Ppc Executive
• Set up the paid search accounts (on Google Adwords and Bing platforms) and improved the campaigns' performance and KPIs.• Implemented keyword research analysis and ad copies.• Helped to manage the budgets to ensure that the monthly spend was on target.• Conducted competition and market analysis.• Produced and delivered monthly performance reports for the clients.• Assisted the Development Team in uploading content using Wordpress.• Assisted the SM team in sourcing and posting on Social Media platforms and help to monitor Paid Social campaigns.• Helped the SEO team creating website structures and optimising the content performing keyword research activity.