Laura Boring Email and Phone Number
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I thrive when collaborating with teams, creating opportunities that didn't exist before, maximizing the power of story-telling, and delivering on precision marketing to meet people where they are with brands, thereby growing those customers into loyalists. Accomplished marketing executive with proven experience creating value for B2B and B2C businesses. Passionate about customer-centric marketing strategies, data-driven insights, and achieving desired results. A "player-coach" people leader, skilled at managing high-performing teams in agile and fast-paced environments.Digital | CRM Lifecycle | Email | Product Marketing | Subscription | Customer Experience | Omni-Channel
Ihg Hotels & Resorts
View- Website:
- ihgplc.com
- Employees:
- 18658
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Director, Email And Mobile- Global Guest MarketingIhg Hotels & ResortsAtlanta, Ga, Us
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Director, Email & Mobile- Global Guest MarketingIhg Hotels & Resorts Jul 2022 - PresentWindsor, Berkshire, Gb
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Senior Director, Digital Subscriber Engagement And RetentionHearst Jul 2021 - Feb 2022New York, Ny, Us• Led and managed digital marketing strategies to retain and engage 300K digital news subscribers across 6 metro markets.• Managed retention and engagement team KPIs: customer churn, pricing, and customer health marketing strategies.• Grew 2021 average tenured rate of digital subscribers by 73% yr./yr. exceeding rate and revenue goals while maintaining churn & volume goals. -
Director Of Integrated Marketing / Sr. Marketing Lead, VerticalsHd Supply Nov 2018 - Jul 2021Atlanta, Georgia, Us• Collaborated to manage cross-functional marketing strategy and execution across merchandising, sales, analytics and online teams exceeding revenue goals.• Developed and implemented personalized "Buy More & Save" sales / marketing program resulting in expanded share of wallet and revenue in all verticals. • Created quarterly integrated marketing plans and led execution of digital media, collateral, virtual sales training, and achievement of KPI measures.• Led team and agency partners to establish marketing strategy and map customer journey touchpoints across email, direct mail, online advertising, website and apps. -
Senior Director, Audience Engagement & Product ManagementCox Media Group Jan 2018 - Jul 2021Atlanta, Georgia, Us• Led digital product managers, set the product strategy, managed the technology road map and development priorities. • Introduced paid content meter tests, resulting in 51% increase in subscription starts in Q1.• Advanced audience engagement KPIs-85 % of all AJC registered subscribers have used premium products in last 30 days. •Chosen for 2018 Cox Enterprises Leadership Program -
Senior Director, Audience Engagement, Group Lead Cmg NewspapersCox Media Group Mar 2016 - Nov 2018Atlanta, Georgia, Us• Led team to achieve 2017 KPIs for engagement across Cox Media Group print/digital: 65% of subscribers registered for digital; 72% of subscribers are active with premium digital products within the last 30 days; 50% of all active subscribers are loyal premium users. • Team sent 1.6 billion consumer emails in 2017 in the Atlanta market. • Team drove content distribution strategy and execution resulting in 63% of all site traffic to CMG sites (free/ premium) via social, search & email referral.• Chosen for the 2017 Accelerator Program for High Potential Leaders.
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Director Of Audience/ Ajc And Engagement Group LeadCox Media Group Sep 2013 - Jan 2018Atlanta, Georgia, Us
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Director Of Consumer MarketingThe Atlanta Journal-Constitution L Ajc.Com Apr 2008 - Sep 2013Us• Led team focused on audience, revenue and print/digital subscription growth; customer retention and brand marketing. • Team responsible for all consumer advertising creative and messaging, community engagement, promotions and event activations for AJC, ajc.com and accessAtlanta.com brands. -
Director Of Market DevelopmentThe Atlanta Journal-Constitution L Ajc.Com Jun 2004 - Apr 2008Us• Led teams and multi-million dollar budget for marketing of internet sites, classified verticals and all product launches. • Restructured the brand architecture approach to improve product management and strategic alignment. • Selected to participate in management of strategic initiatives including: Project Coordination, Product Development & Process Creation and Digital Strategy Development. • Selected as the AJC candidate for the Cox Executive Leadership Program.
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Internet Marketing DirectorThe Atlanta Journal-Constitution L Ajc.Com Jan 2003 - Jun 2004Us• Established a new team and marketing discipline focused on digital audience growth, product development and revenue generation.• Created online marketing performance models and directed digital marketing innovations including use of video, search engine marketing, contesting, email marketing, e-commerce applications and rich media advertising. • Directed multi-million dollar annual marketing budget for the launch of print and online products including ajccars.com, ajchomefinder.com, ajc.com/mobile, ajc.com, ajcsportsplus.com, EveningEdge.com and ajcSunday.
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Advertising Marketing ManagerThe Atlanta Journal-Constitution L Ajc.Com Jun 2002 - Jan 2003Us
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Vp/Sales And MarketingThe Herald-Times/ Hoosier Times 1994 - 2002• Led and managed advertising sales, marketing, circulation, commercial printing and audience database operations for The Herald-Times newspaper company. Established and executed strategy and marketing for Hoosier Times Newspapers and related brands.• Previous positions with The Herald-Times include Advertising Account Executive, Marketing Director, Advertising Director, VP of Marketing.
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Media DirectorHirons & Company May 1991 - May 1994Indianapolis, In, Us• Developed, pitched and executed media plans for business and consumer accounts. • Planned, negotiated, and purchased all media and promotions for regional advertising firm.
Laura Boring Skills
Laura Boring Education Details
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Indiana State University - Scott College Of BusinessMarketing
Frequently Asked Questions about Laura Boring
What company does Laura Boring work for?
Laura Boring works for Ihg Hotels & Resorts
What is Laura Boring's role at the current company?
Laura Boring's current role is Director, Email and Mobile- Global Guest Marketing.
What is Laura Boring's email address?
Laura Boring's email address is la****@****ply.com
What is Laura Boring's direct phone number?
Laura Boring's direct phone number is (770)-379*****
What schools did Laura Boring attend?
Laura Boring attended Indiana State University - Scott College Of Business.
What skills is Laura Boring known for?
Laura Boring has skills like Leadership, Business Strategy, Start Ups, Financial Modeling, Data Analysis, Entrepreneurship, Business Development, Marketing, Market Research, Program Management, Marketing Strategy, Competitive Analysis.
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