Laura Carrier Email & Phone Number

Columbus, OH, US

Columbus, OH

• Independent Consultant with expertise and deep industry knowledge in retail, data and measurement. Represent the voice of the customer to partner on:
• Client engagement and growth
• Product strategy and evolution
• Marketing ideation, development and collateral
• Internal training for employees (classes/presentations, content, reviews)
• Product Marketing thought leadership

Greater New York City Area

• Led internal client-focused data and measurement strategy providing subject matter expertise for performance solutions, product development and partnership activation teams
• Enabled and enhanced commercial understanding of data and measurement foundations, strategy and solutioning through internal training, development of data and measurement collateral, client meeting preparation and.
• Created programmatic strategy for named accounts through team-developed assessment model of client technologies, organizational readiness, data structures and business objectives

New York, NY

• Led innovations in enhancing and strengthening our customer data set to enable more complex and complete analytics, by conducting thorough internal reviews of our customer data and identifying key strategic areas to.
• Led planning and development of internal program measurement and management for Plenti, (a nationwide coalition Loyalty program run by American Express), which included partnering across internal and external.
• Project-managed multiple customer measurement projects across varied business units to develop and deliver a more mature view of customer reporting and analytics, and manage a team handling their own measurement projects

Greater New York City Area

• Recruited as a senior member of the company’s Reporting Strategy Team responsible for streamlining over 1,000 performance metrics and implementing simplified reporting tools company-wide
• Researched, solutioned and presented key omni-channel integration decision points to C-suite executives to provide seamless approach to business practices and consumer experience
• Led intra-company process discussions with business units such as finance, e-commerce, physical stores, IT, buying and planning to connect business needs with technical functionality and strategize best possible return.

New York City

• Led sales and strategic planning for company’s third largest sales channel
• Grew annual revenues to $25 million through expansion of existing client relationships and new account development; added two $1 million accounts in first year
• Forecasted and managed internal account budgets, which included sales forecasts, marketing spend, vendor allowances, account margin and product margin
• Built detailed Excel-based POS analysis template used by total sales department and wrote comprehensive industry presentation presented to retail management teams, including GMMs, DMMs and buyers

Greater New York City Area

• Managed sales team responsible for $24 million in annual revenue; promoted twice in first year
• Developed annual sales forecasts and regularly exceeded targets by 20%; added three new accounts in first nine months
• Proposed successful alternative solutions for sales and delivery processes to company President and Head of Planning
• Worked closely with retailers to achieve their sales and margin targets through quantitative analysis and strategic in-season product and merchandising recommendations

Greater New York City Area

• Researched and consulted on a competitive shop program presented to upper management of 423 store national retailer

Greater New York City Area

• Led purchasing decisions for18-vendor Denim department resulting in $37 million in annual retail sales which surpassed sales targets every quarter
• Built and managed open-to-buy and conducted vendor negotiations to exceed annual margin goal by one percent

Greater New York City Area

• Co-managed overhaul of Men’s Dress Shirts vendor matrix resulting in company’s “Top Three” ranking for both revenue and margin growth
• Devised and implemented solution to reduce mark-out-of-stock leading to a 40% decline in product loss to MOOS

Ba, American Studies

Activities and Societies: Cornell Daily Sun, Night Editor Cornell Elderly Partnership Program, Program Coordinator Kappa Kappa Gamma.

Associates, Interior Design

Education record