Laura Capello Email & Phone Number

Overland Park, KS, US

• Design and implement communication channels for multiple clients
• Oversee and execute projects including personnel documents, invoicing, accounting, and social media
• Specializes in organization and fine detail tracking

Kansas City, Missouri Area

• Oversee social media endeavors
• Business client assistant

• Conducted weekly and monthly statistical analysis of all blog, social media, and newsletter publishing outlets; conducted special reports for sponsorship relationships; tracked followers on all media segmentations and.
• Managed publishing calendar including blog, social media and newsletter calendar; oversaw yearly writing team, newsletter editor, and organized bi-yearly special events; worked with sponsors and insured all contractual.
• Copy edited all media for web optimization and MLA before publishing

• Conducted aspects of a small business including customer relations, marketing, web design, price structuring, taxes, tracking sales and growth, designing and implementing brand design and messaging.
• Long-arm quilting specialist; designed and executed complex quilting designs for clients using computer software, robotics, and imagination.

• Managed Marketing and IT teams on daily basis, including national and international team members working from remote locations for three major brands; assigned and oversaw projects including SEO Optimization for all.
• Oversaw content creation, management, delivery, and multi-purposing for all email broadcasts, newsletters, teleseminars press releases, Facebook and Twitter posts, blog posts, direct mail campaigns, e-books, and white.
• Spearheaded and conducted data mining for all current and lapsed clients using LexisNexis; oversaw data upload into Infusionsoft; segmented clients for tailored messaging in digital newsletters.

• Designed workflow and communications for day-to-day communications for network members and for Review Programs. Worked with Ad Operations, Sales, Client Services and Publishing divisions to develop coherent and.
• Took a leadership role within BlogHer, Inc., as a key strategist advocating for the growth and success of the network as a key business unit of the company. Helped the Publishing Network grow from 250 to over 3,000.
• Championed for members by advocating for best community practices and social media authenticity in new product development and company-wide initiatives for ethical practices. Helped create and maintain global BlogHer.