Event Management – Managed and developed 45+ marketing programs from small to large scale events and industry activations for targeted customers and prospects, including Executive meeting suites, Hackathons, and client entertainment.Strategic Marketing Programs – Managed white-glove experiences for VIP activations at industry events including CES, SXSW, Digiday AI, and Advertising Week NYC. Lead Generation – Collaborated closely with Marketing, including Operations, Creative, PR, and Product, to execute campaigns, manage lead flow, and report on program successes and learnings.

Event Management - Planned and managed 25+ events and campaigns including trade shows, conferences, roundtables, regional initiatives, lunch & learns, and online webcasts. Partnerships - Partnered with design services, external vendors, and internal teams to develop creative assets, promotional items, and event theme designs.Social Media – Managed the corporate LinkedIn, G2 Crowd, and Twitter social media channels. Increased audience engagement by 5% resulting in new demand generation. Customer Success – Created and managed a new Customer Success Program to help drive user adoption for a global customer base. Managed the project deliverables (posters, banners, brochures, customer online portal, screen savers, and promo items) to compliment the initiative.

Event Management – Planned, managed, and produced 75+ events and campaigns globally including client and user conferences, industry forums, trade shows, custom client events, executive dinners, and regional and industry association events.Lead Generation – Collaborated with marketing and sales executives to develop targeted demand generation events and programs specific to each sales region, which contributed to a 45% increase in SQLs.Vendor Management – Liaised between 35+ outside vendors and the internal marketing team for purchasing, event logistics (venue, transportation, food, beverages, event technology, and décor) and management of event guest lists in Eloqua.Analyzed Event Results – Collected post-event feedback and survey results for hosted user conferences and roundtables. Conducted data analysis with key stakeholders to design best practices for future events based on lessons learned.Sales Research – Identified 250+ potential customers, then categorized and managed the relationship with each prospect by planning and scheduling follow-up activities using Salesforce. Recognized for strong contributions to the sales development process.

Event Support – Supported the Consumer Marketing department with 30+ marketing and event projects, including event preparation and new product release events. Conducted Brand Research – Created and managed Excel spreadsheets of 100+ beauty bloggers that spotlighted Benefit Cosmetics products on their social media channels. Used this information to share market trends and push new products to key influencers. Public Relations Projects – Organized and shipped 200+ press release packages for editors, celebrities, make-up artists, and VIPs.

Orientation Leader and Campus Tour Guide in the New Student Programs for freshman and transfer orientations. Managed Team – Managed a staff of 45 Orientation leaders. Assigned team assignments for the orientation day staff, family programing, off-site logistics, and team moral. Campus Leader – Led campus tours of 10 to 150 guests, presented the University's requirements, panel speaker, and made recommendations on classes and course load geared towards new students.

Created the company idea (including the name), wrote & executed the business plan, created marketing tasks, and copywriter of website content. Designed, organized, and managed promotional & advertising events. Hired and trained over 20 staff members. Created and executed the PartyBees Summer Day Camp series.