Laura Campbell Email and Phone Number
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Accomplished CPG business leader with multi-functional high-level experience in Marketing and Product Development (R&D). Excellent communicator with proven results leading cross-functional teams. Visionary innovator who provides fresh thinking around new business development to enable market success.
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Global New Product Marketer - Commercial Branding And Transportation3MSaint Paul, Mn, Us -
Marketing Director, Emerging BrandsPost Consumer Brands Sep 2023 - PresentLakeville, Mn, Us -
Senior Brand ManagerPost Consumer Brands Feb 2022 - Sep 2023Lakeville, Mn, Us
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Senior Innovation ManagerSunopta Mar 2020 - Mar 2022Eden Prairie, Minnesota, Us -
Brand Manager - Jack Link’S JerkyJack Link'S Protein Snacks Apr 2018 - Mar 2020Minong, Wi, Us -
Brand Manager - Expansion BrandsJack Link'S Protein Snacks Apr 2017 - Mar 2018Minong, Wi, Us
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Marketing ManagerKemps Llc Mar 2015 - Mar 2017St. Paul, Mn, Us -
Associate Marketing Manager - Disruptive Innovation - Big G Cereal DivisionGeneral Mills Feb 2014 - Jan 2015Minneapolis, Minnesota, Us• Managed the newly commercialized $30 million Nature Valley Protein Granola business, including P&L management, marketing planning, forecasting, strategy, and new item launches. This new business over-delivered expected year one volume by 164%, and was responsible for 37% of the growth within the granola segment (+17% vs. prior year). • Led a cross-functional team to develop a new Nature Valley brand expansion, which is expected to be $15 million in year one. Guided team through extensive consumer interaction to finalize product offering and prepare for customer meetings, sales materials, and June 2015 commercialization. • Successfully influenced and managed the discontinuance of a beverage line through efficient management of costs and inventory to keep on track with planned divisional financial impact. -
New Business Development Intrapreneur - 301 Inc: Emerging Brand ElevatorGeneral Mills Sep 2012 - Jan 2014Minneapolis, Minnesota, Us301 Inc. is a management-selected entrepreneurial business team driving new business development opportunities and pioneering new innovation processes for GMI.• Enabled the successful first 301 Inc. regional launch - Pillsbury Refrigerated Pancake Batter - by finding, evaluating, and selecting a co-manufacturing partner. Embraced a commercialization manager role to navigate both companies forward to a successful regional launch. • Developed five SKUs in an emerging trend category with a 23% three-year CAGR. Drove clear team alignment to achieve differentiated product vs. competition, and orchestrated development with multiple external partners to enable a test market with Kroger and Safeway.• Spearheaded innovation pipeline development through internal and external capabilities for a $22-billion category. Sourced/created multiple prototypes to evaluate with both consumers and club accounts. This resulted in five lead concepts for in-market testing, and a robust future pipeline.• Built and leveraged internal and external development networks to increase innovation capacity and expertise within a small team.
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Associate Marketing Manager - Fruit Snacks - Snacks DivisionGeneral Mills Jan 2011 - Aug 2012Minneapolis, Minnesota, Us• Managed $270 million licensed snack business to 5% growth in a mature category. Launched two new items and readied pipeline of innovation for 2012 business year and beyond.• Nurtured business relationships and advanced key marketing and business initiatives with eight major licensing partners (Nickelodeon, Warner Bros., Dreamworks, Marvel, etc.).• Initiated strategic development of new licensed equity fruit snacks (Ocean Spray, Mott’s) to combat competitive growth and regain share in a segment that was growing at a 49% 3-year CAGR. This resulted in turning the business around and driving a 21% dollar-volume increase vs. prior year.• Led cross-functional team through planning and implementation of $27+ million in cost reductions across entire fruit snacks business (Fruit Roll-ups, Gushers, Fruit by the Foot, licensed shapes). Over-delivered on goals by $4.5 million, with positive or neutral consumer impacts.• Set business up for success by establishing a clear roadmap/vision for future innovation within the fruit snacks business. • Led highly-visible product reformulation strategy across a $500 million business and three affected divisions to meet changing child advertising guidelines ($5 million annual impact).
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Sr. R&D EngineerGeneral Mills Feb 1998 - Dec 2010Minneapolis, Minnesota, Us• Developed and launched a total of six SKUs across multiple businesses (Snacks, Meals) • Implemented $2.2 million savings through R&D cost reduction initiatives across multiple businesses• Developed a new product line to meet consumers’ growing needs for convenient meals. Orchestrated meetings with China, Thailand, and Mexico for component and ingredient sourcing, resulting in clear communication through development and market test phases. • Managed a $5.6 million R&D budget with division leadership to be on-track with estimated expenses.• Direct reports of nine technicians and food scientists
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Packaging EngineerGeneral Mills Feb 1998 - Aug 2004Minneapolis, Minnesota, Us• Led packaging materials development in the Snacks, Baking, and Meals Divisions to enable new product support and existing product optimization.• Launched nearly 60 SKUs across multiple brands ((Green Giant, Nature Valley, Bisquick, Fruit Roll-Ups, and Betty Crocker) and multiple channels (Retail, Club, Dollar)• Identified and implemented $2+ million in packaging material savings• Received a Champions Award (highest corporate honor from CEO) for the development and implementation of a breakthrough promotion, resulting in record 9-point market share increase and 16% volume increase.
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R&D InternEcolab 1996 - 1997St. Paul, Mn, Us
Laura Campbell Skills
Laura Campbell Education Details
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University Of MinnesotaChemical Engineering -
University Of Minnesota - Carlson School Of ManagementStrategic Management
Frequently Asked Questions about Laura Campbell
What company does Laura Campbell work for?
Laura Campbell works for 3m
What is Laura Campbell's role at the current company?
Laura Campbell's current role is Global New Product Marketer - Commercial Branding and Transportation.
What is Laura Campbell's email address?
Laura Campbell's email address is lc****@****nds.com
What is Laura Campbell's direct phone number?
Laura Campbell's direct phone number is +165137*****
What schools did Laura Campbell attend?
Laura Campbell attended University Of Minnesota, University Of Minnesota - Carlson School Of Management.
What skills is Laura Campbell known for?
Laura Campbell has skills like Cross Functional Team Leadership, Product Development, Consumer Products, Strategy, Product Innovation, Management, Food Industry, Leadership, Food Processing, R&d, Product Management, Continuous Improvement.
Who are Laura Campbell's colleagues?
Laura Campbell's colleagues are Juan Gomez, Fernando Wagner Silva, Adell Kuri, Danith Fryar, Barbara Horter, Maria Carmela Yambao, Dave Urbanski.
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