Laura Cardimen Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

• Collaborated with department-wide working group to design and deliver 10 professional development proposals to senior leadership that will be implemented to 300+ staff members within 25+ reporting units • Lead a team of 7 administrators to foster knowledge sharing and promote collective problem solving• Re-designed application process for recognition awards managed across two separate teams; adoption of new application and streamlined procedures drove 82% increase in applications • Developed and executed an assessment protocol for remote/isolated learners, managing work process with out-of-unit colleagues to successfully administer exams during COVID-19• Co-created strategy and curriculum for over 25+ role-specific staff meetings and live learning events to promote connection and knowledge sharing among colleagues • Created a new financial tracking system that provides real-time reporting of budget status, equipping leadership with valuable insights for informed decision-making

Greater Chicago Area

• Recruited executive women as participants in leadership programs targeting Fortune 1,000 and 500 companies • Managed the Center’s rebranding process including marketing materials, website, and database used to connect 1000+ participants to corporate board positions • Supported lead instructor with course design, classroom coordination, and learning evaluation for over 1,000 MBA and Executive MBA students; managed learning management system and instructional team of five • Created onboarding processes including a training guide for future communications staff

Greater Chicago Area

• Executed PR and marketing campaigns for a diverse portfolio of six clients across consumer goods, travel, tech, and health sectors; included social media content creation, case study development, pitch creation, and interview briefings• Pitched to journalists and bloggers to successfully garner 88 media placements with six million impressions

Muncie, Indiana Area

Assisted with media relations, public relations writing, feature writing and media list building for Ball State's website.

Muncie, Indiana Area

Cardinal Communications is Ball State University's student-run integrated communications agency that works to plan and implement innovative ideas for local and national businesses and nonprofit organizations. During my involvement in this organization, I worked with a 5-6 person team to plan client events, create marketing plans, pitch to the media, write press releases and create media lists. As a member of the Trip Committee, I coordinated the logistics for 25 members of the organization to visit public relations agencies in St. Louis for a weekend team event. In addition to my Account Coordinator responsibilities, I served as the Internal Relations Chair during my last year and created weekly newsletters distributed to the organization of 60+ members.

Muncie, Indiana Area

Created sponsorship levels (Gold, Silver and Bronze) that included new ideas to benefit sponsors of Ball State's 88th Homecoming. Achieved over $7,000 in sponsorship money/prizes from 30 companies.‬

Muncie, Indiana Area

Involved in all functions of the admission profession including daily campus visit presentations, application reviews, on-and-off campus recruitment events, and managed the Office of Admissions emailReviewed student admission applications from start to finish, made final decisions

Indianapolis, Indiana Area

Wrote articles for Indy's Child Magazine, reaching nearly 120,000 monthly readers. Crafted blog posts published on the museum's website to promote its annual haunted houseCreated a social media kit containing general information about the museumBrainstormed and helped implement social media contests

Indianapolis, Indiana Area

Wrote and edited newsletter copyAssisted in coordinating eventsConducted research on homeless veteransInput data and organized HVAF's Salesforce databaseAssisted with the launch of its new website

Masters In Learning And Organizational Change

Post-Baccalaureate Certificate Program, Fundamentals Of Hr

Bachelor Of Arts (B.A.) Cum Laude, Public Relations

Activities and Societies: PRSSA, Cardinal Communications, National Society of Collegiate Scholars

Spanish