Laura Boring Email & Phone Number

Atlanta, Ga, Us

Windsor, Berkshire, Gb

New York, Ny, Us

• Led and managed digital marketing strategies to retain and engage 300K digital news subscribers across 6 metro markets.• Managed retention and engagement team KPIs: customer churn, pricing, and customer health marketing strategies.• Grew 2021 average tenured rate of digital subscribers by 73% yr./yr. exceeding rate and revenue goals while maintaining churn & volume goals.

Atlanta, Georgia, Us

• Collaborated to manage cross-functional marketing strategy and execution across merchandising, sales, analytics and online teams exceeding revenue goals.• Developed and implemented personalized "Buy More & Save" sales / marketing program resulting in expanded share of wallet and revenue in all verticals. • Created quarterly integrated marketing plans and led execution of digital media, collateral, virtual sales training, and achievement of KPI measures.• Led team and agency partners to establish marketing strategy and map customer journey touchpoints across email, direct mail, online advertising, website and apps.

Atlanta, Georgia, Us

• Led digital product managers, set the product strategy, managed the technology road map and development priorities. • Introduced paid content meter tests, resulting in 51% increase in subscription starts in Q1.• Advanced audience engagement KPIs-85 % of all AJC registered subscribers have used premium products in last 30 days. •Chosen for 2018 Cox Enterprises Leadership Program

Atlanta, Georgia, Us

• Led team to achieve 2017 KPIs for engagement across Cox Media Group print/digital: 65% of subscribers registered for digital; 72% of subscribers are active with premium digital products within the last 30 days; 50% of all active subscribers are loyal premium users. • Team sent 1.6 billion consumer emails in 2017 in the Atlanta market. • Team drove content distribution strategy and execution resulting in 63% of all site traffic to CMG sites (free/ premium) via social, search & email referral.• Chosen for the 2017 Accelerator Program for High Potential Leaders.

Atlanta, Georgia, Us

Us

• Led team focused on audience, revenue and print/digital subscription growth; customer retention and brand marketing. • Team responsible for all consumer advertising creative and messaging, community engagement, promotions and event activations for AJC, ajc.com and accessAtlanta.com brands.

Us

• Led teams and multi-million dollar budget for marketing of internet sites, classified verticals and all product launches. • Restructured the brand architecture approach to improve product management and strategic alignment. • Selected to participate in management of strategic initiatives including: Project Coordination, Product Development & Process Creation and Digital Strategy Development. • Selected as the AJC candidate for the Cox Executive Leadership Program.

Us

• Established a new team and marketing discipline focused on digital audience growth, product development and revenue generation.• Created online marketing performance models and directed digital marketing innovations including use of video, search engine marketing, contesting, email marketing, e-commerce applications and rich media advertising. • Directed multi-million dollar annual marketing budget for the launch of print and online products including ajccars.com, ajchomefinder.com, ajc.com/mobile, ajc.com, ajcsportsplus.com, EveningEdge.com and ajcSunday.

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• Led and managed advertising sales, marketing, circulation, commercial printing and audience database operations for The Herald-Times newspaper company. Established and executed strategy and marketing for Hoosier Times Newspapers and related brands.• Previous positions with The Herald-Times include Advertising Account Executive, Marketing Director, Advertising Director, VP of Marketing.

Indianapolis, In, Us

• Developed, pitched and executed media plans for business and consumer accounts. • Planned, negotiated, and purchased all media and promotions for regional advertising firm.