Laura Brenna Email and Phone Number

In my current role at Flos, I work within the marketing and communication department, closely collaborating with IT, human resources, and key business units. My responsibilities include coordinating internal and external project teams for the conception, execution, and measurement of digital and innovative solutions.I facilitate innovation through the selection and adoption of platforms for organizing and archiving digital content, such as Product Information Management (PIM) and Digital Asset Management (DAM). Additionally, I define protocols for interfacing with internal and external platforms and services.I led the adoption phases of CRM systems, specifically Hubspot and Salesforce (Service Cloud and Marketing Cloud). This involved platform scouting, assessment, flow modeling, specification definition, requirement gathering, user case drafting, feedback and testing, corporate training, and support.Within this role, I oversee the development of the B2B professional site, continually improving services and events dedicated to clients. I specialize in defining retail experiences, including buyer persona definition, touchpoint mapping, customer journey map creation, and KPI definition.

Engaged in UX research and UX design activities aimed at enhancing user/customer experience and elevating conversion rates, whether in sales or lead generation. Proficient in utilizing tools such as personas, customer journey mapping, heatmaps, user testing, analytics, touchpoint identification, conversion rate optimization, and persuasive design. Additionally, involved in pre-sales activities, including estimation and support.

My task here is to build a digital communication strategy and coordinate projects; I personally allocate resources for the work flow.I am also committed to write down the planning to define, monitor and develop various activities inside my projects.I frequently meet up with my colleagues in the Indian department of Gruppo Zenit, where I always take the time to improve my knowledge on the Indian market and manage my projects face to face with my distant co-workers. Customers I worked for:Assolatte - Carla G - De Agostini - Ferrero - Gancia - Coesia - Isole Borromee - IlSole24ORE - Editrice La Scuola - Martini&Rossi - Novipiù - Rancilio - Riso Gallo

I created many projects in order to empower and encourage contemporary culture: web art, reportages for the most important art exhibitions all over Europe, online events. Some of the projects I worked for:• Progetti Oreste: was presented during the XLVII Venice’s La Biennale;• Arco Madrid: interactive diary for Madrid’s exhibition in 2000;• Short stories: new narration devices in contemporary arts;• Atmosfere Metropolitane: city routes. A project in collaboration with the City of Milan.

I worked as an evangelist for many Adobe application softwares during events, summits, conferences and seminars. • Application software presentation during events (SMAU, MAX)• DEMOs development to empower software features;• Beta-testing for the new releases;• “Adobe Certified Expert” acquired for the applications I have presented;• Training for my partners and customers.

Consulente di progetto

Visual Arts Teacher (Vectorial Graphics and Animations for the illustrators).

Consulting and online project development for Mondadori and other important newspapers (Donna Moderna, TV Sorrisi e Canzoni, PC Professionale).