Laura Beth Hartis Barnhart Email & Phone Number

Mooresville, Nc, Us

Lead a team of four associates to drive improvement, engagement, and enablement across the Digital Commerce & Omni-Channel (DCO) Technology organization. DCO Enablement provides a platform for authentic storytelling, operational excellence, and collaboration that fuels our associates to deliver transformative experiences for Lowe's customers. Every day, we cultivate the growth of Lowe's Digital Business through comprehensive playbooks and proven project management to pioneer a new standard of engagement, unleashing the superpowers of Lowe's DCO teams.

Mooresville, Nc, Us

- Develop key communications for eCommerce, Marketing, & Merchandising (EMM) Tech teams; partners; stakeholders; as well as executive leadership, through emails, presentations, newsletters, surveys, etc.- Plan and build bi-weekly newsletter to EMM departments, stakeholders, partners, and Business & Technology Leadership highlighting initiative updates, significant release information, upcoming planning activities, and more.- Plan and build monthly newsletter for EMM associates featuring departmental news, upcoming events, team member spotlights, new hires, promotions, and more.- Partnering with Release Management, build and execute a communication cadence for Tech teams and stakeholders to remain apprised of daily/weekly release activities and features released.- Partnering with Senior Scrum Masters, plan, template, coach, and facilitate 3-day quarterly planning ceremonies for eCommerce and Marketing Technology -- the largest Agile teams in the company.- Plan, solicit, and host monthly EMM Demo Day for all of EMM, as well as key business partners in Marketing, Merchandising, Online Merchandising, Data Science, and Operations. Demo Day showcases ideas, wireframes, prototypes, work-in-progress, fully developed, and recently released features by our EMM domain teams, allowing our partners and stakeholders direct access to them for updates, Q&A, and feedback.- Plan and produce regular EMM SVP and VP Town Halls via content curation with EMM leaders; agenda and Run of Show builds; and coordination with administration and A/V partners.- Partnering with the EMM Action Committee, plan, solicit, and facilitate monthly Tech Talks event. Tech Talks is an hour-long event where invited guests (internal and external) speak to and take questions from the EMM team on topics ranging from professional skills development to retail trends.- Build and manage repository for all content, event sign-ups & recordings, communication resources, calendars, training materials, and more.

Mooresville, Nc, Us

- In an Agile environment, led the vision, strategy, roadmap prioritization and operations for the layout, functionality, & personalization of the Lowes.com homepage and category pages, masthead/header navigation, and product finding; supporting tools such as Adobe Experience Manager (AEM), Adobe Target, and Scene7. - Guided the re-platform of the Lowes.com homepage to a React.js framework – and established best practices for the remainder of the site – while also migrating to Google Cloud Platform (GCP) and upgrading Adobe Experience Manager (AEM) to support Content as a Service (CaaS).- Managed the prioritization, strategy, requirements, and vision for a new, internally built Content Management Service (CMS).- Led the redesign of the Lowes.com homepage, inclusive of global masthead and footer, which has resulted in significant increases in click-through rate (CTR) and reduction in bounce rate.- With the partnership of Functional Analytics team, built custom dashboards for masthead, footer, homepage, and category pages, inclusive of unique KPIs by product area, customer journey, and business value.- Served as subject matter expert for Taxonomy Microservice.- Planned, solicited, and hosted monthly eCommerce Demo for all of eCommerce Product & Technology, as well as key business partners in Marketing, Merchandising, Online Merchandising, Data Science, and Operations.- Partnered with other product teams to adapt core eCommerce features. Combined business strategy, data/analytics, user experience, customer feedback and technology to develop seamless customer experiences, whether it is to ultimately buy online or purchase in store. - Led a small team of product managers, as well as team of ten analysts who devise and execute strategic taxonomic and product-category-level navigation changes in response to customer and business needs.

Mooresville, Nc, Us

- Managed a team of 6 Search & Navigation analysts and 2 senior analysts (as many as 16 total); provided matrixed management to two additional managers and respective teams, as well as multiple cross-functional teams- Based on customer pain points, created and executed roadmap of strategic improvements in search and navigation on Lowes.com, m.Lowes.com, Lowesforpros.com, and all mobile applications; and devised site infrastructure improvements related to search and navigation functionality- Led data analysis efforts, providing expertise in root-cause identification, solution implementation, project management & measurement, and ongoing optimization to achieve gold and silver KPIs- Sponsored and provided direction for analyst-driven projects focused on identification, research, development, testing, and implementation of roadmap projects, such as process automation and success metric reporting for various daily team tasks - Partnered in the creation, planning, prioritization, execution, and refinement of Search & Navigation strategic roadmap, as well as its presentation- Business project oversight of search engine re-platform inclusive of business requirements design, user stories, and UAT scenarios, in collaboration with and IT program/project managers, business analysts, developers and architects in an Agile environment

Mooresville, Nc, Us

- Managed a team of 10 Search & Navigation analysts and 4 senior analysts; provided direction to multiple cross-functional teams- Advised strategic improvements in search and navigation on all Lowe’s digital platforms, as well as site infrastructure improvements related to search and navigation functionality- Assisted in the planning, execution, and refinement of Search & Navigation strategic roadmap- Developed and executed transition plan to combine distinct Search, Taxonomy and Configuration teams into a single Search & Navigation team to better serve business partners and Lowe’s customers- Initiated and oversaw training overhaul to integrate disparate team training processes and add new data analysis components

Mooresville, Nc, Us

- Responsible for the assessment, identification, development and implementation of internal best practices and operating procedures for the Lowes.com Content Integration Architecture team. - Routinely collaborated with Content Integration Architecture, Online Category Management, Lowes.com IT, Lowes.com Operations, User Experience, Online Search, IT, Product Information, and other business partners to ensure efficient, auditable processes were in place to facilitate the achievement of corporate goals related to controlled vocabularies in eCommerce.

Mooresville, Nc, Us

- Designed and managed processes for the team's daily production work and longer term projects, including: • A process to plan, assess and execute weekly Lowes.com taxonomy initiatives in cooperation with Front-End Development, UAT, Operations and Taxonomy teams to execute those initiatives• A cross-functional process to submit, assess the ROI of, plan and execute major taxonomy change projects using Visio, InfoPath, SharePoint and SharePoint Designer• A process to facilitate SKU expansion of an acquired company from 150,000 to 650,000 products on Lowes.com- Additionally, collaborated with the Online Taxonomy Manager, Online Category Management team, Online Product Owners, Content team and Interaction Design team to expand the reach of the Taxonomy team to include mapping non-product content, category pages, and masthead, to create dynamic relationships with product taxonomy. - Worked with IT and SMEs to establish roles, responsibilities, tasks, UAT design and process documentation for new business tools (Synaptica and IBM Websphere Commerce V7). - Addressed day-to-day issues and escalations, and coordinated new-hire training for the Taxonomy and On-Site Search teams.

Mooresville, Nc, Us

- Responsible for reviewing, assessing and optimizing taxonomy on Lowes.com, working closely with Lowes.com merchandising, core Merchandising and Lowes.com Operations and IT teams. - Researched and developed SEO-friendly product names, provided principal direction to merchandising in the development of product specific selling attributes, and assisted with the organization and development of all product catalog taxonomy on Lowes.com. - Served as a subject matter expert company-wide regarding taxonomy and search engine optimization.

Mooresville, Nc, Us

- Partnered with Merchandising and Marketing to create and maintain over 300 copy templates for sales circulars. - Maintained and updated Copy Standards for Content and Lowe's Controlled Brand List to ensure accurate standards for advertising copy. - Oversaw a team of advertising copywriters, managed their workload, and maintained a process to ensure advertising deadlines were met.

Mooresville, Nc, Us

- Bar Code Coordinator for the company, managing bar code issues with vendors, distribution centers, stores and within the corporate office. - Maintained and enforced bar code standards set by GS1. - Trained vendors and Merchandising on bar code standards and mitigating bar code issues. - Managed PCM application issues for the Appliances and Home Environment merchandising divisions of Lowe's. - Assisted Merchandising and vendors with item set-up and global data synchronization.

Mooresville, Nc, Us

- Created and maintained the Lowe's Copy Standards for Content and Lowe's Controlled Brand List, which established advertising copy standards and textual representations of 3,000 brand names for the company for all marketing collateral, as well as Lowes.com. - Edited copy written by various members of the team for spelling, grammar, Lowe's standards and fit. - SME for team for new CMS, and was liaison with IT for enhancements. - Trained new team members on copywriting, copy standards and CMS.

Concord, North Carolina, Us

- Direct radio broadcasts of NASCAR Qualifying, Xfinity Series and Cup Series races, distributed to a national network of over 300 terrestrial radio affiliates as well as SiriusXM Satellite Radio.- Manage the race storyline as told by two broadcast anchors, up to six turn announcers, and four pit reporters on-air, as well as two engineers and NASCAR Race Control off-air, ensuring a best-in-class listener experience.- Coordinate commercial breaks, live promotional reads, and guest interviews within each broadcast.- Build run-of-show for each pre-race show broadcast for second-by-second accuracy of talent obligations, sponsor feature playback, live interviews, and race analysis.- Hold production meeting prior to each race to socialize new promotions, solidify timing, and establish talking points.

Concord, North Carolina, Us

- Board operator for live weekly broadcast of Fast Talk- Coordinate commercial breaks with format logs and manage broadcast accordingly- Manage call-in guests within run-of-show- Proficient with Adobe Audition, Rivendell, DigiCart, and Blackmagicdesign switchers- Facilitated audio and video feeds for 2015 - 2017 Charlotte Motor Speedway Media Tours

Rye, Ny, Us

On-Site Producer for radio broadcast of NFL and NCAA football distributed to a national network of terrestrial radio affiliates. Responsible for coordination of talent and ad hoc sports information at the game site, managing the live broadcast of play-by-play announcer and color analyst, commercial break timing, feature reads, and occasional spotting duties.

- Sideline reporter and color analyst for Rowan and/or Cabarrus County Game of the Week for Memories Radio 103.3/1280 WSAT and 99.3 WEGO.

- Worked independently as sports producer, responsible for network and local broadcasts- Coordinated commercial breaks with format logs and adjusted to appropriate programming- Compiled and broadcasted current sports information- Substitute co-host for morning news-talk broadcast

Charlotte, Nc, Us

Managed a territory within Salisbury and Greensboro markets, representing the Coca-Cola brand in restaurants and foodservice industry. Set-up new foodservice accounts for premix or postmix (bag-in-a-box) fountain service or bottle/can service. Managed existing accounts with promotional products, branded cups and signs, and ideas for increased sales through the use of combo menus or the addition of bottle/can sales. Grew sales in the territory enough in a year to warrant re-drawing of territory lines.