• Manage an annual budget of + 500M € in total.• Deliver workplace entire experience for +120 pp.• General production of the event Goiko Games 2021 and 2022. In charge of the transportation and stay logistics of more than 1800 people.• Analyze and monitor internal processes to ensure the effectiveness, efficiency and security of the corporation.

Creative boutique that offers digital transformation, Strategic planning, brand strategy, user experience, research, content management.Responsibilities:• Provide brand strategy, visual identity and user experience for different brands.• Provide high quality and engaging content and visual content for social media accounts in Instagram.• User experience, user research and service design Consultancy.Brands I have worked with: @boapremiummarket @embalados.es, @mibar212, @ccsmixers, @loveroots.es, @papaya.ccs, @floresbycarlacandia, @somoslola.es

Hired by Brandcrops as account manager for @angelfallsgrill•Generate creative and attractive content for users and potential new customers aiming to visually make their mouths water and generate the need to book and visit the premises.• Plan stories and posts to drive growth and user engagement.• Analyze the relevant metrics and make key changes if necessary to increase user engagement and increase the number of accounts reached.The number of followers increased a total of +1500 at an organic level in 3 months and user participation increased by 45%.

Hired by brandcrops to work on projects with MISTER 01 and THE LOBSTAR•Conduct interviews as user research to understand the user journey, identify pain points and thus analyze them to find a way to improve the overall brand experience. •Develop a user experience map with the results of the interviews, to visually present the user’s needs to the client; as well as the brand’s critical points in order to take action.•Act as a mystery shopper in its different branches to visually identify weaknesses and strengths of the brand.•Make SWOT analysis of the brand to get key opportunities to propose ideas that are effective and real for brand optimization.

Hired by Brandcrops to work on the cultural transformation project of Papa John's Spain.Some of my responsibilities:•Conduct interviews with more than 250 users to identify problems and present key solutions to improve customer satisfaction with the brand.•Map an extensive customer journey from the different sales faces of the client: local sales, delivery and online orders (web&app) to analyze the key points and general problems encountered in the process.•Get insights and pain points from customers to analyze them and thus seek the creation of unique moments that generate impact and improve the user experience.•Organize and guide workshops with more than 100 workers to identify their pain points and find new opportunities and solutions.•Participate with the Brandcrops team in the preparation of the proposal to create the new brand spirit.

Restaurant with a concept where everything is wrapped. We call it THE IKEA of restaurants.•Create a differential value proposition: “Michelin flavors at an affordable price. In Embalados everything comes wrapped or in disruptive tableware. In general an innovative concept designed to open a niche in the market”.•Proposal and development of communication and marketing strategy through customer and competitor research.•Development of the digital and physical experience of the restaurant. A unique and unforgettable experience was proposed for diners where they, themselves, had to open/assemble their plate and the instructions to eat it.•Communication and content management for media.•Creativity for social networks.•In charge of the photographic sessions of the dishes for the menu and social networks.

Firm specialized in digital transformation. Located in Dallas, Texas. 150 employees and a business volume of $31.3M.Clients: Amdocs, PCCI, C2education, GardenuityMain responsibilities:• Developing interactive systems that are useful and easy for users.• Managing a team of 15 people.• Leading brainstorming sessions in order to obtain key results for the preparation of proposals for a client.• Developing user flows, navigation architecture and wireframes.• Conducting usability tests and user interviews to identify problems and plan solutions.• Generating vision documents to provide designs that align with customer needs and business objectives.• Working hand in hand with UI and UX designers, graphic designers, research team, developers.• Performing extensive industry and competitive analysis and research on each project.• Working under the Agile methodology.• Using design thinking and service design tools to obtain insights, generate processes and obtain better results.• Working on the onboarding process to give new team members an unforgettable experience in their first days of work.• Reporting directly to the Director of Design Experience and the Creative Director.

GARDENUITY PROYECTCompany dedicated to demonstrating that gardening can be easy and possible for everyone. Sale 100% online. Business volume of $3.8 Million.My main responsibilities were:•Analyzing the project and investigating in depth what existed at the time, and analyzing the possible competition to understand and make an attractive proposal to the client to improve the user experience.•A change of corporate image was proposed along with a redesign of the website and the vendor portal.•Identifying moments within the flow to offer users moments that make a difference within the brand, for example the proposal to carry out a project that we later call GARDENUITY MATCH.• Proposal and creation of the Gardenuity Match project, a website where, depending on your location, and certain characteristics, it recommends which is the best plant to buy for your home.• Improvement of the company's sales staff portal where sellers found information about their users. These changes generated significant visibility for sellers, since it was very easy to use.Achievements: Customers were extremely satisfied with the result. An increase in users subscribed to the web by 75%. Sales increased by 50%.

Assigned by Tekzenit to work for Airtel India. (Airtel is the #1 telecommunication company in India).My main responsibilities were:• Analyzing the information obtained by the research team.• Creating prototypes, user flow, wireframes for your prepaid website.• Creating an experience that is simple and easy for the user to interact with.Achievements:This project generated growth in mobile product sales at Airtel India. It increased the visibility of the different products and made it easier for users to use its website to recharge their phones or make purchases online.

Assigned by Tekzenit to manage the digital transformation project for AT&T. (One of the top 2 telecommunications companies in the United States with a sales volume of $168.9 billion.)My main responsibilities were:• Developing comprehensive solutions based on technical requirements that allow users to have simple, easily accessible and centralized information in one place.• Analyzing data to be able to generate wireframes that had all the requests from the AT&T team.• Working together with the team to generate a proposal where users can navigate efficiently.• Managing projects such as: User checkout, order status, Registration flow, Ticketing and Dashboard.• Designing flowcharts, navigation architecture and wireframes and prototypes.• Working on the strategy and timelines of each project to deliver on time.• Carrying out usability tests with users of the brand to test the designed prototypes and validate each of the established functions.• Defining the customer experience map.• Working under the Agile methodology.• Creating user stories and personas to understand the consumer and thus generate a product that is easy to use and that meets the requested utility.

•Guiding undergraduate students to achieve academic success and have a well-balanced positive college experience.•Providing students with tools that help them achieve their goals and expectations.

Clients included: Empresas Polar (Quaker), School of Architects of Venezuela.•Co- Founded a company aimed at delivering strategic design solutions to businesses. •Worked with the product development, marketing team and research team to create innovative products and strategies to fulfill our clients needs.•Developed strategies, plans and communication pieces for national and international companies.•Created the image and branding for the celebration of Quaker’s 50th Anniversary in Venezuela.

•Developed the marketing of the DeliTacc by supporting the branding, advertising and by creating the image and “look and feel” of the company.•Facilitated workshops about gluten free food for customers.•Created strategies to attract and retain clients.•Researched the market to analyze the product and better meet our customers’ expectations. •Assisted in the acquisition of new talent by interviewing candidates and hiring personnel.

•Taught graphic design layout for catalogs, magazines and newspaper.•Taught Illustration with aniline, acrylic and oil paints.•Developed and revised my class’s curriculum on a semester basis to ensure the material was up to date as well as aligned with the university’s requirements.•Worked with faculty to develop yearly departmental projects in each class

•Lead the strategic development of creative problem solving to assure effective results to clients projects.•Developed and lead event planning initiatives•Developed marketing projects, integrated communication plans, business strategies and methodologies.•Conducted research, analysis and synthesis to provide clients the user insights and develop new ideas to impact users.•Account executive for IBM, Club IBM, Idea 2000 (Ariston, Samsung, Berloni), Coral (Victorinox, Toto).

•Managed the company’s operations and strategic planning of events and programs.•Designed and developed “Armatuboda Magazine”.•Created a marketing strategy to promote the magazine in different venues and stores to assist customers in their weeding planning.

•Developed workshops and training to enhance professor’s experience.•Created tools to assist the learning process for the kids. •Designed innovative resources that were used throughout the classes to increase learning effectiveness and retention