Simply Chef is a UAE-based e-commerce and retail business that provides high-quality tableware accessories to both individuals and hotels and restaurants in the region. Having mentored Simply Chef in the early stages of their start-up, I have joined to support the expansion in the GCC region. Some of my highlights as part of the Commercial Strategy and execution are: • Achieved significant revenue growth by expanding channels, opening new HoReCa opportunities, and partnering with marketplaces and outlets to increase product visibility resulting in a 30% YOY increase in revenue.• Developed and managed relationships with key partners, such as restaurants, supper clubs, retail outlets, and marketplaces, which resulted in successful local and international partnerships and revenue growth.• Developed and executed a yearly strategic plan, closely monitoring and managing key performance indicators (KPIs) to achieve business goals and meet annual objectives. • Designed and implemented processes, and policies that ensure customer success and revenue growth, while working collaboratively with cross-functional teams, including product, marketing, and operations.

UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide.As part of the mentoring sessions, I support the next generation of female leaders and entrepreneurs achieve their commercial goals.

Abu Dhabi Finance, a Mubadala Company, is UAE's leading financial institution, providing Real Estate Finance for residential and commercial assets. My main responsibilities focus on defining and executing the yearly sales strategy and collaborating with multiple business stakeholders to achieve business targets, reporting directly to the CCO, and providing frequent updates to ExCo. As part of my role, I managed to work on numerous projects in a wide range of areas such as strategy, sales and business development, digitization, learning and development, client contact center, regulatory & compliance. Some of the achievements I'm most proud of are:• Delivered a consistent revenue growth for the department of 5-10% YOY, through effective strategy development, key metrics monitoring, and team management.• Increased Partner engagement by 30% which resulted in 10% revenue increase YOY through the launch of partnership management Programme and revised departmental structure. • Identified business opportunities and improvement areas areas and worked cross-functionally with Marketing, Product, Client Success, and Risk teams on joint initiative to achieve business targets.• Used automations to improve departmental efficiency and client satisfaction such as CRM, Customer Survey tools, digitized trainings.• Developed and implemented successful talent succession initiatives in collaboration with Human Capital, including recruitment, coaching, mentoring, and incentives schemes resulting in increased employee promotion and achievement of departmental KPIs.• Introduced and organised "Sales Away Day" an annual event, aimed at fostering cross-departmental learning, boosting new product development, collaboration, and team upskilling

• Managed the client onboarding, effectively and with transparency from lead to contract signature, and managed account through-out lifetime. • Developed and maintained a network of prospects that enabled a strong, consistent pipeline for conversion into sales. • Supported in developing yearly strategy and KPIs for the department and monitored performance to ensure achievement of balance scorecard objectives, by building customer pipeline, building and maintaining positive relationships with partners and clients.• Trained and mentored junior team members on product knowledge to drive revenue growth.

Nationwide, Middle East Properties is one of the largest UAE Real Estate companies based in Abu Dhabi. I originally joined as a Property Consultant, and after a year in the company, I was promoted to Sales Manager. • Developed yearly strategy and monitored performance to ensure yearly target achievement, and achieved a double conversion rate and a 50% revenue increase in the first year• Established and maintained strong relationships with external partners to effectively promote company's service offerings and increase market visibility.

Delivered exceptional service to clients to meet company objectives while generating contracts and administrative papersManaged the day to day operations and teamTrained, evaluated and assisted the team in maximizing salesDeveloped and implemented various procedures Managed location reporting to ensure targets achievement