Laurabel Mba, recognized as one of WXN (Women's Executive Network) Canada's Top 100 Most Powerful Women and Winner of the Women in Communication and Technology 2024 Entrepreneur of the Year Award, nominee of the 2024 YWCA St. John's Circle of Distinction, and 2022 NL Human Rights Award nominee, is a passionate advocate for Diversity, Equity, Inclusion, and Anti-Racism (DEIB-AR). As a public speaker and consultant, she is dedicated to amplifying the voices of BIPOC, marginalized, and underrepresented communities.Laurabel is the founder of Laurabel Mba Consulting, which provides expert guidance for organizations to implement comprehensive DEIB-AR strategies. Her consultancy works across sectors, including corporate, education, and nonprofit spaces, with a focus on fostering inclusive, equitable environments and driving sustainable change.In addition to her consulting, Laurabel is the host of Out of the Fog, a talk show highlighting individuals who are positively impacting Newfoundland and Labrador. Her platform amplifies critical conversations, elevating the stories of changemakers in her community.With a strong foundation in business and DEIB certifications, Laurabel's work combines practical expertise with her lived experiences, positioning her as a trusted leader in driving authentic and actionable solutions. Committed to dismantling systemic racism, she uses education, dialogue, and actionable steps to create a more just, anti-racist society.Driven by a deep sense of purpose, Laurabel is dedicated to creating transformative, lasting change—helping individuals and organizations move beyond performative allyship to embrace true inclusivity and systemic equity in every space they touch.
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FounderLaurabel Mba ConsultingSt. John'S, Nl, Ca -
FounderLaurabel Mba Consulting Nov 2022 - PresentProvide expert consultation and guidance to organizations in developing and implementing comprehensive Diversity, Equity, and Inclusion (DEI) and Anti-Racism strategies.Conduct thorough assessments and audits of organizational policies, practices, and culture to identify areas of improvement and formulate action plans.Design and deliver customized training programs and workshops on unconscious bias, cultural competency, allyship, and anti-racism.Facilitate engaging and inclusive discussions with employees and leadership teams to foster a culture of respect, understanding, and inclusivity.Collaborate with HR departments to review and revise recruitment, hiring, and retention practices to ensure equity and fairness throughout the talent acquisition process.Advise on developing and implementing employee resource groups (ERGs) to promote diversity, provide support, and enhance inclusion within the organization.Act as a subject matter expert and thought leader, representing the organization at conferences, industry events, and public forums to advocate for DEI and anti-racism practices.Collaborate with external partners, community organizations, and stakeholders to build strategic alliances and foster a diverse and inclusive network.Provide ongoing support and coaching to leaders and employees, addressing questions, concerns, and challenges related to DEI and anti-racism initiatives. -
Program ManagerAvalon Holographics Aug 2023 - Dec 2023St John’S, Newfoundland And Labrador, CanadaOutlined and executed comprehensive project plans, ensuring timely delivery of high-quality projects outcomes. Led cross-functional teams, fostering collaboration and driving successful project outcomes. Managed project budgets, timelines, and resources to meet organizational goals. Implemented effective communication strategies to keep stakeholders informed and engaged throughout project lifecycles. -
Communications, Marketing And Fund Development SpecialistCmha Newfoundland And Labrador Sep 2022 - Jul 2023St John’S, Newfoundland And Labrador, CanadaDeveloped and implemented integrated marketing and communication strategies to promote brand awareness and increase market share.
Created and managed content for various marketing channels, including websites, social media platforms, email campaigns, and print collateral.
Led fundraising efforts, securing funding through grant writing, donor cultivation, and fundraising events.
Collaborated with cross-functional teams to coordinate marketing campaigns, ensuring consistent messaging and brand guidelines.
Monitored and analyzed campaign performance using analytics tools, adjusting strategies to optimize results.
Cultivated relationships with key stakeholders, including donors, sponsors, and community partners, to strengthen organizational partnerships.
Prepared compelling proposals and presentations for potential donors, effectively communicating the organization's mission and impact.
Managed budget allocation for marketing and fundraising activities, maximizing resources and ensuring cost efficiency. -
Fund Development CoordinatorCmha Newfoundland And Labrador Mar 2020 - Sep 2022St John’S, Newfoundland And Labrador, CanadaOrganize campaign strategy and execution, setting communication and funding goalsDeveloped fundraising activity plans to maximize participation or contributions and minimize costs.Oversaw and enhanced public relations and fundraising programs across entire province.Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities.Recruit, schedule, and ensure a positive experience for volunteersCoordinate identification and relationship building with key donors and groupsDrafting donor correspondence, gift agreements, briefing notes, basic proposals and other written materials.Promoted program to funders through direct appeals and special publications or online appeals. -
Constituent Services RepresentativeGovernment Of Newfoundland And Labrador Feb 2022 - Sep 2022St John’S, Newfoundland And Labrador, CanadaCalling constituents regularly on behalf of MHACollecting and synthesizing information from constituents and triaging to the appropriate staff for follow upCollecting and inputting data into the CRM and other systemsCollecting and inputting data from Member’s correspondence into an established systemAlerted constituents of government actions and programs by way of newsletters, personal appearances at town meetings and individual meetings.Demonstrated respect, friendliness and willingness to help wherever needed.Kept up with news on daily basis to stay informed about local, regional, national and international events.Collecting and inputting data into the CRM and other systems.Collecting and inputting data from Member’s correspondence into an established system.Performs other related duties within the scope of the position. -
Project CoordinatorThe Vocm Cares Foundation Feb 2018 - Mar 2020St. John'S NlManaging day to day charity operationsOrganizing and hosting fundraising initiativesSocial Media ManagementPrepared reports for Board MeetingsTracked hours and expenses to keep project on task and within budgetary parameters.Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.Sent newsletters and bulletins using MailChimp and dotmailer.Maintained database and spreadsheets with accurate inventory and status.Kept projects on schedule by managing deadlines and adjusting workflows.Responded to requests for information on materials to inquiring parties.
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Sales And Marketing CoordinatorNewcap Radio Sep 2017 - Feb 2018St. John'S NewfoundlandManage day-to-day marketing activitiesInput advertising ordersAdministrative dutiesAnalyzed the results of company advertisement and marketing campaignsTracked campaign resultsPrepared reports on performance analysis of past campaignsMonitored product line sales and costs, compiling thorough progress reports using data analysis.Supervised company content creation, implementing schedules, designs and digital media techniques to increase brand promotion.Supported sales staff by providing market trends, account analyses and new product information.Planned meetings and trade shows by developing schedules, establishing contacts and coordinating mailing lists. -
Local Marketing CoordinatorMary Brown'S Famous Chicken And Taters Jun 2016 - Jun 2017Newfoundland And Labrador, CanadaIncrease community engagementAssisted company marketing managers in coordinating and integrating various marketing and communication activitiesDeveloped various marketing materials such as coupons, direct mailers and promotional item Page 2 of 6Achieved a greater audience through newsletters by effectively using latest technologyDeveloped strategies with clear objectives, targets, and effective measuresMaintained open lines of communication with franchisees while providing satisfying answers to their requestsAnalyzed the results of company advertisement and marketing campaigns –Tracked campaign results, prepared reports on performance analysis of past campaigns and offered corrective recommendations regarding concurrent programsIncreased SalesOffered friendly and efficient service to customers, and handled challenging situations with ease.Worked flexible hours across night, weekend and holiday shifts.Led projects and analyzed data to identify opportunities for improvement.Prepared a variety of different written communications, reports and documents.Successfully maintained clean, valid driver's license and access to reliable transportation.Maintained energy and enthusiasm in fast-paced environment.Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork. -
Sales AssociateSaje Natural Wellness Nov 2015 - Jun 2016St. John'S, NlMaintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practicesCompute sales prices, total purchases and receive and process cash or credit paymentMaintain records related to salesWatch for and recognize security risks and thefts, and know how to prevent or handle these situationsRecommend, select, and help locate or obtain merchandise based on customer needs and desiresAnswer questions regarding the store and its merchandiseDescribe merchandise and explain use, operation, and care of merchandise to customers.Engaged with customers to build rapport and loyalty.Prepared merchandise for sales floor by pricing or tagging.Maintained customer satisfaction with quick and professional handling of product returns. -
Marketing CoordinatorMosaic Sales Solutions Apr 2015 - Jun 2016St. John'S NlManaged sales teamHired and trained staffMet and surpassed sales targetsOrganized logistics for marketing and proposal strategy meetings.Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.Leveraged different market research strategies to investigate new products and enhance campaign planning.Coordinated resources to craft marketing plans for product launches and events.Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.Worked with vendors to complete projects according to schedule and specifications. -
BartenderTerra Nova Entertainment Sep 2014 - Jun 2016St. John'SOrganized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers and taking inventory.Crafted special drink and cocktail menu items for seasonal offerings.Tended cash and processed paymentHandled simultaneous customer, team and business needs while avoiding unnecessary delays or errors.Promoted events and specialsFollowed alcohol awareness procedures for preventing excessive guest intoxication.
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Promo ModelGmr Marketing Apr 2015 - Nov 2015Demonstrate and provide information on promoted products/services Create a positive image and lead consumers to use it Distribute product samples, brochures, flyers etc. to source new sales opportunities Identify interest and understand customer needs and requirements Set up booths or promotional stands and stock products Report on demonstration related information (interest level, questions asked, number of samples/flyers distributed etc) -
PresidentDelta Psi Delta Sorority Epsilon Chapter Feb 2014 - Dec 2014St. John'S, CanadaCoordinate activities of the chapterSign all binding documents and/or contractsSpokesperson for the chapterManage external relationships between chapter and other organizations
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Residence AssistantMemorial University Of Newfoundland Sep 2013 - Apr 2014Enhancing the quality of life in the residence Fostering communityProviding academic supportAttentive to safety and security of residents.Flexible enough to assume a variety of roles as dictated by the changing needs of studentsAbility to relate well to others and handle administrative responsibilities -
Social Chair And Media ChairDelta Psi Delta Epsilon Chapter Jan 2013 - Jan 2014St.John'S, NlOrganization of Social FunctionsAttendance at Other EventsMaintain Social CalendarCoordination of Social Press Coverage
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Guy Court PresidentMemorial University Munsu Sep 2012 - Apr 2013St. John'S, NlOrganizing events Overseeing finances
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Student CommunicatorMemorial University Office Of Alumni Sep 2012 - Apr 201320 Lambes Lane St. John'S NlUpdate Alumni InformationInput credit Card informationInform Alumni of Upcoming events
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TreasurerMemorial University Guy Court Society Sep 2011 - Apr 2012St. John'S Newfoundlandmanaging financial records documenting transactions
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Crew TrainerMcdonald'S Corporation Jan 2010 - Aug 2011serve customers prepare foodtend cash
Laurabel Mba Education Details
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Marketing & Human Resources -
St.Albert Catholic High School -
Holy Trinity Catholic Secondary School
Frequently Asked Questions about Laurabel Mba
What company does Laurabel Mba work for?
Laurabel Mba works for Laurabel Mba Consulting
What is Laurabel Mba's role at the current company?
Laurabel Mba's current role is Founder.
What schools did Laurabel Mba attend?
Laurabel Mba attended Memorial University Of Newfoundland, St.albert Catholic High School, Holy Trinity Catholic Secondary School.
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