Laura Caroline Spell Rick Email & Phone Number

Greensboro, Nc, Us

Greensboro, Nc, Us

Greensboro, North Carolina, United States

• Serve as primary communications project manager, assigning and tracking workflow items to complete projects• Develop and drive concepts, ideas, and vision with Chief Strategy & Communications Officer into actionable assignments and project guidelines• Collaborate with internal teams to produce collateral and develop innovative approaches to promote projects• Manage relationships, pricing, and delivery with outside printers and other creative vendors• Supervise Assistant Director of Communications• Produce a wide variety of creative content, including print, web/online, video/multimedia, and photography• Manage organizational brand and guidelines• Coordinate with Carolina Development Marketing to produce comprehensive campaign communications• Write copy for promotional materials, letters, short pieces, and more• Serve as primary editor and graphic designer of all produced material

Chapel Hill, Nc

• Promote the mission and vision of The Rams Club to members and prospective members• Work with Creative Director and other Carolina Athletics staff to create collateral highlighting campaign priorities and other initiatives• Create written communication sent to Rams Club members and Carolina Athletics community• Initiate and manage social media campaigns and promotions across four platforms• Coordinate website relaunch, including writing all copy and creating site map• Manage content and social media calendars• Use Salesforce to communicate with all members via email

Greensboro, Nc

• Interpret policies pertaining to University Marketing and Communications and implement policies within the School of Education• Prepare written materials for SOE communications such as Annual Report, bi-annual SOE Magazine, and weekly announcements• Develop regular content for SOE website and social media outlets• Lead SOE team to redesign and brand the SOE website in coordination with the Division of Continual Learning• Post regular communications information on SOE website• Establish strong relationships with faculty in order to learn of news worthy items and share with University Relations• Work with faculty and staff to assist in producing marketing materials with them• Plan and execute School of Education special events including SOE commencement, donor recognition events, and alumni awards • Attend to event details such as menu, nametags, venue, talking points and other details related to events in a proactive, independent manner• See program from beginning to end with the same attention to detail at each stage• Gather, organize and analyze event information to establish essential data on overall success of events and assess for improvement the next year• Understand the culture of the School of Education and how it fits into the overall vision of UNCG and be able to explain this through marketing and communications• Promote best practices in marketing and communications to elevate the School of Education to the next level• Promote the work of the faculty through communication pieces• Assist faculty and staff with SOE communication and event guidance – not implementation – in a friendly, collegial way• Develop and manage a program/event from start to finish• Work with individuals at all level of the organization from the Dean to faculty and staff to people across campus with a positive and friendly approach

· Promoted to Assistant Director after 1.5 years as Media Services Assistant· Serve as media contact and sports information director for the women’s basketball, women’s lacrosse, and volleyball teams, and the secondary contact for the football team· Acted as the interim media contact for the softball team from March to May 2014· Travel with teams and represent Campbell as media liaison away from campus· Input game statistics using Stat Crew for the following sports: basketball, football, volleyball, women’s lacrosse, soccer, baseball, and softball· Write previews, recaps, and feature articles for assigned teams, and others as needed· Edit all print publications produced in the office· Record and update statistical history for assigned teams· Communicate with Big South Conference media staff for reporting and nominating players of the week· Produce video content for GoCamels.com and all social media outlets· Was a key member of committee that developed and implemented CU’s new social media strategy across three platforms· Set up and help facilitate post-game press conferences at football and basketball games· Saw the coaching transition with the wrestling team after hiring a high-profile coach in the sport· Coordinate the hiring, training, and scheduling of student staff, as well as the hiring of Media Services Assistants· Assisted Campbell Baseball at the 2014 NCAA regional round

· Assist the planning and production of the football team’s freshman orientation seminar· Implement and coordinate the career development program· Monitor study halls for student-athletes· Assist student-athletes during the class registration process· Provide tutoring for at-risk student-athletes· Serve on CAMMYS, the end-of-year athletics award banqnuet, planning committee· Create program and awards show presentations for the annual CAMMYS and assist with show production

Buies Creek, Nc

· Served as media contact and sports information director for the women’s soccer, wrestling, track and field, and women’s lacrosse teams· Created publicity for Campbell’s inaugural women’s lacrosse season in 2013· Wrote game recaps and press releases for the women’s soccer, wrestling, and women’s lacrosse teams· Assisted the main contacts for the football, men’s basketball, and baseball teams during games and with day-to-day needs· Designed and produced media guides for the women’s soccer, wrestling, and women’s lacrosse teams· Edited all football and basketball game programs· Input statistics for Campbell’s teams using Stat Crew software· Helped train the media services student staff· Coordinated with other athletic department staffs to produce successful events throughout the year· Transitioned through two coaching changes to women’s soccer and lacrosse teams, while also helping the coaching transition with the football and men’s basketball teams

· Produced event recaps and releases to distribute to UNC’s athletics website and the media· Recorded post-game and press conference coach and student-athlete quotes· Volunteered to be SID contact for the varsity gymnastics team· Created and wrote feature stories for UNC’s athletics website· Assisted with the creation and editing of media guides for individual teams· Filmed, edited, and posted online interviews with coaches and student-athletes· Volunteered as an NCAA runner for the second and third rounds of the NCAA Men’s and Women’s Basketball Tournaments

Interned with the hospitality group of the Rams Club. Assisted coordination of premium seating areas catering and staffing in Kenan Stadium and the Dean E. Smith Center.

B.A., Exercise And Sport Science - Sports Administration

Activities and Societies: Carolina Fever, Carolina Athletic Association, Phi Beta ChiSchool of Journalism and Mass Communication Sports.

Master Of Science (M.S.), Sport Management - Sports Counseling

Graduate Certificate, Strategic Communications