Laura Briggs Email & Phone Number

St. Paul, Mn, Us

Lead Corporate Accounts and Marketing for EcoSure, a division of Ecolab

St. Paul, Mn, Us

Develop and champion strategies to grow EcoSure business globally, including new program and digital offering development, thought leadership and value communication.

St. Paul, Mn, Us

Led Foodservice portfolio strategy team, including machine and manual warewash, kitchen hygiene, and water solutions offerings. Focused on identifying innovation opportunities while optimizing product mix to deliver top-line growth and margin improvement.

St. Paul, Mn, Us

Marketing strategy and execution for Quick Service Restaurant (QSR) segment, Large Fly and Small Fly programs, and predictive analytics across Pest Elimination business• Led marketing/sales roll-out of Ecolab Portal and Pest Insights dashboard tools globally• Enhanced Pest Insights offering to increase value delivered through Pest Elimination service• Led digital service report refresh and ongoing customer communication plans for Customer Experience program to positively impact customer retention

St. Paul, Mn, Us

Developed and marketed Equipment Care commercial kitchen equipment maintenance and repair services-Led efforts to refresh marketing materials to highlight core competencies and value proposition-Reinvigorated Solution Stories program to share customer success with Equipment Care services-Conducted Voice of Customer research to determine key innovation opportunities and prioritize business focus

Delft, Zh, Nl

Implementing holistic product management processes to improve overall business results. Managing JobBOSS software product portfolio and creating product roadmap based on Voice of the Customer and market analysis.-Completed portfolio review to sunset legacy releases and provide recommendations on underperforming offerings-Recommended strategic pricing adjustments to deliver increase in add-on license revenue-Relaunched product marketing collateral with enhanced value messaging in place of feature-oriented marketing-Implemented New Product Introduction (NPI) process to gain organizational alignment on product roadmap while ensuring release readiness and attainment of business objectives-Prioritized product requirements for Development team within Agile development process

St. Louis, Mo, Us

Promoted to lead Product Management team for plant asset management reliability hardware and software offerings.-Spearheaded marketing launch of award-winning product enhancement that resulted in a time savings of over 80% on device configuration project startups-Coached team to fully meet goals and objectives, resulting in management recognition for improved team performance and morale-Developed and managed product roadmap and strategic marketing plans for product lines, with a focus on driving profitable sales and market share growth-Provided clear product requirements and priorities using a blend of Waterfall and Agile development processes-Managed existing NPI process cross-functionally to ensure powerful, results-driven product launches

St. Louis, Mo, Us

Managed AMS Suite: Intelligent Device Manager product line globally, including product roadmap development, launch plan creation and execution, ongoing product marketing plans, and market research to determine forecasted sales impact of new product features.- Recommended high-impact product features, resulting in 22% sales growth over tenure- Managed pricing strategies to achieve incremental profit year over year for existing product capabilities- Led product management adoption of phase gate process to formalize activities and drive process improvements- Developed project direction statements that guided developers' implementation- Built business cases to support product direction decisions- Championed customer-driven product requirements to support customer business drivers- Executed marketing plans for new releases to drive new revenue opportunities- Initiated process re-engineering to improve product enhancement request process

St. Louis, Mo, Us

Provided compelling presentations and technology demonstrations to field sales and customers, supported multi-channel distribution and sales efforts, and positioned products and technologies to ensure competitive wins.- Redesigned outdated multimedia demonstration CD to include new product functionality- Facilitated planning and coordination of sales meeting of over 200 attendees, resulting in renewed sales focus on product- Created marketing collateral and provided technical and sales strategy guidance for 5000 member sales force- Architected software systems in conjunction with distributed control systems for large customer projects

St. Louis, Mo, Us

Achieved 115% of sales goalPartnered across departments to establish and promote Knowledge Management suite to drive process improvementConsistently met 100% goal in quote follow-up initiative

Master Of Business Administration, Marketing

Bachelor Of Science (Bs), Computer Science