Laura Cadden Email & Phone Number

Sparrows Point, Maryland, Us

• Initiate and direct email, social media, and direct mail B2B marketing strategies, driving engagement across Arnold Packaging's core offerings: Packaging Supplies, Custom Container Manufacturing, and End-of-Line Automation. Utilize split-testing and segmenting where most effective. • Developed and maintain a comprehensive content calendar. Create, edit, and execute email and social campaigns in HubSpot, and optimize WordPress content using SEO best practices.• Monitor the HubSpot CRM to ensure database accuracy, enhance list deliverability, and support the Sales Team with reliable account information.• Use SalesIntel and VisitorIntel to find prospects.• Manage and update company website and vendors. • Collaborated with the Art Director to launch an eCommerce website. Manage site updates and use HTML coding to enhance product descriptions and overall site presentation. Support users as needed. • Oversee Google Ads campaigns and coordinate print advertising to support multi-channel marketing initiatives.• Leverage Google Analytics to monitor site reach, etc. • Foster partnerships with trade associations and organize company events to strengthen brand presence.• Provide monthly and bi-weekly reporting for teammates and conduct regular competitive analyses. • Serve on the Executive Team and supervise a team of two creative marketing professionals.• Arrange internal company celebrations.

• From Jan 2021 to Nov 2021, worked with German publisher (Verlag für die Deutsche Wirtschaft AG) to establish this US financial research publishing house (later merged into Financial Media Corp). Served as Marketing Director and put in place marketing and editorial practices, assisted in the hiring accounting, legal, editorial, support and creative talent, launched free and paid publications, wrote reports and white papers, edited content, etc. Used WordPress and ActiveCampaign to post and email content. Applied audience segmentation strategies to email marketing to increase revenue. Created automated lifecycle campaigns.• From Nov 2021 to June 2022, worked with an art instruction company with the express goal of increasing video sales. In a Marketing Director role, I worked with the CTO to consolidate 3 branded retail websites and the associated email lists. Established product verticals, email compliance procedures, campaign-based email marketing calendar, refocused business to sell by verticals, and quadrupled marketing mailings, resulting in increased video sales year over year. Implemented email segmentation plus accurate tracking – and reporting – for all direct marketing efforts. Moved emphasis from DVDs to digital fulfillment for the video business and relaunched existing products, resulting in lower overall margins and higher profit. Switched shop website (Shopify) to all free shipping for tangible products. Created lifecycle marketing flows and launched lead-magnet funnel campaigns for products and events. Wrote and edited marketing emails and all support copy for most successful webinar sales in company history ($80K). Did final proof of email content before sent out via MailChimp.

• Oversaw editorial team for this financial publishing company with a focus on content marketing. Implemented source documentation on all publications, products, and their details for the easy reference of all staff and for mapping clear upsell/lifetime funnels. • Wrote, edited and deployed email sends in SalesForce Marketing Cloud, edited and posted content via WordPress using SEO best practices. • Coordinated weekly live Zoom events – hosting financial experts and upselling products resulting in sales of roughly $10K/month. • Wrote email renewal campaigns and ad copy. Used SalesForce Sales Cloud for tracking editorial mention results and uploaded triggered journeys in SalesForce Marketing Cloud and Optimizely.

Lee, New Hampshire, Us

• Established new email scheduling procedures using Asana to allow for global team sends overnight. • Quadrupled marketing emails using audience segmentation and split testing – assisting in monthly revenue climbing from around $2 million per month to around $10 million per month. • Launched a free newsletter, a back-end trading service and two front-end stock investing products resulting in over $1 million in revenue in one year. I also edited fulfillment and marketing copy, reviewed and approved emails before they were sent, and updated website content.

Baltimore, Maryland, Us

Worked with international divisions of Agora Financial on effective marketing strategies for financial publications in strictly regulated markets. Advised on campaign KPIs, scheduling and testing… with a close eye on legal restrictions and branding objectives. Negotiated strategic partnerships. Decision was made to no longer support international divisions and this role became obsolete.

• As marketing director for The Institute for Natural Healing, an alternative health publisher, I revised the email marketing strategies, calendar and list segmentation to increase net revenue from $2.5 million to $2.7 million, year over year. • Managed and mentored a two-person marketing team.• Worked with copywriters to improve results with constant testing... and clear - and objective - conclusions. Updated entire team with results in an ongoing monthly report. • Regularly reviewed and optimized email welcome guantlets and offer upsells and cross sells for maximum conversions/cart value. • Served as voice talent for promotions.

• Revamped the direct marketing strategies of The Oxford Club contributing to gross revenue rising from $12 million (2012) to $64 million (estimated 2017) – an increase of over 433% in five years. In that time, paid readership rose from 60 thousand subscribers to over 150,000 – an increase of over 200%. • Optimized marketing segments using Agora’s proprietary CRM and optimized automated email upsell and retention funnels.• Hired, developed and managed a team of 20 marketers and video/graphic design professionals to provide the best possible presentation of financial research sales copy – and maximize its exposure. Created detailed procedures, marketing calendar, and a copy process schedule to keep the extended company focused on upcoming campaigns. Implemented targeting strategies for email campaigns to optimize overall results. Established regular reporting and team presentations to keep colleagues and management informed of success of campaigns and testing results. Monitored profit and loss statements for all products and free newsletters. • Worked closely with copywriters throughout the initial idea phase, headline and lead creation, legal review, and launch of promotions. Goals were to find the most effective offer (price point/refund policy), format (VSL, direct mail, HTML), and identify the best marketing channels and testing options. • Developed strong relationships with marketers at other companies. Mentored marketers and managers both within Agora and without.

• Worked directly with copywriters (both in-house and freelance) to develop effective promotions and offers to acquire new newsletter (frontend) subscribers primarily from email and direct mail lists. • Ushered promotions through Legal, Design and Web teams.

• Organized the direct marketing strategies and overall organizational aspect of Money Map Press helping to increase the gross revenue from $6 million (2009) to over $10 million (2010). An increase of 66% in one year.• Established a marketing calendar and procedures, redesigned order forms to increase conversions, and hired and developed an effective marketing team. Also worked closely with copywriters to keep sales letters fresh and effective. Wrote copy and reports as needed.• Expanded relationships with other divisions of Agora and outside companies to get promotions greater exposure to qualified customers.

• Product Manager / Content Writer/Editor / Operations / Customer Service for this Agora startup. • Learned all aspects of Agora's administrative database from customer records, to updating product descriptions, to creating all marketing tracking codes.• Wrote and copyedited articles for the eletter and paid newsletter. Researched and made stock recommendations. Penned promotions as lead generation copy and fulfillment reports. • Posted content website, designed, uploaded promotions, updated online portfolios and all legal backup.• Created orderforms in Agora's initial eCommerce system (OPIUM).

Baltimore, Md, Us

• Worked with the Group Publisher on delivery, development and marketing of subscription financial research services. Created regular and special renewal efforts. • Formatted and emailed investor research alerts via Lyric, then Message Central. Created targets to improve effectiveness and avoid list fatigue for promotional campaigns.

Hunt Valley, Md, Us

• Scheduled appointments and presented services to potential clients. Maintained existing client relationships. • Created and implemented all marketing campaigns and involved materials. • Coordinated, edited, and sent out quarterly newsletter to customers via Constant Contact. Registered, planned and coordinated attendance of key personnel at industry tradeshows.• Trained all new managers on SalesLogix database as certified Systems Administrator.

Towson, Md, Us

• Started in 1996 as a front desk clerk then worked my way up. Solicited, booked, arranged catering, and planned events with a team of three managers. • Created and oversaw implementation of catering and marketing action plans. Prepared and presented a yearly catering budget, monthly financial anticipated revenue reports and weekly forecasts. • Fostered relationships with local businesses and organizations that used our facilities. Served as the hotel's representative on the Towson Business Association's Board of Directors.