Laura Greeno Email and Phone Number
Business Analyst, Growth Strategist and Startup Advisor VC Firms, Creative and Tech Industry Startups at
@
WEBSCOUT®
Charlotte, NC, US
Laura Greeno's Location
Charlotte Metro, United States, United States
Laura Greeno's Contact Details
Laura Greeno work email
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Laura Greeno personal email
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Laura Greeno phone numbers
About Laura Greeno
Usually smart ;) Always creative, strategic, analytical, and results-driven. Sometimes technical. Never boring! My Specialty...Positioning for Profit.This is basically what I do for startups and small businesses.I believe there is a buyer for anything you want to sell (almost anything). You just need to find them and connect.I love what I do and it’s easy for me.I’m so grateful for the experiences God has given me - a cumulative advantage - that allows me to help others find their own path to profit.
Laura Greeno's Current Company Details
Webscout®
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Business Analyst, Growth Strategist and Startup Advisor VC Firms, Creative and Tech Industry Startups
Charlotte, NC, US
- Website:
- webscoutmarketing.com
- Employees:
- 2
Laura Greeno Work Experience Details
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Business Analyst, Growth Strategist And Startup Advisor Vc Firms, Creative And Tech Industry StartupsWebscout®Charlotte, Nc, Us
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Business Analyst, Growth Strategist & Startup Advisor Vc Firms, Creative And Tech Industry StartupsWebscout® Jan 2024 - PresentCharlotte, Nc, UsCreative Strategist - Gun For Hire Strategic Brand Positioning - Brand Strategy Born and Integrated at the Executive Level for Optimal Growth Potential. Working with startup founders, entrepreneurs, c-level executives usually in a more complex product/service environment. Mostly working with creative thinkers and tech/saas innovators selling B2B to SMB market.
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Fractional Cmo - Business Strategy Meets Marketing, Sales & Branding For StartupsWebscout® Jan 2021 - Jan 2024Charlotte, Nc, UsClearly define your brand and business strategy the RIGHT WAY. Don't waste a dime on marketing until you have completed five essential steps to hit the ground running. Connect with me to learn more.
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Digital/Brand Marketing Strategy & Planning - Revops, Marketing, Integrated Process, Teams & TechWebscout® Jan 2019 - Jan 2024Charlotte, Nc, UsI have transitioned WEBSCOUT from an agency into a pure consultancy. But I'm calling it "coaching" so all my small business peops know it's still completely affordable ;) The business model has several revenue streams right now as I build out the coaching platform, systems and tools to franchise (and train) other coaches in the near future.WEBSCOUT offers...*** Done For You Marketing Plans*** Done With You Marketing Plans*** On-Demand Marketing Coaching, Training, Planning & All Around Expert On Speed Dial*** A Free Q&A Forum For Small Businesses and Marketers Ready to Level-Up their Skills/KnowledgeMy goal is to give 90% if all my products and services away for free! Just connect with me on https://webscoutcoaching.com for more resources and information.BTW...I still work with small business clients who need a part-time marketing director. I'm also taking on a select few equity projects to make sure I don't get bored with myself.
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Online Marketing Consultant & Digital Branding Agency - Fractional Digital Marketing Director / CmoWebscout® Mar 2010 - Jan 2019Charlotte, Nc, UsOnline Marketing ~ SimplifiedThe Internet is a huge and intimidating space, yet it holds countless opportunities to build and grow your business that cannot be ignored. While the Web can be a complicated tool for small and medium-sized businesses (SMBs) to navigate with its (yipes) buzz words, acronyms, ever-changing technologies and evolving communication platforms, we simplify it for you.Creative and strategic digital marketing planning and management (strategic & tactical consulting and training) for technology start-ups, small and medium-sized businesses (SMBs), and enterprise company corporate marketers who need to stay ahead of trends, search marketing vendor partners, and emerging technologies.Do you need an interim Chief Marketing Officer or Digital Marketing Director to develop a plan of action to reach your business goals, then hire and train a team to execute?*Brand development and ongoing implementation of online marketing efforts is still available for select projects.WebScout started as a digital marketing agency doing comprehensive digital marketing projects, planning and consulting. We took on full-blown marketing projects beginning to end, handling every aspect from idea/concept stage through execution and measurement. We worked with F50 companies and small/micro business owners wanting to reach their next level of success and profitability, working on every aspect of marketing and business strategy, planning, execution and analysis. Projects ranged from as little as $200/mo to multi-million dollar projects. Over time, it became obvious what WEBSCOUT was best at doing and what no other agency was doing at the time: comprehensive, creative and tactical strategic growth planning and consulting for small business.
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Tech Startup Co-Founder | $9.6 Million Exit | Omni-Channel Ecommerce Supply Chain Integration SaasEcomdash Oct 2015 - Sep 2019Burlington, Massachusetts, UsEcomdash is a web-based software application designed to help multi and omnichannel retailers automate and integrate operations across multiple storefronts and marketplaces like Amazon, eBay and others. -
Co-Founder, Ceo, Vp Digital Marketing | Ecommerce SaasEcomdash Feb 2013 - Oct 2015Burlington, Massachusetts, UsThe massive growth of ecommerce, estimated to approach $2 trillion in 2015, has persuaded retailers to escalate ecommerce efforts. And the low barrier to entry has attracted millions of small business people to try their hand at Living the American Dream by starting an ecommerce business.As merchants continue to add new sales channels, managing operations becomes increasingly complex. Until recently, integrating data and operational processes across multiple channels has only been affordable for the top one percent of retailers. Ecomdash has made it possible for small and mid-sized merchants to compete, scale and grow in today's omnichannel environment.Ecomdash is a software-as-a-service, cloud-based technology that enables omnichannel retailers to run their entire business from anywhere in a fraction of the time they spend today with better accuracy and from one central dashboard. At its core, ecomdash is a comprehensive inventory, sales order, purchasing, shipping, and product listing automation and management tool. It seamlessly integrates with marketplaces (e.g. Amazon), ecommerce website platforms (e.g. Magento, Bigcommerce), shipping companies (e.g. Stamps.com), warehouses, fulfillment centers, and suppliers. By streamlining the omnichannel supply chain and synchronizing data, 24% of ecomdash customers added new sales channels into their business repertoire. And user data over a 12 month period shows that customers also increased sales revenue by an average of 23% each quarter after implementing ecomdash. As ecommerce and omnichannel retailing continue to evolve quickly, ecomdash plans to be the "best answer" for small and mid-sized merchant needs as new gaps in the marketplace are incrementally revealed.
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Associate Director, Digital MarketingMidan Marketing Aug 2017 - Dec 2017This was a full-time contract position to help a ~40 person advertising agency (with offices in Chicago and Mooresville) prepare for a big leap forward. We nearly tripled client billings in digital marketing during my time there, secured a $17 million contract with their biggest client, and delivered significant wins to help the agency build their foundation of digital marketing talent, knowledge, skills, systems and processes. It was my pleasure to assist.
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Seo Chick | Search Marketing & Search Engine OptimizationMouse And Man Mar 2010 - Oct 2010SEO is perhaps one of the most rewarding yet misunderstood online marketing challenges. The reward is powerfully seductive; high rankings in the organic search results can be worth a fortune since there is no ongoing cost associated with the ranking itself or the traffic driven to a site. However, the road to achieving these rankings is different for every site and for every keyword. The process is slow and the results are impossible to predict.Due to the sheer volume of factors and the continuous tinkering the search engines do to their ranking algorithms to improve the relevance of the results, SEO requires a diverse set of skills and a deep under-standing of the main factors that come into play in the ranking process. The team at Mouse and Man possess this hard-sought expertise necessary for such a complex undertaking.
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Social Media Marketing & External RelationsDress For Success Charlotte Jan 2009 - Mar 2010New York, Ny, UsI was honored to be invited to participate in a volunteer team marketing effort led by April Whitlock to increase awareness, support, participation and donations for DFS Charlotte.With the support of the team, I initiated, developed and managed the beginnings of an effective social media campaign. After a year or so of developing the online participation and interest, we knew...the true potential of the effort had only just been skimmed. We needed someone to manage and grow the social media effort at a more focused pace (volunteer time was not enough to keep up with, promote and manage the growing participation/interest levels as well as communicate all of the amazing happenings at the boutique). We were able to get communications expert Crystal Demsey to take over the project and unleash a waterfall of further potential according to the mission and goals of this awesome organization.Along with the social media campaign, I also worked as an ambassador (what we called External Relations) for DFS Charlotte within the business community. I spoke to business and leadership groups, promoting awareness and partnerships as appropriate. My favorite speaking sessions were the "What Not to Wear", interview appropriate and business dressing chats with local high school students (shout out to Garinger).I am thrilled to know that my time spent was truly effective and...of course...all for the benefit of a cause near and dear to my heart. -
Steering Committee Leader | Chair Of Sponsorship/Membership Sub-Committee For Nc Women In TechnologyNcta Wise (North Carolina Technology Association) Nov 2006 - Jan 2009Washington, Dc, UsThis was a volunteer role managing a team of highly respected and dedicated senior level professionals with a common mission to educate, empower, and encourage women and young girls who have chosen a career in STEM (Science, Technology, Engineering, and Math). My responsibilities involve securing yearly sponsorship funding as well as growing a membership base for NCTA's overall Charlotte regional presence. If you are interested in learning more about NCTA WISE, please connect with @Kay Read. -
Director, Sales And Marketing | Digital Marketing, Website Design & Brand DevelopmentArtizen Apr 2008 - Dec 2008Artizen (formerly Digital Edge Design) is an interactive branding company and creative design studio. Clients included Lance, Rubbermaid, Irwin and National Whitewater Center.In my role at Artizen, I was responsible for revenue generation, client relationships, online marketing initiatives, project management, idea generation and the interpretation of client vision and creative ideas into concrete action and effective marketing efforts.Comprehensive strategic marketing planning, website initiative development and creative online marketing planning for Artizen and its current and prospective client base. We worked with F500 marketing teams/directors, companies ready to grow to the next level and well-funded start-ups.Introduced new creative service offerings including organizational branding sessions, business development strategies and online marketing analysis deliverables which led to increased profitability.Planned, executed and managed creative print and online project from start to finish with highly successful results. Success of project culminated with a fruitful public relations campaign including television coverage and multiple printed stories in local publications and online sources. Results also included direct revenue generation, brand building/awareness, long term marketing partnerships and community goodwill. The team at Artizen has some incredibly talented artists; I am blessed to have contributed to its growth and profitability.
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Sales Business Development - Growth For It Consultancy Focused On Business Strategy & OperationsNouveon Technology Partners (Hisoft Technology International > Pactera) Jul 2006 - May 2007Redmond, Was, UsThis was a new business development role for a three year old management consulting firm (specializing in mobile technology solutions and technology services). NouvEON is a local management consultancy that has an excellent client list with some very recognizable brands. Its consultants are highly talented with extensive well-respected backgrounds and accomplishments. We were challenged with creating a focus/niche for this firm to be able play well in the big leagues. Through my work there, NouvEON was primed for success for preferred vendor status with one of the largest financial institutions in the world. It was better focused, better prepared, and on track to reach its true potential in the mobile technology services space. -
Senior Account Executive | Brand Strategy, Digital Branding, Brand Experiences & Project ManagementMood Media Dec 2000 - Jul 2006Austin, Tx, UsMood Media (was DMX MUSIC) creates brand experiences. I helped businesses emotionally connect with consumers by creating, developing and building brands through the power of audio and visual experiences (audio branding, full video production, creative idea development and execution, enterprise project management, enterprise account management and national sales). It was a ton of fun...I mean...who gets to talk to senior-level executives about Johnny Cash, Etta James, DMB, or Pearl Jam? I won several top performance awards as well as internal and external customer service awards. It was a great "starter job"...as I moved into the corporate world from the less formal beverage industry, restaurants, hospitality, and direct sales experiences.Circle of Excellence Winner (top 2% sales performance worldwide) and President's High Note Award.
Laura Greeno Skills
Online Marketing
Social Media Marketing
Digital Marketing
Marketing Strategy
Online Advertising
Seo
Marketing
E Commerce
Social Media
Sem
Marketing Communications
Leadership
Brand Development
Strategic Planning
Customer Service
Mobile Marketing
New Business Development
Email Marketing
Start Ups
Sales
Business Development
Web Design
Web Marketing
Direct Sales
Lead Generation
Website Development
Integrated Marketing
Public Relations
Creative Direction
Project Planning
Market Planning
Creative Strategy
Web Analytics
Brand Awareness
Solution Selling
Customer Acquisition
Corporate Branding
Internet Strategy
Google Analytics
Web Project Management
Digital Strategy
Online Branding
Sales Process
Creative Services
Saas
Strategic Brand Positioning
Organic Search
Website Conversion
Marketing Measurement
Competitive Analysis
Laura Greeno Education Details
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Montreat CollegeGeneral -
Florida Southern CollegePsychology
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University Of North Carolina At CharlottePolitical Science
Frequently Asked Questions about Laura Greeno
What company does Laura Greeno work for?
Laura Greeno works for Webscout®
What is Laura Greeno's role at the current company?
Laura Greeno's current role is Business Analyst, Growth Strategist and Startup Advisor VC Firms, Creative and Tech Industry Startups.
What is Laura Greeno's email address?
Laura Greeno's email address is la****@****uth.net
What is Laura Greeno's direct phone number?
Laura Greeno's direct phone number is +170470*****
What schools did Laura Greeno attend?
Laura Greeno attended Montreat College, Florida Southern College, University Of North Carolina At Charlotte.
What are some of Laura Greeno's interests?
Laura Greeno has interest in Kayaking, Art And Music, Children, Backpacking, Education, Mentoring, Human Rights, Professional Development, Family, Civil Rights And Social Action.
What skills is Laura Greeno known for?
Laura Greeno has skills like Online Marketing, Social Media Marketing, Digital Marketing, Marketing Strategy, Online Advertising, Seo, Marketing, E Commerce, Social Media, Sem, Marketing Communications, Leadership.
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