Laura Williams, Cude Email & Phone Number

Full-time wife, mother, teacher.

Contributed to parenting and faith sections as a writer and social media creator.-Featured on platform with 30K followers.-Hosted Instagram takeover for 10K followers that garnered 5% engagement rate.

-Tested a variety of products, from baby toys to board games to craft kits.-Prepared feedback and wrote reviews for company website.-Staged product photos for social media.

Lead corporate content strategy to enhance brand reputation and inspire employee engagement.Key Accomplishments:• Editor of internal newsletter targeting leaders across the company. Built and launched new strategy and interactive design for the newsletter, maintaining a 90% open-rate and 80% engagement rate.• Wrote communications on behalf of the CEO, including blog posts and video scripts.• Developed and executed strategic communications plans for senior executives to engage, motivate and inform employees.• Sent surveys to employee base and used data to drive improvements. • Tested, analyzed and scaled new communications tactics and initiatives, including podcasts and internal social media.• Coordinated, planned and implemented company-wide events.

Madison, Wisconsin Area

Provide strategic consultation in support of the Consumer Experience business.Key Accomplishments:• Consulted on social media, blog & press strategies. Built organic social media plan for inbound marketing campaign that obtained 200 journey opt-ins.• Created the company's first national social media contest that recognized 20 community-minded kids across the country, garnering over 1 million social impressions and 33 media placements. • Drove initiatives to enhance company blog visibility that increased subscriptions by 2,000 in one year.• My savvy social media skills earned me an invitation to present at the 2018 Annual Social Media Conference in Boston, MA where I educated attendees on “How to Engage Multicultural Audiences on Social Media.”

Mount Horeb, Wisconsin

Capture photos and videos of local festivals for event Instagram profiles.

Created weekly content targeting millennials and promoted organically through social media.Key Accomplishments:• Utilized actionable SEO techniques and shared content strategically on multiple social channels, garnering thousands of article views and shares. • Recognized as a top creator in my community based on demonstrated strategic social sharing skills and high engagement results.

Managed social media presence for the College of Engineering, Mathematics, and Science and the Department of Media Studies.Key Accomplishments:• Developed social media strategy that increased number of followers by over 40% in the first year.• Produced compelling visual content that highlighted student life, including videos, photos, articles, and live-streamed campus events.• Transformed student-led media on campus, convincing Dean to expand social media team from one employee to six. Interviewed and hired candidates.• Monitored and analyzed progress on all social media efforts, and presented analytics reports to leadership.

Wrote content for university website and feature articles for various university publications.Key Accomplishments:• Composed press releases that resulted in significant media placements with Wisconsin Public Radio, WKOW 27 News, Channel 3000, The Platteville Journal, and Dubuque Telegraph Herald.• Wrote speaking points used by Deans and Chancellor at commencement ceremonies. • Assisted with strategy development, video production, and script writing for UW-System Board of Regents meeting, hosted by UW-Platteville.• Regularly pitched story ideas to PR Director.

Editor & key contributor for the monthly newsletter for the College of Engineering, Mathematics, and Science—the largest degree program at UW-Platteville. Key Accomplishments:• Challenged stagnant format of a monthly print publication, convincing Assistant Dean to transform into dynamic email newsletter. Ultimately, saved the university over $3,000/yr in annual printing and mailing costs and increased subscriptions by 4,000.• Wrote 4-5 pieces of content per month. Interviewed nearly 200 professors, faculty, students, and alumni, and built meaningful relationships to generate content ideas.

Created, managed, and distributed content for internal clients. Key Accomplishments:• Built communication plan for integrated campaign to promote corporate award winners. Produced video features and written stories used strategically across internal and external platforms.• Developed idea to launch company Snapchat account to create engaging stories and humanize the CUNA Mutual brand. Proposed plan to the Social Media manager and launched the account. As a result, over 105 followers were gained within the first month.• Wrote communication on behalf of the CEO inviting 200 credit union executives to join an online research community. • Increased awareness about the company through the development of newsletter articles and intranet content.

Madison, Wisconsin Area

Created communications to influence strong business results and inspire employee commitment, including: articles and visual communications for employee publications, news releases, and social media content.Key Accomplishments:• Created content aligned with the company’s social media strategy. Built editorial calendar and daily social media content calendar to plan and schedule posts.• Organized and executed a company-wide event at a Madison Mallards baseball game that was attended by over 1,500 employees. Built communication plan, wrote corporate announcements to promote the game, coordinated ticket distribution and volunteer shifts. • Designed marketing brochure for Finance Internship Program that was distributed at career fairs in 7 different colleges throughout the Midwest.• Assisted with development of crisis communications plan. Composed a communication guide for company spokesperson with guidelines for interacting with the media during a media briefing.

Madison, Wisconsin Area

Played integral role in large scale rebranding initiative for the top charity in the credit union industry. Key Accomplishments:• Worked closely with Director of Communications to roll out new logo, mission and vision statement, website redesign, and refreshed social media presence. • Researched and proposed social media advertising strategy that tripled number of followers.• Led production of annual report, including infographic design, layout, and copywriting.

Evansville, Wisconsin

Operated the store independently. Duties included: opening and closing store, assisting customers with sales and scheduling large item pick-ups, operating the cash register, and making daily deposits. Set up furniture and item displays so the store looked appealing.

• Revitalized social media presence by creating content that promoted member businesses and chamber-related events, doubling the amount of followers.• Organized and promoted citywide events including the Evansville Business Expo and Chamber Golf Outing, along with numerous smaller events like Ribbon Cutting ceremonies and monthly membership meetings.• Designed and produced eye-catching posters for Chamber events, incorporating my own photography. Wrote weekly e-mail newsletters.• Managed raffle ticket distribution and money collection for fundraising event that generated $32,000 in revenue.• Maintained office financial accounts with Intuit QuickBooks and Microsoft Excel.

Madison, Wisconsin Area

Researched and wrote radio show segments. Performed on air with team of co-hosts. Selected songs for featured music.