Our network navigates the dynamic situations you are facing to cut through the fog (and the bs). We focus on understanding customer needs, creating intuitive customer and employee experiences, developing smart omni-channel contact strategies, unlocking the power of data and automation, understanding organizational realities and optimizing investments to drive profitability.

Led the enterprise marketing for mid sized Gulf South bank serving TX. LA, MS, AL and FL supporting all lines of business including Consumer, Small Business, Commercial and Wealth. - Scaled omni-channel sales, doubling account growth, reducing cost per account by approximately 40%, and improving marketing conversion. - Salesforce and Client Data Champion: Outlined the marketing automation roadmap and identified emerging Salesforce Cloud functionalities to scale bottom-line impact. - Led valuation, negotiation, and activation plans for the Saints and Pelicans sponsorships. - Revitalized HW.com, increasing pull-through, online account applications, and homepage visits by 32%, while reducing the bounce rate by 70% and online account cost per lead by 75%. - Introduced comprehensive pro formas, ensuring accurate forecasting and effective budget management for investments. - Launched award-winning brand efforts, increasing consideration among new audiences.

Customer Experience | Business Growth | Marketing Strategy| Culture Change | Marketing OptimizationJoined Wells Fargo Consumer Financial Service Group to build out their Customer Experience efforts for the Credit Card business. Moved on to lead the Marketing Strategy & Insights team supporting Commercial Bank. During the first role, built out a team to focus on: End to End Customer Experience Design across the lifecycle of the customer; Customer Contact/Service Strategy; Customer Service Communications; digital servicing improvements and Voice of the Customer Insights & Oversight. Liaison across the enterprise with 1WF, Enterprise Marketing, Operational Risk, and Servicing Channel (Branch, Call Centers & Digital) partners to improve our customer experience and streamline our operating model. While serving in the second SVP role supporting Commercial Bank Strategic Marketing Insights & Analytics helped oversee annual planning, market research, marketing analytics and full funnel marketing strategies.

Marketing & Brand Strategy|Strategic Insights Design|Change Management Facilitation|Business Development|Spent two years as a marketing consultant as a Principal at Fogbreak Marketing and business development lead at Illumination Research. Helped corporations in transition leverage the insights and creativity of internal teams and engage customers to inform growth strategies. Services include: Brand Audits and Integrated Marketing Solutions; Ideation and Pipeline Building Sessions; and Consumer and Product Insights Research. Research Clients included: Disney Interactive, Fitbit, Costco, Interbrand, GE Health and Procter & Gamble. Client case study: Supported Schiff Nutrition, a TPG-backed publicly traded company (NYSE: SHF), to develop a robust innovation product pipeline. Work informed growth strategy resulting in the doubling of sales in less than two years and a $1.4B acquisition by Reckitt Benckiser

Marketing Leader| Communications Leader| Marketing Insights Leader|Brand StrategyOversaw marketing solutions for the Americas Region for the Leading Global Travel Content provider of digital and print content. Managed US Consumer Marketing,Trade Marketing, Social Media, PR, Design and Research/Analytic teams. Member of the Americas Management Leadership Team.

Brand Strategy| Integrated Channel Marketing| Emerging Channel Development | Sponsorship Negotiation | Experiential Marketing | Marketing Optimization | Targeting Model DevelopmentTen years of experience launching breakthrough and high performing consumer benefits and marketing campaigns such as the entertainment access benefit and the first social networking effort. Strong track record driving results in matrixed environment. Recognized with early promotions and Corporate awards for performance. Employee Recognition at American Express 2005 Chairman’s Award for Innovation - Entertainment Platform, one of four teams recognized corporate wide.2000 CCSG Champion – Selected as one of 40 employees within Consumer Card Organization recognized for outstanding performance. Selected as Outstanding Champion of Six Sigma for Charge Card Team.

Founded non profit 501-C3 to support alumni network with their ongoing commitment to service and transitioning to the next stage of their career, served as board chair until 2002.