Laura Cassinelli Email & Phone Number

Torino

Milano

Milan, Italy

I'm a senior consultant in Analytic Consulting Team.- Qualitative and quantitative analysis of FMCG - Horeca and GDO channels, with monitoring of the performance of the main market players- Development of statistical models concerning the study of marketing mix levers both from a quantitative and qualitative point of view (shopper); consulting activities on the implementation of the results;- Evaluation of all Marketing activities, both ATL and BTL, both in terms of ROI and volumetric efficacy and efficiency;- Simulation and optimization of marketing plans, with reallocation of spending on different marketing levers;

Assago

I've worked as MMM Manager for Italy for P&G client, to evaluate all the ATL and BTL activities in order to maximize the ROI.- Sales performance analysis by areas, store formats and micro areas- Coverage sell-in / sell-out data analysis- Correlation between sales data and company financial statements to assess the profitability of the individual divisions- Support for marketing, trade marketing and sales in the definition and implementation of their strategies- Reporting activity

I have consolidated my competences in the management of the activity of monitoring of competitors (competition, prices, channels, products and trends) and of analysis of the reference market through the aid of relational databases. Moreover, the use of a relational database, as well as reporting and presentation in power point, has provided up-to-date data to the company management team on sales, purchases and penetration of the products for every point of sale.

I worked as a consultant in Iri Infoscan for nearly 4 years,specialising in the grocery market. During these years I had the opportunity to work on a variety of projects with a wide range of major customers all over Italy and Europe. I was involved in all aspects of the consultancy process, from client contact, problem definition, proposal writing, data research, analysis, model creation, story building, through to presentation of findings up to board level. My experience as strategy consultant developed my sense of leadership and teamwork, ability to find innovative solutions, strong analytical and technical skills, excellent client relationship management, dedication to project and firm objectives, ability to cope with pressure and project timelines.

Milan, Lombardy, Italy

My first professional experience was gained through an internship at G&A Martinengo, a company involved in the organization of events, Marketing and Communication in the field of tourism. My activity, carried out under the supervision of the Marketing Manager and in collaboration with the events team, was aimed at search for new customers and sponsorships for the Marketing initiatives. In particular this activity was carried out for the organization of the Umbria Jazz Festival.

Laurea Magistrale Lm In Scienze Dell'Economia E Della Gestione Aziendale, Economia E Gestione Delle Aziende Commerciali

Ragioneria