Innovative and high performing corporate communications executive with extensive global experience in internal and external communications, brand reputation building, issues and crisis management, public and media relations, strategic message development and employee engagement. Accomplished leader adept at delivering corporate stories through communications and marketing channels. Trusted advisor, partnering with C-level executives to articulate vision, align organization, and drive business through identified growth priorities. Significant agency as well as corporate experience.Areas of Expertise:Strategic CommunicationsInternal CommunicationsChange ManagementEmployee EngagementExecutive MessagingPublic RelationsMedia RelationsBrand Reputation BuildingIssues and Crisis ManagementMarketing Communications
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Vice President, Global Internal CommunicationsMcdonald'S 2010 - 2016Oak Brook, Il• Partnered with C-Suite leaders to deliver messaging and influential action across diverse audiences. • Directed employee engagement activities.• Led the audit of global employees to improve communications.• Managed biennial Worldwide Conventions, bringing together 15,000 franchisees, employees, and suppliers from across globe for business-critical, four-day event to align, inspire and direct system. -
Senior Director, Global Public RelationsMcdonald'S 2004 - 2010Oak Brook, Il• Managed public relations (PR) programs and activities to enhance brand awareness and visibility.• Oversaw a team of eight and public relations agencies.• Supported marketing initiatives and major entertainment and global sports partnerships.• Directed PR campaigns for the Olympics in Torino, Beijing, and Vancouver, the FIFA World Cup in Germany and South Africa, and partnership with DreamWorks Animation studios.• Enhanced awareness of Ronald McDonald House Charities.• Worked to protect brand reputation and create system readiness during ongoing challenges and crisis events.
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Director, U.S. MarketingMcdonald'S 2002 - 2004Oak Brook, Il• Directed U.S. brand activation of the company’s global partnership with The Walt Disney Company.• Partnered on promotion, creative, POP materials, and employee programs throughout the U.S.
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Director, U.S. CommunicationsMcdonald'S 2000 - 2002Oak Brook, Il• Spearheaded national PR and brand-building activities.• Delivered continuous counsel and support for franchisee-funded marketing calendar plans and programs.
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Marketing Director, Michigan RegionMcdonald'S 1998 - 2000Southfield, Mi• Led marketing, promotional, PR, and customer satisfaction activities for 100 franchisee and 550 restaurant region.• Managed team of eight, two advertising agencies and two PR agencies to drive sales, guest counts and brand reputation • Developed TV, radio, outdoor, print, and restaurant merchandising initiatives to drive the business..
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Senior Manager Of Public RelationsMotorola Cellular Infrastructure Group 1995 - 1997Arlington Heights, IlConducted media relations, industry consultant relations, trade show participation and marketing communications to support range of wireless products and services
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Vice PresidentGolin/Harris Communications, Inc. 1989 - 1993Chicago, IlDedicated to McDonald's account, directed media relations, issues and crisis management and international communications support for key client. Conducted media and crisis-readiness training for McDonald's system.
Laura Cain Skills
Laura Cain Education Details
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Minor In Economics
Frequently Asked Questions about Laura Cain
What is Laura Cain's role at the current company?
Laura Cain's current role is Global Corporate Comms Executive | Brand Management & Reputation Builder | Public Relations & Internal Comms Expert.
What schools did Laura Cain attend?
Laura Cain attended University Of Michigan.
What are some of Laura Cain's interests?
Laura Cain has interest in Executive Speechwriting, Marketing Strategies, Audits, Strategic Communications, Public Relations, Internal Communications, Marketing Communications, External Communications, Marketing, Brand Management.
What skills is Laura Cain known for?
Laura Cain has skills like Strategic Communications, Public Relations, Brand Management, Internal Communications, Executive Speechwriting, Marketing Communications, Community Outreach, Media Relations, Brand Reputation Management, External Communications, Marketing, Employee Engagement.
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Laura Cain
San Jose, Ca2paloaltonetworks.com, hortonworks.com2 +140891XXXXX
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Laura Cain
Aurora, Co2wilkow.com, brookfieldproperties.com2 +130390XXXXX
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1gmail.com -
Laura Cain
Podcast Host @ Laura Cain After Dark | On Air Personality-Iheartradio, Traffic Anchor, Social Media, BloggingSan Diego, Ca
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