Shaping the overall user experience for WRAL's digital media platforms, including web and app, I focus on driving audience engagement and growth. Using my keen understanding of audience, product, content strategy and revenue generation, I lead audience strategies and thrive on staying in-the-know on media industry trends, emerging technologies and design best practices.

A key member of the executive leadership team steering the strategic vision and goals for WRAL's digital properties, niche brands, products and revenue. Serves as a brand and audience advocate while leading the development and implementation of marketing planning, strategy and execution of digital initiatives. • Drive digital audience growth and engagement through brand-building multichannel marketing campaigns.• Leverage organic and paid media, search, owned & operated inventory, social media, events and advertising to grow digital audiences.• Oversee email marketing, including acquisition strategies, platform management, design and campaign performance.• Collaborate regularly with Director of Digital Content, editors and analytics specialist on audience development strategies and messaging.• Plan and produce audience engagement campaigns aligned with brands and their respective audiences that produce significant revenue and grow audience, including promotions and events (both in person and virtual).• Oversee promotion of content and events on digital platforms, working closely with marketing and promotion counterparts in other CBC divisions.• Write & distribute press releases to promote new services and features to consumers and media industry.• Hire and train marketing department employees, as well as contributing to team members’ professional development and continuing education goals.•Manage sponsorship & trade relationships for WRAL digital properties.•Board Member of Capitol Broadcasting's women's leadership network.

Focus on revenue creation from promotional campaigns/events, product marketing and managing integrated marketing and budgeting.• Oversee marketing for WRAL.com and niche brands: WRAL SportsFan, HighSchoolOT, Go Ask Mom, Out & About and WRAL TechWire. • Work closely with content, sales, tech and creative counterparts to ensure paid and promotional campaigns achieve maximum reach and impact. • Support local sales teams in executing campaigns that generate non-traditional revenue.• Create opportunities for audiences to connect both online and IRL while exploring and executing creative concepts and strategies.• Identify ways to improve engagement through metrics and audience feedback to translate concepts into multiplatform marketing campaigns.• Work closely with leadership to help conceptualize and execute compelling content, unique events, industry-leading products and memorable campaigns.• Develop presentations that effectively sell digital products and experiential opportunities to clients.• Work with analytics specialist to gain richer audience insights and translate into effective, measurable marketing and content strategies.• Stay abreast of the latest storytelling tools & channels, promotion trends & campaigns, and train others.• Establish effective processes and procedures and facilitate new ideas, including the development of an internal reverse pitch event. • Co-hosted a local technology podcast.

The News Reporter, Inc. in Whiteville, N.C. is a Pulitzer Prize-winning, twice-weekly newspaper (circ. 10,000) and media company in southeastern North Carolina. • Collaborated closely with the owners, editor, advertising sales reps, clients and writers on a daily basis. • Worked with Knight Professor Penny Abernathy, author of “Saving Community Journalism – The Path to Profitability" to analyze data and provide direction on print and digital channels.• Trained and advised reporters to use technology for storytelling, including social media. • Guided the news team's use of digital channels during breaking news scenarios and established a digital news kit and process to help reporters capture, edit and publish high-quality video, audio and photos from the field on the website and social media. • Collaborated with Knight Professor JoAnn Sciarrino to create a digital advertising agencies named NR Digital Media. • Met with local business owners and helped sales pitch digital tools such as websites, SEO and social media management, videos, banner ads, landing pages and more.

Led marketing and sales efforts for GinzaMetrics, an enterprise SEO platform.• Helped launch redesigned company website. • Created and executed content marketing plan including writing and editing blog content and a YouTube webinar series. • Used marketing automation tool to drive new leads into pipeline, trial and purchase.

Drove all marketing efforts for this mobile startup. Managed marketing efforts across products, local media partners, wireless carriers, ad networks and application channel relationships. Developed and executed strategic communication activities including social media, email newsletters, sales collateral, training, media kit, website, blog, press releases, event planning and speaking opportunities. Assisted in defining new products, rollout schedules and establishing new partnerships.

News Over Wireless was a division of Capitol Broadcasting Company's CBC New Media Group focused on providing local media companies with mobile solutions including mobile apps for iOS, Android and other devices as well as mobile websites, video channels and SMS.

Internal & executive communications for SAS Americas sales organization. Team lead. Global editorial board member. Editor of email newsletter. Speechwriter. Communication strategist. Webcast producer. Project leader. International event planner. Online news producer. Advisory council board member. Print publication editor and contributor. New media specialist.