Laura Campion Email & Phone Number

Brisbane, Australia

Providing expertise and insight to companies in the areas of brand and marketing audits, brand identity development, strategic and practical implementation and creative direction to achieve organisational marketing objectives. Drawing on my experience of solving marketing challenges for some of the most recognisable international brands around, I work with both established businesses and innovative startups on effective brand strategy and development, impactful rebrand and repositioning, rolling out consistent brand across all touchpoints, developing meaningful brand guidelines, iconic brand photography, efficient marketing planning across all channels and disruptive campaigns. I have hand picked a specialist team to ensure I provide flexible world-class end-to-end brand and marketing solutions for each of my clients' individual needs. My team is made up of a strategic communications writer, senior designers, web and app developers, an experienced copywriter, photographer, video content specialist, event manager, publicist and digital strategist. This means we can set the strategic direction together, devise a clear plan, then draw on the skills and experience of some of the best in the business as and when we need them.Clients include:My 7-eleven Coxons GroupField OrthopaedicQuanta CLIAInterFinancial Lutheran Services Orange Sky Clean Cruising AudearaRPQSnowscene

Brisbane, Australia

It's not often an opportunity arises to launch a global brand to the Australian market. After acquiring several of the largest independent fuel companies in the country, Puma Energy has tasked me with consolidating the brands, harnessing the energy of the people and delivering a unified brand across both retail and commercial. Managing and collaborating with creative agencies and multiple internal stakeholders is central to this role. My remit includes producing all communications, defining key audiences within target segments, proposition and positioning strategy, NPD, internal and community engagement, media planning, digital, advertising, creative and partnership management.

Brisbane, Australia

Appointed by the GM Marketing to lead the strategic rebrand and repositioning of Virgin Blue Group, I successfully lead motivated internal and external teams to deliver the Virgin Australia brand rollout across all touchpoints in both domestic and international markets. This includes the consolidation and rebrand of everything from uniforms, to signage, to aircraft interiors and repaints, to websites, to corporate and guest-facing communications, to operational pieces.Responsibilities include:- managing the creative agency relationship- fostering a collaborative relationship with all external partners and service providers- engaging and managing multiple complex stakeholder relationships- managing and developing the brand design team to deliver outstanding results in challenging timeframes- brand strategy including naming, identity and architecture, as well as guidelines- brand management to ensure consistency and integrity across all communications- change management and internal brand engagement strategy and design- consulting the marketing, sponsorship, product, corporate communications and ecommerce teams on best practice brand application and tone of voice- working with legal council on all contractual, IP and trademark licensing matters - project managing multiple programs of work to ensure innovative results are provided on time and on budget

Responsibilities- Assuming senior responsibility within a start-up digital marketing business encompassingresponsibility for establishing strategic relationships, creating business development material andgrowing client base.- Evaluating and negotiating agreements with external providers and strategic partners- Planning and managing digital marketing campaigns including social media, search engine marketingand EDMs- Advise senior management on risks and issues associated with all projects and providerecommended solutions- Auditing clients’ online brand health and presenting effective, innovative and measurable marketingplans to achieve articulated business objectives.Achievements- Providing end to end project management of multiple programs of work including budget, timelineand issue management resulting in the establishment of a strong repeat and referral client base.- Effectively managing the workload, performance and training for a team of three account managers.- Developing a culture that encourages healthy debate as well as creative collaboration and sharing ofinformation and ideas.- Successfully completing the Certificate in Digital Marketing at Australian Direct MarketingAssociation.

London, United Kingdom

Start JG is one of the top 5 full service agencies in the UK, specialising in brand, marketing and digital media. It has been the brand guardian for the Virgin family for many years and works closely with some of the most recognisable global brands such as adidas, Barclays and Amnesty International.Responsibilities- Accountable for producing all marketing communications for the financial services portfolio of clientsincluding POS, direct mail, in-branch literature and collateral.- Managing all aspects including developing briefs, project managing concurrent programs of work(including defining scope, budgets, timeframe constraints and resource planning), managing internaland client stakeholder approvals.- Writing pitches and tender documents.- Establishing strong relationships and maintaining a trusted agency profile by managing continuousimprovement strategies within service delivery.Achievements- Successfully delivering communication programs of work on time and on budget for multi-millionpound national high-volume accounts.- Barclays UK Retail Banking: Responsible for delivering full literature audit, national campaign rollout, online banners, colleague engagement communications and tactical marketing pieces. Here Iinfluenced stakeholders to endorse engaging emerging artists and illustrators to feature in thecreative of a national creative campaign. This hand-rendered human touch met the objective ofimproving the banks likability.- Post Office Financial Services UK: Managed all financial services in-branch literature for products.A key achievement was launching the ISA product nationally, delivering 42 pieces of work in fourweeks.- Virgin Money UK: Responsible for engaging promising photographers, stylists and artists for brandphotography shoots to reflect the vibrant brand identity refresh, development of brand guidelines forapplication across ATL, product literature, direct mail and online communications.

Certificate In Digital Marketing

Bachelor, Business And Creative Industries