Laura Mcgee Email and Phone Number

● Drive all aspects of integrated demand generation, including evergreen campaigns, content anchor campaigns, database development, social media management, A/B testing, cross-brand promotions, and reporting.● Increase MQL to SQL conversion and grow new logo acquisition through lead generation campaigns.● Manage a team of 6, while strategizing for three brands.● Execute inbound and outbound marketing campaigns to nurture leads and drive sales.● Proven track record of success in the Test Automation & DevSecOps industry.● Expert in a wide range of marketing technologies, including Salesforce CRM, Salesforce Marketing Cloud, Marketo, HubSpot and Pardot.● Skilled in data analysis and reporting, and I use this expertise to optimize marketing campaigns and track ROI.● Highly effective communicator and relationship builder. I can build rapport with key stakeholders at all levels, and I am skilled at collaborating with cross-functional teams to achieve common goals.

Industries:Financial ServicesTax Preparation Real EstateBio TechHVAC • Overall marketing strategy • Sales Training, CRM, lead gen, demand gen, scripts for cold calling• MarTech advancements | Upgrades | Implementation • Implement new automated marketing campaigns • Demand Generation | Lead Generation• Websites – Design and Content Management• Social Media Strategy and Social Media Accounts / Pages• Partner with marketers across assigned therapeutic areas/brands, external vendors and other key stakeholders to influence, develop and deploy integrated customer engagement journeys • Monitor campaign performance and provide recommendations to brands on how to optimize customer engagement journeys • Define business rules and campaign requirements to translate the promotional plans into the operations Campaign Specification Document • Coding of campaigns or coordination with campaign development team for coding of campaigns in the Marketing Automation Tool per the operations Campaign Specifications Documentation / Business Requirements Documentation. • Facilitate campaign delivery processes • Maintain cross-brand campaign calendar • Work in conjunction with Brand/Agency for response data tracking and reporting• Provide strategic guidance and product positioning to new public company in the green refrigerant marketplace. • Managed and directed 3rd party consultants for development of various multimedia creatives• Created marketing and sales branded material• Marketing Plans