Laura Mcgee Email & Phone Number

Remote

● Drive all aspects of integrated demand generation, including evergreen campaigns, content anchor campaigns, database development, social media management, A/B testing, cross-brand promotions, and reporting.● Increase MQL to SQL conversion and grow new logo acquisition through lead generation campaigns.● Manage a team of 6, while strategizing for three brands.● Execute inbound and outbound marketing campaigns to nurture leads and drive sales.● Proven track record of success in the Test Automation & DevSecOps industry.● Expert in a wide range of marketing technologies, including Salesforce CRM, Salesforce Marketing Cloud, Marketo, HubSpot and Pardot.● Skilled in data analysis and reporting, and I use this expertise to optimize marketing campaigns and track ROI.● Highly effective communicator and relationship builder. I can build rapport with key stakeholders at all levels, and I am skilled at collaborating with cross-functional teams to achieve common goals.

United States

Industries:Financial ServicesTax Preparation Real EstateBio TechHVAC • Overall marketing strategy • Sales Training, CRM, lead gen, demand gen, scripts for cold calling• MarTech advancements | Upgrades | Implementation • Implement new automated marketing campaigns • Demand Generation | Lead Generation• Websites – Design and Content Management• Social Media Strategy and Social Media Accounts / Pages• Partner with marketers across assigned therapeutic areas/brands, external vendors and other key stakeholders to influence, develop and deploy integrated customer engagement journeys • Monitor campaign performance and provide recommendations to brands on how to optimize customer engagement journeys • Define business rules and campaign requirements to translate the promotional plans into the operations Campaign Specification Document • Coding of campaigns or coordination with campaign development team for coding of campaigns in the Marketing Automation Tool per the operations Campaign Specifications Documentation / Business Requirements Documentation. • Facilitate campaign delivery processes • Maintain cross-brand campaign calendar • Work in conjunction with Brand/Agency for response data tracking and reporting• Provide strategic guidance and product positioning to new public company in the green refrigerant marketplace. • Managed and directed 3rd party consultants for development of various multimedia creatives• Created marketing and sales branded material• Marketing Plans

Temecula, California, United States

Westlake Village

Westlake Vilalge

Westlake Village

Master Of Business Administration - Mba, Mba | Organizational Behavior And Management

Bachelor'S Degree, Psychology