Svp - Global Strategy & Business Development
Laura initiated and supported the firm's global strategic direction, organizational design, and alignment including: strategic brand and marketing communications, global business development, public relations & awareness campaigns creating new growth opportunities, revenue streams & efficiencies contributing directly to top line sales and organizational profitability.Her role included orchestrating the positioning, value proposition development, and marketing resulting in a refreshed company name, identity, standards, and fully integrated B2B and B2C sales and marketing platform (including web, video, digital, interactive, & collateral content development), both domestically and globally. She was responsible for initiating the company's mission, vision and core values, reshaping organizational structure to align both people and processes with the strategy and core competencies of the firm. Her contributions and support of the integrated route-to-market™ approach aided in greater control over costs & assets with measurable results across the firm's portfolio. Through client and team development, Laura built awareness and sales-generating opportunities contributing to a 43% increase in revenue within 2 years. Additionally she was responsible for the design-through-buildout of 53,000 sq. ft. HQ office inclusive of workflow, technology and space planning, construction design & management, furnishings, budget and relocation of 200+ employees, resulting in a “branded environment” collaborative space for the firm, its' clients, and employees.