Laura Bertram

Laura Bertram Email and Phone Number

Website Manager at Microsoft | Echo Services @ Microsoft Corporation via Echo Services, Inc.
redmond, washington, united states
Laura Bertram's Location
Greater Seattle Area, United States
Laura Bertram's Contact Details
About Laura Bertram

At Microsoft, my expertise in web content and user experience leads to the continual enhancement of major web portals, boasting over 8 million views annually. Our team's collaborative and innovative efforts have enhanced user success, improved the SharePoint platform from a product standpoint, and propelled both the portal and product roadmaps to align with stakeholder objectives.With a professional certificate in Content Strategy and Storytelling, I bring a robust skill set in content strategy, web analytics, and editorial to the forefront. By conducting content health activities and implementing best practices in partnership with our content publishers, we ensure brilliant web experiences that resonate with our internal audience and support business goals.

Laura Bertram's Current Company Details
Microsoft Corporation via Echo Services, Inc.

Microsoft Corporation Via Echo Services, Inc.

View
Website Manager at Microsoft | Echo Services
redmond, washington, united states
Website:
microsoft.com
Employees:
189892
Laura Bertram Work Experience Details
  • Microsoft Corporation Via Echo Services, Inc.
    Portal Website Manager
    Microsoft Corporation Via Echo Services, Inc. Dec 2010 - Present
    Redmond, Wa
    Drives user satisfaction with improvements to highly trafficked, internally facing modern SharePoint web portals, tracks and analyzes web metrics, reviews customer feedback, and works with business stakeholders to define requirements, and manage and create web experiences.o Contributes to overall portal roadmap/goals and content strategy for several large internal web portals that receive over 8 million combined views each year; assists in defining site governance policieso Coordinates with editorial, engineering, marketing, product group, and business stakeholder team(s) on various projectso Conducts regular content quality audits; implement and share best practices surrounding content management, SEO, and accessibility considerations o Creates detailed technical and publishing guidance for website content creation and maintenance; ensures website content adheres to editorial style, voice, and visual style guidelineso Oversees content publishing operations of websites; drives digital projects from conception to implementation by creating site plans that map to overall project and stakeholder needso Maintains and develop relationships with stakeholders and partner teams; champions stakeholder communication and collaboration through various channelso Reviews end user feedback to determine needs for new or existing feature enhancementso Analyzes web metrics; perform deep-dive analysis of user behavior; provides ad-hoc reports as needed
  • Ascentium
    Sr. Website Manager
    Ascentium Sep 2007 - Dec 2010
    Bellevue, Wa
    o Direct and coordinate web production activities for multiple client accounts. o Advocate client’s needs, wants and pain points internally.o Translate client requests into actionable tasks for various team members.o Assist project management in managing the full life cycle of more than 5 projects simultaneously.o Establish processes with clients for site maintenance and management.o Demonstrate ability to foresee / analyze project risks and help to mitigate subsequent issues. o Complete projects successfully on budget and on schedule with tight time frames- from daily updates to complete website builds and redesigns.o Work collaboratively with project teams to ensure brilliant solutions are presented to clients. o Interface with clients on technical matters and act as subject matter expert. o Oversee the creation of functional specifications, and requirements documentation.o Organize and oversee cross functional activities ensuring that project tasks are completed on schedule. o Schedule and lead various project meetings including status updates, project kickoffs, informational meetings, UX, design/website reviews, etc.o Identify and forecast technical resources for project completion.o Manage day-to-day operational aspects of multiple projects in various stages.o Review deliverables prepared by team before client review.
  • Jackson National Life
    Programmer
    Jackson National Life 2005 - 2007
    Responsible for managing multiple projects simultaneously, Tasks included analyzing existing programs/stored procedures, and writing new programs/ stored procedures to meet business goals and legal audit requirements. Worked across multiple departments and interacted with various roles including business analysts, actuaries, systems analysts, and accounting team. Managed the variable annuity admin system’s bi-weekly production release schedules. This included coordinating and executing batch regression testing and working with various departments to analyze results and make go/no-go decisions. Developed a team wiki to facilitate the sharing of knowledge and created entries that covered detailed company processes, customized tools, and training information.

Laura Bertram Skills

Sharepoint Content Management User Experience Web Project Management Web Analytics Web Content Management Web Development Usability Testing Process Improvement Consulting Project Management Business Intelligence Solution Development Agile Methodologies Analytics Web Design Content Strategy Webtrends Analytics Agile Project Management Management Css Html User Interface Design Big Data Data Analysis Cloud Computing Editorial Information Architecture Seo Program Management Cross Functional Team Leadership Digital Marketing Software Project Management Metadata Management Copy Editing Editing Digital Publishing Publishing Guides Storyboarding Social Media Content Management Systems Web Content Writing Web Content Creation Web Content Production Content Development Metadata Business Process Improvement

Laura Bertram Education Details

Frequently Asked Questions about Laura Bertram

What company does Laura Bertram work for?

Laura Bertram works for Microsoft Corporation Via Echo Services, Inc.

What is Laura Bertram's role at the current company?

Laura Bertram's current role is Website Manager at Microsoft | Echo Services.

What is Laura Bertram's email address?

Laura Bertram's email address is la****@****hoo.com

What is Laura Bertram's direct phone number?

Laura Bertram's direct phone number is (503) 443*****

What schools did Laura Bertram attend?

Laura Bertram attended Michigan State University - Eli Broad College Of Business, University Of Washington.

What are some of Laura Bertram's interests?

Laura Bertram has interest in Groupon, Hautelook, Red Mango, Barack Obama, Health, Michigan State University, Npr, Education, Environment, Fitness.

What skills is Laura Bertram known for?

Laura Bertram has skills like Sharepoint, Content Management, User Experience, Web Project Management, Web Analytics, Web Content Management, Web Development, Usability Testing, Process Improvement, Consulting, Project Management, Business Intelligence.

Who are Laura Bertram's colleagues?

Laura Bertram's colleagues are G Q, Josephine Hinton, Everest Wein, Saud Al-Mishari, James Braithwaite, Glenda Dengah, Niklas Leifsson.

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