Laura Brewer Email & Phone Number

• Onboarding and managing network of creative partners including motion and design agency, multiple production partners in global locations and paid media agency.• Pitching and producing 25+ interviews and documentaries covering emerging tech topics like AI, zero knowledge proofs, blockchain gaming, decentralized storage, cloud computing, homomorphic encryption and more for YouTube channel, Building Web3 by Protocol Labs. • Overseeing all paid media marketing efforts for event and content marketing including audience segmentation, content strategy and distribution strategy.• Leading rebrand of Protocol Labs' signature event series, LabWeek. The rebrand included updated logo design and delivery of new brand guidelines.• Implementing on-site branding for LabWeek23, a week long decentralized conference alongside DevConnect. My work was recognized with an Outstanding Contribution Acknowledgement for event branding and stage design.

• Led creative strategy and on-site production for LabWeek22 by Protocol Labs, a three week decentralized conference focused on emerging technology, presented alongside Web Summit• Onboarded motion and design agency and oversaw delivery of event marketing campaign, which drove 11M social views, 3.5M clicks and 3.8M social engagements• Onboarded paid media agency and oversaw 5 phase event marketing plan• Onboarded production partner and oversaw video and photography for 29 events• Pitched and produced 12-part YouTube interview series featuring 5-10 minute interviews with top founders from Protocol Labs Network• Used Founders series to launch new YouTube channel, Building Web3 by Protocol Labs, which has now grown for 22K+ subscribers

• Led content, creative and brand strategy for product launches, partner NFT drops, iOS app launches and more• Led cross-functional effort with Product, Developer and Partnerships team for iOS app launch GTM that delivered 10k app downloads in one month. Our strategy included offering a non-transferrable token as an in-app claim for existing users to signify status and provide access to future community marketing token gated perks. Additionally, we planned a robust 30 day NFT giveaway campaign hosted in-app to bring new users into our funnel. • Assembled and led teams of designers, developers, illustrators, animators, copywriters and more (in-house + agency) to create cohesive, compelling campaigns that were covered by AdAge, Complex, Vogue Business, Hypebeast and more• Led creative for "Storefronts for All" product launch. My team partnered with streetwear brand Pleasures to generate additional interest in the launch. Our collab was covered by AdAge, Hypebeast, Complex and more for a total of 91MM+ media impressions.• Acted as blog editor in chief and copywriter for articles covering product features, chain integrations, web3 thought leadership, partner drops and more

Los Angeles, California, United States

• Ideated & executed brand campaigns focused on Twitch’s Top 100 Creators, encompassing international marketing initiatives including digital campaigns, content campaigns, live show executions, out of home placements, merch drops & more• Acted as Social Media Lead for all Creator Marketing initiatives by leading creative briefing process, developing social strategy, distribution plans, & partner involvement • Authored Go-To-Market strategies and led creative briefing process for campaigns including Twitch’s 10 Year Anniversary and a first-of-its-kind animated shorts series featuring 3 of Twitch’s top creators that drove 4MM+ social views and 81K+ concurrent streams • Wrote Go-To-Market strategy and project managed implementation of scaled program to reward creators with tiered offerings of inclusion in Twitch owned marketing initiatives • Drove strategy, implement process, oversee creative briefing & deliverables for Creator Marketing’s social agency

Los Angeles, California, United States

Micrashell by Production Club - Social Media Strategist • Led social media strategy for the launch of Micrashell, a concept design of a futuristic hazmat-type suit that allows for social interaction without the fear of contracting Covid-19 or other diseases • Executed owned and influencer social campaign which resulted in 2.2MM+ views and 190MM+ impressions• Supported PR campaign which resulted in 560+ credible press hits including outlets like National Geographic, Time, Business Insider, Popular Mechanics, Forbes, Fast Company Complex, GQ, and moreThe Doe - Influencer Strategist • Developed influencer strategy for The Doe, a digital publication that shares verified, anonymous stories to promote civil discourse • Implemented influencer strategy focused on driving traffic to thedoe.com and promoting monthly merch drops Blis - Influencer Strategist • Developed and implemented influencer strategy for Blis, a cannabis company with a storefront in downtown Los Angeles

Greater Los Angeles Area

Led content, social media, influencer, and traditional marketing efforts for the launch of a new music festival: Intersect by Amazon Web Services. Our work was included in AdAge's Best Experiential Marketing 2020 roundup as Best Music Festival.• Content: - Led creative, production and distribution process for all festival content marketing campaigns• Social: - Led, developed and launched social strategies and campaigns for Intersect by Amazon Web Services - Oversaw creative ideation and development to deliver innovative, best-in-class campaigns - Partnered with Digital Director to develop fully integrated owned/paid social campaigns • Influencer: - Ideated and implemented influencer strategy for all Intersect by Amazon Web Services initiatives - Managed influencer budgets, contracting and travel - Oversaw Social Coordinator to ensure best in class day-to-day influencer communications - Evaluated executions during and after campaign launch for optimization• Traditional: - Led outreach, maintain communication and create strategy for OOH, print, radio and street team partners - Participated in creative development for traditional marketing efforts

Santa Monica, Ca

• Led the Red Bull Music, Art, Fashion and Dance social influencer strategy for the West Coast• Planned & executed a 360 communications plan for four Red Bull owned music festivals, totaling over 100 days of programming• Managed 50+ opinion leaders in an organic & paid social media influencer campaign which resulted in 96MM+ social media impressions for Red Bull Music Festival LA 2019, a festival that consisted of 21 events over 18 days • Managed 40+ opinion leaders in an organic & paid social media influencer campaign which resulted in 62MM+ social media impressions & 1.7MM+ views for Red Bull Music Academy Festival LA 2017, a festival that consisted of 23 events over 30 days • Produced two short documentaries for social-first release, organized influencer involvement in the piece and oversaw a distribution plan that included artist, influencer and partner channels, which generated 62.4MM+ social impressions and 3.4MM+ views • Collaborated with music festivals on owned and partner social posts, including a video for @coachella’s channels that targeted gen-z, female consumers and achieved 8MM+ social impressions and 200K+ views • Implemented artist social asset delivery system for real time posting during events, which doubled average artist social impressions from approximately 5MM+ per show to 10MM+ per show • Facilitated music and appearance licensing for social use with record labels by acting as liaison between artist and legal teams• Oversaw public relations campaigns for branded events and artist projects by managing an external agency team of 10 people, which boosted similar event media impressions by 50% from 2016 to 2017 • Reviewed social and editorial media tracking data after each project to maximize future campaigns • Set 2019 KPIs and budgets for Activation and Communications department during Red Bull’s annual business planning process • Please see my portfolio for more information - www.laurabrewr.com

Santa Monica, Ca

• Chosen as one of 16 high potentials from pool of 3000 applicants for an 18 month graduate rotational program • Owned regional media outreach and social influencer campaign for a collegiate marketing initiative, resulting in 4MM social media impressions and establishing a global best practice in Collegiate Marketing • Project managed 360 Activation plan for a Red Bull music/tech event, leading to the second most viewed Snapchat takeover of all time on @RedBull (at the time)• Developed and created content for a social media campaign utilizing 15 fashion, dance and athlete influencers with a combined following of 3MM+ to span over 30 days of music festival-style programming in November 2016 • Compiled media lists, crafted pitch materials and handled print, broadcast and online media outreach for music and sports Red Bull events, contributing to reaching regional KPI of 550MM media impressions • Managed budgets up to $30K for special projects including global film premieres and innovative music/tech events • Planned, implemented and managed budgets for paid social campaigns on Facebook, Instagram and Twitter for Red Bull Music Academy Radio and monthly music showcases for the entire West Coast • Hosted media onsite at 30 Days in LA (Los Angeles based month-long music festival), Red Bull Music Academy Radio Pop Up, monthly music showcases, global sports event series and more • Oversaw Red Bull Sound Space relationship with KROQ by aligning with KROQ’s public relations and artist management teams and handling media pitching • Expanded brand relevance with multicultural millennials by developing and executing Red Bull focused Snapchat story concepts to host on Hispanic-focused handles • Managed work load of freelance agencies and ensured all efforts were up to Red Bull premium standards• Performed real-time tracking and analysis of media impression numbers for all sports, culture and athlete projects

Athens, Georgia Area

• Led intern program by hiring and managing team of three• Managed social media content calendars with a focus on evergreen initiatives for entertainment companies • Created and executed a plan to redesign Epting Events' current website• Researched and developed Epting Events' brand identity and utilize this brand in every element of the redesigned website• Wrote and edited all copy for the site• Monitored website traffic via Google Analytics to increase web presence by targeting website visitor origin points

Athens, Georgia Area

• Promoted from intern to Social Media and Digital Creative Specialist in four months • Conducted research using an event database and created a plan targeted to current and past clients to retain or regain their business by using targeted marketing collateral• Assisted event coordinators in marketing to new clients by facilitating client meetings• Designed centerpieces and table settings for showroom • Prepared social media calendars for Facebook and Twitter • Participated in a semester long event planning project focused on coordinating vendors and handling logistic issues associated with event planning

Athens, Georgia Area

• Coached a team of four to meet sales goals by helping them to better their sales approach• Provided a unique, engaging experience to each customer to ensure that they will return to our store• Boosted team morale by consistently coming to work with a positive, energetic attitude

Athens, Georgia Area

• Directed six-member team working for the University of Georgia's student-run public relations firm in the compilation of a plan to fundraise and raise awareness about Out of Darkness, an Atlanta nonprofit fighting human trafficking • Prepared print and online marketing materials using InDesign for an annual fundraising event that raised $25,000• Created and executed a social media campaign to raise awareness about annual fundraising event leveraging Facebook and Twitter • Designed an ambassador program for Out of Darkness on the University of Georgia's campus scheduled to launch Fall 2014

Athens, Georgia Area

• Prepared a public relations plan to raise awareness about the nonprofit, environmental film festival • Compiled and executed a social media plan leveraging Facebook and Twitter to keep key audiences engaged and interacting with the festival• Promoted EcoFocus Student Nights on the University of Georgia's campus which resulted in doubling student attendance from the previous year• Collaborated with caterers and decorators to host the festival

Tifton, Georgia

• Researched venues, marketing agencies, bands and models across the United States for photo shoot bookings• Organized HelpPortrait, a holiday charity event, by creating a Facebook group to recruit volunteers and contacting nonprofit organizations to advertise the event by leveraging their social media accounts

Bachelor Of Arts (B.A.), Public Relations And Communication

Grady College Travel Writing: Prague, Czech Republic

• Worked with environmental science professors at Charles University to write a hard news article detailing the history of coal emissions.

Communication, General