Laura Cahill Email & Phone Number

Syracuse, Ny, Us

Syracuse, Ny, Us

Los Angeles, California, Us

• Oversight of dynamic, cross functional content strategy and development across Product, Operations, Engagement, Demand Generation, Design, Customer Insights and Government Programs• Collaboration to develop and implement uniform brand standards; product packaging & naming; strategic, omnichannel marketing and communications programs and tactics; planning and initiative development in support of go-to-market launches of SaaS healthcare engagement solutions• Development and implementation of research-based, portfolio of materials to support a broad, omnichannel health engagement solutions catalog and build deeper, more meaningful relationships between healthcare organizations & their members through the implementation of intuitive conversational engagement strategies• Planning & creation of a diverse set of integrated marketing & content assets (white papers, case studies, blogs, product sheets, social posts, web content, news releases, by-lined articles, etc.) to optimize communication with diverse, multicultural and often underserved communities and address gaps in care through messaging supported by research-based analytics and a deep understanding of Social Determinants of Health and Behavioral Science principles• Tracking, measurement, evaluation and reporting of customized, targeted healthcare solutions outcomes through the analysis and extrapolation of KPI data of implemented programs in collaboration with Account Management teams and Behavioral Science personnel to design and report finalized outcomes data to enable lead generation & sales teams to demonstrate key product attributes, benefits & ROI• Oversight & development of diverse Thought Leadership program, positioning organizational SMEs as industry experts in their specialty areas. Program initiatives: Webinars, blogs, social posts, influencer partnership & collaboration, strategically timed and placed media materials in alignment with days of observance & editorial calendars of key media outlets

• Analyze clients’ products, services and business models to identify and actualize marketing opportunities • Develop strategic marketing and communications plans, branding strategies, sales & promotional strategies, corporate identity kits, and online marketing presence through web identity and social media • Apply demographic and psychographic analytics of targeted consumers and end users to ensure maximum ROI through competitive pricing analysis, development of advertising campaigns, creative execution, direct marketing initiatives and promotional events; Solicit and negotiate vendor agreements to fulfill collateral needs • Build targeted media contacts databases, specific to industry and strategic marketing tactics and cultivate media contact relationships for ongoing dissemination of client news, product and business announcements• Produce launch strategies for publications and new product launches, specific to the geographic market of launchFocus areas: Higher Education, Publications, Consumer Products, Professional Sports Marketing, Food/Beverage & Hospitality, Community Relations, Trade Relations, Internal & External Corporate Communications, International, National & Regional Media Relations for Consumer & Business-to-Business

Syracuse, Ny, Us

• Content Marketing: Oversight and coordination of strategic and tactical execution of content optimization through keyword research, identification of key performance indicators (KPIs), competitive gap analyses, search engine and site optimization. Research, development and writing of site content optimized to achieve specific target goals and objectives. Research, development, placement and positioning of guest post opportunities to align with product strategies. • Influencer Marketing: Research, development and management of key influencer databases in client-specific categorical genres. Outreach, cultivation and maintenance of influencer relationships. Development of mutually beneficial agreements to enhance the proliferation of targeted social media followings. Negotiation of sponsorship and partnership terms of Influencer agreements. Writing, pitching and outreach surrounding customized content and posts, specific to campaign strategies and initiatives. Tracking, measurement, evaluation and reporting of earned media value to demonstrate ROI.• Public Relations: Write and revise client and corporate media communications and collateral materials; authored articles, case studies and white papers. Manage research, planning coordination, implementation, measurement, evaluation and reporting for all tactical executions including; media relations, corporate and client case studies, executive speaking engagements, community relations initiatives, trade shows, congresses, and special events. Research, develop and maintain media contacts databases for traditional and non-traditional media. Coordinate and manage • Oversee the development of new business proposals, presentations, analysis and reporting of ongoing account performance and articulate account progress to clients Focus areas: Pharmaceutical; Medical Devices; Healthcare; Consumer Packaged Goods; Financial Services; Legal Services; Telecommunications; Network Logistics and Data Management

• Provide strategic counsel for planning, management and tactical execution of client initiatives to optimize search engine presence, including; brand development and strategy adherence, product positioning in search engines, keyword implementation, landing page content, title tags, social media presence, influencer marketing, industry announcements, executive & corporate positioning/online reputation management (ORM), and community relations initiatives• Manage research, planning coordination, implementation, measurement, evaluation and reporting for all tactical executions including; media relations, corporate and client case studies, executive speaking engagements and events• Identify and develop strategic programs to meet and exceed customer goals• Identify, develop and assure delivery of quality of client service; client advocacy• Represent clients' interests by effectively identifying and communicating business goals and objectives, contractual and non-contractual expectations, deliverables, and other factors to team • Write and revise client and corporate media communications and collateral materials; authored articles, case studies, white papers, web page/site content, product feature pages, corporate correspondence and industry/trade presentations• Utilize analytic platforms such as Google Analytics, Conductor and HubSpot to identify key performance indicators (KPIs) and make data-driven decisions to support business recommendations and maximize return on investment• Oversee the analysis and reporting of ongoing account performance and articulate progress to clients• Coach, mentor, and direct team development to ensure consistent performance towards client goalsFocus areas: Search Engine Optimization; Internet & E-Commerce Solutions; Endpoint & Predictive Security; Hospitality; Travel & Tourism; Higher Education; Fine Jewelry & Gemstones; Consumer Goods; Product Evaluations; Point Of Sale Devices; Internal & External Corporate Communications,

• Development and maintenance of client relationships; assurance of delivery of quality of service• Represent client's interests by effectively identifying and communicating business goals and objectives, contractual and non-contractual expectations, deliverables, and other factors to team members• Ongoing analysis and measurement of results of engagement marketing campaign performance metrics to ensure focus on client KPIs • Reporting, analysis and articulation of ongoing account performance• Oversee scheduling and organization of client account calls, meetings, presentations and related materials and/or reports• Coaching, mentoring, and teaching team to ensure consistent performance towards client goals• Identification and development of strategic programs to meet and exceed customer goals• Planning and forecasting of tactics that support program success • Utilization of analytics and other relevant data to identify key performance indicators and make data-driven decisions to support business recommendations and to communicate client’s return on investment

• Supported Cooperative Learning Strategies for students at all levels • Instructed students in various fields of study, including; English Language Arts, Mathematics, Science, Humanities, History, Health and Physical Education• Applied modified instruction tactics to maintain classroom proficiency and harmony• Executed developmentally appropriate practices to support a multi-culturally diverse group of students, and adapted lesson plans to support IEP, ESL and ELL students at all levels

East Syracuse, New York, Us

• Management, scheduling, and supervision of organizational solicitations and delivery schedule for Requests for Qualifications and Requests for Proposals; Management of submission deadlines and preparation of proposal packages in individually specific formats, as requested by the NYSDOT, NYSTA, NYPA, and various Counties, Cities, Towns, Villages and Boroughs across New York State • Submission of all forms in adherence to RFQ/Proposal form specifications; i.e.: NYSDOT Form 255c, GSA Form SF330, NYSDOT Design-Build Appendix C, etc.• Ongoing management of internal resume database outlining the education, qualifications, specialized training, certifications and professional experience for 8 Project Managers, 19 Professional Engineers, 30 Construction Inspectors, 8 Land Surveyors, and ~15 various other personnel• Development and implementation of a Corporate Branding Strategy and Marketing Communications Plan including the management and oversight of the firm’s advertising strategy, promotional efforts, community relations, corporate digital presence and social media strategies; including presence on Twitter, YouTube, Instagram, Facebook, and LinkedIn • Oversee the development and maintenance of a targeted, industry-specific media contacts database, and execute strategic marketing tactics to cultivate media contact relationships for ongoing dissemination of company news, personnel announcements, project designations, awards and accolades.• Manage corporate trade opportunities at regional, State and National trade shows, conferences and conventions, including booth, display coordination, corporate identity package development, promotional item dissemination and media and presentation training for corporate executives.Focus areas: Civil Engineering; Highway & Bridge Engineering; Biennial Bridge Inspection; Design; Survey; Construction Inspection; Event Planning & Management; Corporate Communications; Community Relations; Regional, State & National Media Relations

East Syracuse, New York, Us

• Manage coordination, planning, and tracking of internal new product launch initiatives, new service offerings and divisional product adoption/usage rates• Function as liaison between engineering team and divisional marketing directors for identification of key product attributes and development of product briefs, execution strategies, promotional marketing materials, and public relations materials• Develop and maintain vendor & cable MSO relationships, track and disburse technology alerts, pitch schedules, and programming updates and coordinate cooperative marketing initiatives with major programmers and production studios • Research & track cable and satellite industry trends including competitive new product activities, vendor technology solutions, and new product developments among other cable operators• Direct and monitor analytics of product usage and viewership data. Produce quarterly and annual product and service reports, corporate summaries, and competitive analyses.

• Provide strategic counsel for planning, management and tactical execution of client initiatives, including brand development, promotional partnerships, product launches, product positioning, industry announcements, executive and corporate positioning, community relations, crisis management, and legislative affairs • Manage planning, research, coordination, implementation, measurement, evaluation and reporting for all tactical executions including; media relations, consumer case studies, product trials, product demonstrations, executive speaking engagements and special events• Write and revise corporate media communications and collateral materials. Field media inquiries, conduct print & on-air interviews, product demonstrations and provide special event and trade show support• Focus areas: Wireless Telecommunications, High-Tech, Community Relations, Sports Marketing, Trade Relations, Corporate Communications, National and Regional Media Relations

• Provide strategic counsel for planning, proposal, implementation, and evaluation of marketing and public relations campaigns for B-to-B, consumer and not-for-profit client accounts • Coordinate media relations and promotional schedules to coincide with integrated marketing efforts• Act as liaison for media contacts for special projects/feature stories • Write media alerts and news releases. Plan and execute press conferences and coordinate events• Layout/design of communications, releases and press kits • Prepare and format digital photography for editorial supportFocus areas: Consumer Products, Home-Décor, Sports Marketing, Corporate Communications, National and Regional Media Relations for both Consumer and Business-to-Business Public Relations

Undergraduate Degree, Creative Advertising And Marketing Communications

Education record