Laura Borichevsky Email & Phone Number

Moab, Ut, Us

Winter Park, Colorado, United States

- Owns and executes content marketing strategies for Winter Park Resort's organic social channels (Instagram, Facebook, TikTok, Threads, Pinterest, YouTube, and X) to build brand affinity and engagement, compel consumers to experience Winter Park, and drive incremental visits to the resort and drive core business revenue.- Manages and mentors 1-2 team members on the Marketing team to provide guidance and support, teach social media best practices, develop skill sets, and drive results.- Develops annual influencer marketing program in its entirety, including the research and curation of a strong and diverse content creator roster, managing a large influencer database, managing contracts, setting expectations and desired outcomes, planning, coordinating, and hosting on-the-ground influencer trips, providing feedback on deliverables, building relationships effectively, and managing contractual obligations to ensure successful campaigns for both influencers and the organization.- Ideates and create all visual creative and copy for paid social ads to promote resort visitation and drive revenue and meet resort KPIs.- Provides direction and copywriting support for the Winter Park Resort blog.- Acts as a key partner with Business Unit stakeholders to help drive results, including regular reporting on promotion efficacy.- Partners with PR Manager to develop direction for, and collaborate across departments to execute upon DEI/People, Planet, and Community initiatives across the resort.- Works with the Creative + Content Senior Manager to develop holistic marketing plans to meet KPIs with both organic and paid social.- Provides regular reporting for content performance and develop testing strategies for content to ensure continued engagement and growth across digital channels.- Notices, reports, and utilizes trends and new technology across channels and the industry to ensure marketing efforts stay relevant and captivating.

- Develops and manages complete social media calendar to reflect the organization'smessaging and engagement needs- Creates and curates content for Facebook, Instagram, Twitter, and TikTok that is both ontrend and in alignment with the organization's values- Collaborates with multiple teams to develop technical, educational assets for use onsocial media- Uses social listening tools to identify relevant, timely news articles and other resources toshare with an online audience- Tracks, collects, and analyzes data on social media and digital ad campaign performanceto better understand overall communication strategy and opportunities for membershipdevelopment- Identifies digital advertising needs with skilled analysis of current strategies and marketgaps- Engages in conversation and relationship building with organizations and individualswho are values-aligned to drive brand awareness and foster support for organizationalissues

Remote

Laura is a content producer and brand strategist who loves saying “yes” to new adventures. Within Ravel, Laura leveraged her previous career in Human Resources to collaborate on business direction and special projects—along with day-to-day content production and strategy for Sex Outside. During her time as the Co-Founder of Ravel Media, Laura:- Collaborated regularly with large outdoor brands like Deuter, Sawyer, Escape Campervans, Danner, Otterbox, and more to create effective ads and sponsored content across blog, organic social, and podcast channels.- Provided advanced support and consult to various clients on specialized projects, such as custom podcast miniseries development and creation, on-site activations at Outdoor Retailer, product seeding to influencers, and campaign development for special messages or product launches.- Developed and supported multiple podcast concepts designed to support diverse voices in the outdoor industry, including She Explores, Women On The Road (now known as On The Road, Our Way), Where We Walk (a podcast miniseries), Nomads At The Intersections, and Sex Outside.- Effectively produced blog posts, photo shoots, social media content, and podcast episodes on a regular basis.- Provided regular direction to multiple freelancers on content development and execution.- Developed and delivered reporting to clients to showcase results, successes, and opportunities for growth.

Moab, Utah

- Take on assigned freelance writing opportunities to craft stories and share information in an approachable, interesting, honest way.- Create social media content for myself and select brands through my own social media platform to engage readers/followers and bring brand stories to light in meaningful and creative ways.- Partner with retreat leaders to provide engaging visual content from workshops and retreat events. - Provide clients in the outdoor industry with inspiring photography for a variety of outdoor products to enhance campaigns, newsletters, online content, and printed visuals.- Consult individually with small business owners and freelancers who are looking to learn more about developing their brand, managing work/non-work commitments, navigating client relationships, and more.

- Social media strategy, content creation, implementation, and moderation- Write monthly blog posts in the NMLFF online Journal- Write monthly newsletter for the NMLFF community- Collaborate on special community partnerships

Greater Seattle Area

- Spearhead Geocaching’s recruiting efforts through consulting and strategizing with senior management on staffing, designing of an effective recruiting strategy, management of the interview process, and hiring of new staff.- Provide structure around performance management by designing and administering Geocaching’s custom performance review program and coaching managers on performance management processes as necessary.- Collaborate on a team to design and implement training opportunities that foster a culture of high performance, transparency and clarity.- Partner with senior management to support achievement of the organization’s strategic plan by identifying ways to maximize productivity and engagement among staff.- Continually research and strategize the design of total rewards, including health care, compensation, and other benefits as they align with Geocaching’s rewards philosophy.- Partner on the annual salary review process, including partnering with a compensation consultant, providing guidance to managers, and working with Geocaching’s salary review team to complete the process.- Effectively manage employee relations. Be available and responsive to employee questions and concerns; resolve/investigate/escalate as appropriate.- Administer and advise managers on organizational practices and policies, providing coaching as necessary- Recommend, design, and implement employer policies that align with company values- Support the growth and success of an HR Coordinator.- Ensure legal compliance with all federal, state and local employment laws in all employee related practices including FLSA, FMLA, HIPAA, ACA, EEO, ADA, OSHA, COBRA, E-Verify, and other related compliance areas.- Ensure that employee records are kept current and in accordance with best HR practices, while maintaining the records’ confidentiality and integrity.

Seattle, Wa

- Effectively coordinated all aspects of the hiring funnel by posting open positions, performing phone screens, and scheduling interviews.- Administered health care benefits for all eligible employees.- Implemented company HRIS, including design and admin training.- Manage and administer Geocaching’s leave of absence program; ensure legal compliance in providing information to employees and supervisors regarding leaves of absence and how they will affect benefits and job status.- Ensure compliance with all federal, state and local employment laws in all employee related practices including FLSA, FMLA, HIPAA, EEO, ADA, OSHA, COBRA and related compliance areas.

Seattle, Wa

- Developed and implemented company-wide onboarding processes. - Led new hires and hiring managers successfully through onboarding and associated paperwork during a 300% increase in headcount.- Administered health benefits for all employees. - Developed and implemented commuter benefits program.- Regularly administered employee status changes.- Maintained state and federal compliance standards for employers.- Processed equity grants and stock exercise notices.- Implemented company HRIS; maintains all internal data regularly.- Collaborated cross-departmentally to help Simply Measured achieve First Place in WA Best Places to Work 2014- Provided basic coaching to managers and employees regarding performance and personal development.

- Created a positive experience for all customers with efficiency, genuineness, and delivery of service. - Maintained direct communication with team members to define roles and engage in continuous feedback loops.

Jung-Gu, Ulsan, Korea

- Cooperated with Korean co-teachers professionally to create lesson plans for elementary school students learning writing and speech.- Adapted communication skills to benefit co-workers and students.- Learned basic Korean language and culture to enhance performance.

Bellingham, Washington Area

- Developed and led a sexual health program for college students- Maintained a strong social presence to engage volunteers and participants- Recruited and maintained VOX volunteers through face-to-face meetings, phone, and email communication.- Maintained multiple databases with volunteer and budget data.

Bachelor Of Arts (Ba), Human Services, General

Mental Health Counseling/Counselor

51 credits in Walden's M.S. in Mental Health Counseling completed, covering: - Active listening skills - Confidentiality / HIPAA.

Hr Management

Bellevue College has been approved as a training provider by the leading independent, internationally recognized certifying body.

Holistic Sex Educator