Laura Briggs Email and Phone Number
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Strategic commercial leader focused on delivering customer value to attain growth targets. Accomplished in building and motivating teams to exceed business objectives while optimizing the customer experience. Passionate about personal growth and coaching others to reach their fullest potential.
Ecolab
View- Website:
- rollins.com
- Employees:
- 10
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Vice President, Global Corporate Accounts And MarketingEcolab Jan 2024 - PresentSt. Paul, Mn, UsLead Corporate Accounts and Marketing for EcoSure, a division of Ecolab
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Global Marketing DirectorEcolab Oct 2021 - Dec 2023St. Paul, Mn, UsDevelop and champion strategies to grow EcoSure business globally, including new program and digital offering development, thought leadership and value communication.
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Senior Marketing ManagerEcolab Jan 2019 - Sep 2021St. Paul, Mn, UsLed Foodservice portfolio strategy team, including machine and manual warewash, kitchen hygiene, and water solutions offerings. Focused on identifying innovation opportunities while optimizing product mix to deliver top-line growth and margin improvement.
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Marketing ManagerEcolab Jul 2017 - Dec 2018St. Paul, Mn, UsMarketing strategy and execution for Quick Service Restaurant (QSR) segment, Large Fly and Small Fly programs, and predictive analytics across Pest Elimination business• Led marketing/sales roll-out of Ecolab Portal and Pest Insights dashboard tools globally• Enhanced Pest Insights offering to increase value delivered through Pest Elimination service• Led digital service report refresh and ongoing customer communication plans for Customer Experience program to positively impact customer retention
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Marketing ManagerEcolab Sep 2016 - Jun 2017St. Paul, Mn, UsDeveloped and marketed Equipment Care commercial kitchen equipment maintenance and repair services-Led efforts to refresh marketing materials to highlight core competencies and value proposition-Reinvigorated Solution Stories program to share customer success with Equipment Care services-Conducted Voice of Customer research to determine key innovation opportunities and prioritize business focus
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Senior Product ManagerExact Oct 2015 - Aug 2016Delft, Zh, NlImplementing holistic product management processes to improve overall business results. Managing JobBOSS software product portfolio and creating product roadmap based on Voice of the Customer and market analysis.-Completed portfolio review to sunset legacy releases and provide recommendations on underperforming offerings-Recommended strategic pricing adjustments to deliver increase in add-on license revenue-Relaunched product marketing collateral with enhanced value messaging in place of feature-oriented marketing-Implemented New Product Introduction (NPI) process to gain organizational alignment on product roadmap while ensuring release readiness and attainment of business objectives-Prioritized product requirements for Development team within Agile development process -
Manager, Product MarketingEmerson Process Management, Process Systems And Solutions Dec 2014 - Oct 2015St. Louis, Mo, UsPromoted to lead Product Management team for plant asset management reliability hardware and software offerings.-Spearheaded marketing launch of award-winning product enhancement that resulted in a time savings of over 80% on device configuration project startups-Coached team to fully meet goals and objectives, resulting in management recognition for improved team performance and morale-Developed and managed product roadmap and strategic marketing plans for product lines, with a focus on driving profitable sales and market share growth-Provided clear product requirements and priorities using a blend of Waterfall and Agile development processes-Managed existing NPI process cross-functionally to ensure powerful, results-driven product launches -
Product Marketing ManagerEmerson Process Management, Process Systems And Solutions Feb 2007 - Nov 2014St. Louis, Mo, UsManaged AMS Suite: Intelligent Device Manager product line globally, including product roadmap development, launch plan creation and execution, ongoing product marketing plans, and market research to determine forecasted sales impact of new product features.- Recommended high-impact product features, resulting in 22% sales growth over tenure- Managed pricing strategies to achieve incremental profit year over year for existing product capabilities- Led product management adoption of phase gate process to formalize activities and drive process improvements- Developed project direction statements that guided developers' implementation- Built business cases to support product direction decisions- Championed customer-driven product requirements to support customer business drivers- Executed marketing plans for new releases to drive new revenue opportunities- Initiated process re-engineering to improve product enhancement request process
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Sales Support SpecialistEmerson Process Management, Process Systems And Solutions Oct 2004 - Feb 2007St. Louis, Mo, UsProvided compelling presentations and technology demonstrations to field sales and customers, supported multi-channel distribution and sales efforts, and positioned products and technologies to ensure competitive wins.- Redesigned outdated multimedia demonstration CD to include new product functionality- Facilitated planning and coordination of sales meeting of over 200 attendees, resulting in renewed sales focus on product- Created marketing collateral and provided technical and sales strategy guidance for 5000 member sales force- Architected software systems in conjunction with distributed control systems for large customer projects
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Inside Sales RepresentativeEmerson Process Management, Process Systems And Solutions Jul 2003 - Oct 2004St. Louis, Mo, UsAchieved 115% of sales goalPartnered across departments to establish and promote Knowledge Management suite to drive process improvementConsistently met 100% goal in quote follow-up initiative
Laura Briggs Skills
Laura Briggs Education Details
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Carlson School Of Management, University Of MinnesotaMarketing -
University Of MinnesotaComputer Science
Frequently Asked Questions about Laura Briggs
What company does Laura Briggs work for?
Laura Briggs works for Ecolab
What is Laura Briggs's role at the current company?
Laura Briggs's current role is Vice President, Global Corporate Accounts and Marketing.
What is Laura Briggs's email address?
Laura Briggs's email address is ma****@****umn.edu
What is Laura Briggs's direct phone number?
Laura Briggs's direct phone number is (800) 822*****
What schools did Laura Briggs attend?
Laura Briggs attended Carlson School Of Management, University Of Minnesota, University Of Minnesota.
What skills is Laura Briggs known for?
Laura Briggs has skills like Product Management, Cross Functional Team Leadership, Product Marketing, Product Development, Management, Automation, Market Analysis, Strategic Planning, Marketing, Marketing Strategy, Product Launch, Competitive Analysis.
Who are Laura Briggs's colleagues?
Laura Briggs's colleagues are Todd Krajnak, Schwann Brown, Dan Motz, Eric Hale, Sarah Scott, Dee Duncan, Francisco Guevara Cardona.
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