Laura Williams, Cude Email & Phone Number

Full-time wife, mother, teacher.

Contributed to parenting and faith sections as a writer and social media creator.-Featured on platform with 30K followers.-Hosted Instagram takeover for 10K followers that garnered 5% engagement rate.

-Tested a variety of products, from baby toys to board games to craft kits.-Prepared feedback and wrote reviews for company website.-Staged product photos for social media.

• Lead corporate content strategy to enhance brand reputation and inspire employee engagement.Key Accomplishments:
• Editor of internal newsletter targeting leaders across the company. Built and launched new strategy and interactive design for the newsletter, maintaining a 90% open-rate and 80% engagement rate.
• Wrote communications on behalf of the CEO, including blog posts and video scripts.
• Developed and executed strategic communications plans for senior executives to engage, motivate and inform employees.
• Sent surveys to employee base and used data to drive improvements.
• Tested, analyzed and scaled new communications tactics and initiatives, including podcasts and internal social media.

Madison, Wisconsin Area

• Provide strategic consultation in support of the Consumer Experience business.Key Accomplishments:
• Consulted on social media, blog & press strategies. Built organic social media plan for inbound marketing campaign that obtained 200 journey opt-ins.
• Created the company's first national social media contest that recognized 20 community-minded kids across the country, garnering over 1 million social impressions and 33 media placements.
• Drove initiatives to enhance company blog visibility that increased subscriptions by 2,000 in one year.
• My savvy social media skills earned me an invitation to present at the 2018 Annual Social Media Conference in Boston, MA where I educated attendees on “How to Engage Multicultural Audiences on Social Media.”

Mount Horeb, Wisconsin

Capture photos and videos of local festivals for event Instagram profiles.

• Created weekly content targeting millennials and promoted organically through social media.Key Accomplishments:
• Utilized actionable SEO techniques and shared content strategically on multiple social channels, garnering thousands of article views and shares.
• Recognized as a top creator in my community based on demonstrated strategic social sharing skills and high engagement results.

• Managed social media presence for the College of Engineering, Mathematics, and Science and the Department of Media Studies.Key Accomplishments:
• Developed social media strategy that increased number of followers by over 40% in the first year.
• Produced compelling visual content that highlighted student life, including videos, photos, articles, and live-streamed campus events.
• Transformed student-led media on campus, convincing Dean to expand social media team from one employee to six. Interviewed and hired candidates.
• Monitored and analyzed progress on all social media efforts, and presented analytics reports to leadership.

• Wrote content for university website and feature articles for various university publications.Key Accomplishments:
• Composed press releases that resulted in significant media placements with Wisconsin Public Radio, WKOW 27 News, Channel 3000, The Platteville Journal, and Dubuque Telegraph Herald.
• Wrote speaking points used by Deans and Chancellor at commencement ceremonies.
• Assisted with strategy development, video production, and script writing for UW-System Board of Regents meeting, hosted by UW-Platteville.
• Regularly pitched story ideas to PR Director.

• Editor & key contributor for the monthly newsletter for the College of Engineering, Mathematics, and Science—the largest degree program at UW-Platteville. Key Accomplishments:
• Challenged stagnant format of a monthly print publication, convincing Assistant Dean to transform into dynamic email newsletter. Ultimately, saved the university over $3,000/yr in annual printing and mailing costs and.
• Wrote 4-5 pieces of content per month. Interviewed nearly 200 professors, faculty, students, and alumni, and built meaningful relationships to generate content ideas.

• Created, managed, and distributed content for internal clients. Key Accomplishments:
• Built communication plan for integrated campaign to promote corporate award winners. Produced video features and written stories used strategically across internal and external platforms.
• Developed idea to launch company Snapchat account to create engaging stories and humanize the CUNA Mutual brand. Proposed plan to the Social Media manager and launched the account. As a result, over 105 followers were.
• Wrote communication on behalf of the CEO inviting 200 credit union executives to join an online research community.
• Increased awareness about the company through the development of newsletter articles and intranet content.

Madison, Wisconsin Area

• Created communications to influence strong business results and inspire employee commitment, including: articles and visual communications for employee publications, news releases, and social media content.Key.
• Created content aligned with the company’s social media strategy. Built editorial calendar and daily social media content calendar to plan and schedule posts.
• Organized and executed a company-wide event at a Madison Mallards baseball game that was attended by over 1,500 employees. Built communication plan, wrote corporate announcements to promote the game, coordinated ticket.
• Designed marketing brochure for Finance Internship Program that was distributed at career fairs in 7 different colleges throughout the Midwest.
• Assisted with development of crisis communications plan. Composed a communication guide for company spokesperson with guidelines for interacting with the media during a media briefing.

Madison, Wisconsin Area

• Played integral role in large scale rebranding initiative for the top charity in the credit union industry. Key Accomplishments:
• Worked closely with Director of Communications to roll out new logo, mission and vision statement, website redesign, and refreshed social media presence.
• Researched and proposed social media advertising strategy that tripled number of followers.
• Led production of annual report, including infographic design, layout, and copywriting.

Evansville, Wisconsin

Operated the store independently. Duties included: opening and closing store, assisting customers with sales and scheduling large item pick-ups, operating the cash register, and making daily deposits. Set up furniture and item displays so the store looked appealing.

• Revitalized social media presence by creating content that promoted member businesses and chamber-related events, doubling the amount of followers.
• Organized and promoted citywide events including the Evansville Business Expo and Chamber Golf Outing, along with numerous smaller events like Ribbon Cutting ceremonies and monthly membership meetings.
• Designed and produced eye-catching posters for Chamber events, incorporating my own photography. Wrote weekly e-mail newsletters.
• Managed raffle ticket distribution and money collection for fundraising event that generated $32,000 in revenue.
• Maintained office financial accounts with Intuit QuickBooks and Microsoft Excel.

Madison, Wisconsin Area

Researched and wrote radio show segments. Performed on air with team of co-hosts. Selected songs for featured music.