funds, Nicholas/Tobin Insurance, BodyStrength Fitness, Glamorize, Fashion Bug, Bookspan, Crystal Cruises, Tzu-Jan Bootcamp, ERM Capital, Resource Road, Ansonia Partners. Pro bono: American Paralysis Assoc., God’s Love We Deliver, Ethical Culture Fieldston School, Onpoint Leadership
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Creative Director, "South Beach Diet Newsletter"Waterfront Media/Everyday Health 2005 - 2008Nyc, NyDesigned, art directed and executed all visual aspects of this high-value monthly CRM: A printed 8-page publication that kept the brand topical via a “new news” format. Negotiated, set-up, and delivered, under tight budget constrains: 25 full-day photo shoots of original recipes, including food and prop styling. Supervised all print production. -
Creative Director, "Fit Family Fit Kids" And "Get Up And Do Something"Meredith Publishing 2003 - 2007Nyc, NyDesigned and executed both of these tween obesity programs (VERB) for the Centers For Disease Control & Prevention. Scouted, negotiated and art-directed all of the family photo shoots in 24 US cities. Supervised all print production and digital versions. Together these campaigns reached over 47 million moms to help stem the obesity epidemic.• "Fit Family Fit Kids" comprised 72 articles across 4 national magazines: Family Circle, Fitness, Child, Parents• "Get Up and Try Something" (G.U.T.S) comprised 18 articles for Teen People -
Senior Art Director/Concept/Integrated Sales PromotionCarlson Draddy & Associates 1994 - 2002Nyc/Westport, CtPitched and won these accounts: U.S Tennis Association, Nabisco, Unilever, Kraft Heinz, Johnson & Johnson, Armstrong
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Senior Art Director/Concept/Integrated Sales PromotionComart-Klp,Euro Rscg Network 1991 - 1994Nyc, NyAccounts: American Express Co., Bristol Meyers Squibb, Nestle´, Philip Morris Int., Nabisco, Unilever, Ferrero, Wyeth Pediatrics, Bausch & Lomb, Reckitt Benckiser, Rubbermaid, Burger King, Price Waterhouse Coopers, Deer Park Water, MCI Inc., Starwood Hotels• Successfully launched myriad new products and resuscitated underperformers
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Art DirectorBates Worldwide 1988 - 1991Nyc, NyAccounts: CBS Sports, CBS Entertainment, New York Racing Association, British Airways, Philip Morris, International• On the team that created the Reggie Award winning "CBS Get Ready Giveaway" – an industry ground-breaking partnership between the TV giant and Kmart at retail
Laura Bell Skills
Laura Bell Education Details
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Ba, Cum Laude -
Commumication Design -
Cont. Ed
Frequently Asked Questions about Laura Bell
What company does Laura Bell work for?
Laura Bell works for Laura Bell Design
What is Laura Bell's role at the current company?
Laura Bell's current role is Principal at Laura Bell Design.
What is Laura Bell's email address?
Laura Bell's email address is lb****@****aol.com
What is Laura Bell's direct phone number?
Laura Bell's direct phone number is +151651*****
What schools did Laura Bell attend?
Laura Bell attended Barnard College, Parsons School Of Design, School Of Visual Arts.
What are some of Laura Bell's interests?
Laura Bell has interest in Skier, Avid Sailor, Cycler, Nutrition And Healthy Recipe Development.
What skills is Laura Bell known for?
Laura Bell has skills like Creative Direction, Art Direction, Graphic Design, New Media, Creative Strategy, Corporate Branding, Newsletters, Magazines, Integrated Marketing, Strategic Creative Development, Marketing, Indesign.
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